What’s the Difference Between Graphic Design & Branding?

26 Feb What’s the Difference Between Graphic Design & Branding?

When it comes to marketing your company, you need to establish a solid and consistent presence both on and offline. While logos, a smart website, and branded materials are important and can help you grow your reputation, it’s only a small part of the branding process. When branding and graphic design are used properly, they can help streamline your marketing efforts. But for most business owners, understanding the difference between the two is confusing at best. Here’s what you need to know.

Understanding Graphic Design

Graphic design is essentially the creation of all those logos, images, websites, and colors that help your brand stand out. The work is handled by an experienced graphic designer that knows what works and what doesn’t. Think of it as the chief visual component of growing your brand. Without the graphic design process, your logo and branded materials wouldn’t exist.

Making Sense of Branding

Branding is the process of using the visual components created by your graphic designer to represent your company. This can take the form of growing your social media presence, adding logos to company vehicles, and making sure your fans and customers are happy with your company at all times. Branding is a part of growing your reputation and any activity that furthers this goal falls under the category.

Successful Branding Relies on Graphic Design

Graphic design and branding are two separate parts of a successful marketing strategy. Without great and consistent logos, colors, and fonts on all company materials, you can’t establish a clear brand. Remember, brand recognition helps encourage new and existing customers and fans to support your organization. If they can’t recognize something as being part of your brand, it creates confusion and makes it harder to build your business.

Bring Your Brand Up-to-Date

The best way to update your brand and boost your visibility is to work with an experienced graphic designer to create eye-catching materials. At Creatitive, we’re here to help. Our full-service graphic design team will work with you to create outstanding and eye-catching materials that support your company’s mission and vision. Schedule a consultation and get a free quote today.