Brand discovery steps
- Initial Consultation
We believe that the best way that we can help our clients is by getting to know them first. The goal of our first phone call is to discover what makes our clients’ company unique and what it is that they want to accomplish with their website. This also helps our team to determine if a client qualifies for our Discovery phase and session. Moving forward, we provide extra marketing consulting services whenever you feel there is a need for this.
- Goal Setting & Planning
During the first stage of Discovery phase, we dive deeper into a session about our client’s wants, goals and plans for the future. Obtaining this information allows our team to create a strategic plan and do digital research for our clients’ website and devise a way to effectively market your products and/or services.
- SEO & PPC Competitor Analysis
The next session of Discovery phase focuses on ways to increase traffic to your site. We’ll go over a detailed SEO and PPC analysis of your competitors — this includes keyword analysis and a competitor research report — so you can gain an idea of what you’re up against and also see the amazing possibilities that can come from a well-devised digital strategy.
- Sitemap Generation & Review
Based off the information we’ve gathered from you and some research we’ve conducted on our own during the website discovery session, we’ll go to work to create a rough draft of your sitemap, which we’ll go over and review with you either in-person or over the phone. This gives you the chance to request changes and/or ask any questions you may have before proceeding further. Creating a sitemap and submitting it to Google is very important.
- Subsequent Discovery Sessions (optional)
The Website Discovery phase and research are never really done. During the development phase of building your new website, we can also implement additional discovery work. This could include Discovery session that revolves around the details of the layout, design, together with wireframing of your website. We can also provide design mockups of specific pages upon request.
Brand discovery case studies
Proven results on and off the field.
Brand discovery insights
Our leading athlete branding stories from across our knowledgebase