16 Jul Branding Questionnaire: Questions to Ask Before Getting Started with Your Brand
Starting a business is exciting and it’s always tempting to jump into building your logo, creating a brand, and planning your company’s future. But before you can, you need to think about the type of brand you want to build. There’s more to it then thinking about your goals or the products you sell. You need to give yourself a solid branding questionnaire to help pinpoint the things you want to communicate to your clients and customers. Here are a few questions to get you started.
What Does Your Business Do?
This sound simple, right? You perform a service or offer a specific product. But try to think about what those services and products do for your customers. What makes you stand out from the competition and keeps those clients coming back repeatedly?
Who Is Your Target Customer?
Branding is about communicating your company’s values to clients and customers. Now, think about who you’re trying to reach. What’s their demographic? What types of services do you think they’re looking for when they need your business? Remember, different demographics look for different brands and identify with different logos, colors, and even company values.
What’s Your Company’s Personality?
Brands reflect the company personality and even help encourage new employees to find their fit with the company. Think about the type of personality you want to convey. Are you all business or do you like to have fun and play a bit? There’s no wrong answer here and every company will be different.
What Are Your Values?
Even if you don’t think your business has values or core principles, it does. You just need to take a moment to think about it. What do you want your business to stand for? Is it quality? Knowledge? Trendiness? Then think about the methods you’ll use to get there. These are your guiding principles and company values. When you communicate them to your customers, you create a unique brand that stands out in their minds.
Schedule a Consultation
A brand is more than just a logo. It’s a way to communicate your company’s personality and values and make your company more approachable and unique to clients and customers. At Creatitive, we’ll take your answers to our branding questionnaire and get to know your company as well as possible before we help you bring your vision to life. Schedule a consultation with our experienced team and let us help you establish a clear brand identity that carries across everything your company does.