27 Jun Innovative Strategies for How to Market a Boxing Gym
Boxing is quickly becoming one of the most popular ways to get fit, but when you’re starting a new boxing gym, reaching new clients who haven’t given it a try can feel like a huge challenge. There are many approaches for how to market a boxing gym. And though many see success with the same standard tactics, why should you have to follow in their footsteps? We believe that every gym is unique and your marketing strategy should reflect your business. Here are a few innovative ways to set your gym apart from the rest.
Run Seasonal Promotions on Social Media
Enrollment often comes in waves and one of the most beneficial methods for how to market a boxing gym is to run promotions on social media platforms. When we say social media platforms, we mean multiple…not just Facebook. Launch a summer slim-down special with reduced membership fees or themed classes on Instagram, Facebook, and Twitter to help reach your followers. You can even do a paid ad campaign on Facebook and Instagram to reach a broader audience.
Make Things Personal
Showcase your members on your website and social media profiles. This helps others see how you value your clients and lets them get to know your business. Let your members tell their story—what brought them to the gym in the first place? What do they love most about boxing? Remember, people are more likely to enroll in your boxing gym if they feel that you’re there to help them reach their goals.
Produce Helpful Content
When you think of how to market a boxing gym, you probably don’t think much about your blog. Believe it or not, producing helpful content is one of the best ways to grow your business, reach new clients, and share information that your current members can use. Think about the questions your members ask when they’re at the gym. Address those questions in your blog posts and answer them in as much detail as is needed. This is a chance to show off your knowledge and prove to prospective clients you’re better than other gyms out there. Further, it helps improve your site’s SEO and increases your search engine rankings!
Schedule a Consultation
If you’re wondering how to market a boxing gym, remember that you don’t have to go it alone. Contact us today to schedule a consultation and see how having a dedicated marketing agency on your side can take the stress out of growing your brand.