27 Jun How to Market a Boxing Gym: Marketing Fitness
Boxing is a popular sport. Thousands and thousands of spectators travel around the world each and every year to watch some of the biggest fights. Boxing is a very intense sport.
When you watch a good boxing match, there is a very good chance that your adrenaline is going to be pumping. You’ll feel nervous and you’ll probably sway back and forth alongside the boxer. There are some bad fights, but even some of those can be a thrill ride.
When boxing is at its best, it is really one of the most intense sports out there. This is definitely one of the main reasons that boxing is so popular and why it will remain popular for many years to come!
That is why boxing is quickly becoming one of the most popular ways to get fit. However, when you’re starting a new boxing gym business, reaching new clients who haven’t given it a try can feel like a huge challenge. There are many approaches to how to market a boxing gym.
And though many business owners see success with the same standard tactics, why should you have to follow in their footsteps?
We believe that every boxing club is unique and your strategy should reflect your business. Here are a few innovative ways to set your gym apart from the rest.
Run Seasonal Boxing Club Promotions on Social Media
Enrollment often comes in waves and one of the most beneficial methods for how to market a boxing club is to run promotions on social media platforms. When we say social media platforms, we mean multiple —not just Facebook. Launch a summer slim-down special with reduced membership fees or themed classes on Instagram, Facebook, and Twitter to help reach your target market. You can even do a paid ad campaign on Facebook and Instagram so that your business reaches a broader audience.
Social media has had a huge impact on the fitness industry. From the instantaneous gym interactions to viral material posts, you could have a wider reach of people talking about your gym business. Talk about word of mouth advertising!
We live in a world where we have never been more connected and influenced by social media. We have so much information readily available and it has opened incredible opportunities for branding and self-promotion, support networks, and market research.
Make It Personal
Showcase your members on your website and social media profiles. This helps others see how you value your clients and lets them get to know your business.
The best stories relate to your audience’s challenges, piquing their curiosity, and keeping them interested enough to want to read more. Just like a fairy tale, a captivating brand story includes three acts that set up the situation, chronicle the conflict, and offer a solution.
Technology has allowed us to better understand our customers, their patterns, and even the human emotions that trigger the need to buy. But at the end of the day, business is personal; we buy from brands we like and trust. Storytelling continues to prove its power in helping companies and their communicators establish and nurture those customer connections–growing our business relationships and reputation.
The best stories relate to your audience’s challenges, piquing their curiosity, and keeping them wanting more. Your customer is your story’s main character; your company is the supporting cast. Personal relevance separates a mediocre storyteller from a good one. Give audiences a role in your business; story and they’ll see themselves as an extension of it.
Let your members tell their story—what brought them to the gym in the first place? What do they love most about boxing or boxing clubs? Remember, people are more likely to enroll in your boxing gym membership if they feel that you’re there to help them reach their goals.
Produce Helpful Content
Content marketing isn’t just writing articles (though that’s by far the most common medium). For your campaign to be so useful that people want it and would gladly pay for it, you have to understand what your customers need to make better decisions, and how you can improve their lives by providing it.
When you think of gym marketing strategy, you probably don’t think much about your blog. Believe it or not, producing helpful content is one of the best ways to grow your business, reach new clients, and share information that your current members can use. Think about the questions your members ask when they’re at the gym.
Address those questions in your blog posts and answer them in as much detail as is needed. This is a chance to show off your business ideas and prove to prospective clients you’re better than other gyms out there. Further, it helps improve your site’s SEO and increases your search engine rankings!
Schedule a Consultation
If you’re wondering how to market a boxing club, remember that you don’t have to go it alone. Contact us today to schedule a consultation and see how having a dedicated marketing agency on your side can take the stress out of growing your fitness brand.