Boxing is a popular sport. Thousands and thousands of spectators travel around the world each and every year to watch some of the biggest fights. Boxing is a very intense sport.
When you watch a good boxing match, there is a very good chance that your adrenaline is going to be pumping. You’ll feel nervous and you’ll probably sway back and forth alongside the boxer. There are some bad fights, but even some of those can be a thrill ride.
When boxing is at its best, it is really one of the most intense sports out there. This is definitely one of the main reasons that boxing is so popular and why it will remain popular for many years to come!
That is why boxing is quickly becoming one of the most popular ways to get fit. However, when you’re starting a new boxing gym business, reaching new clients who haven’t given it a try can feel like a huge challenge. There are many approaches to how to market a boxing gym.
Digital Marketing is Key to Reach More Clients
So you have a boxing gym that you want to market, you should probably think about how many boxing clubs there are in your area. How are you going to get more clients? Well, the answer is focusing on your digital marketing efforts. The key to any sales and marketing strategy is to go where the people are. Nowadays, these people are all over social media and other online platforms.
Gym owners cannot rely on traditional promotion tactics anymore. You ought to stand out from your competition using local SEO and Google ads. You need to establish your authority and let people know how great your boxing gym is. Showcase the array of boxing equipment (punching bags, rings, showers) that you have, your skilled and friendly trainers, and most of all the services you offer.
Remember not to focus solely on one thing. If you are also offering martial arts and other forms of fitness activity the better. You would even need to establish a boxing club online, most small business owners forget to do so. However, you need to keep in mind that the goal is to form a circle of customer loyalty and patronage. Digital marketing can only go as far as putting your boxing gym out there, but it is up to you to retain your clients in your boxing business.
Going Online in The Fitness Industry
And though many business owners see success with the same standard tactics, why should you have to follow in their footsteps?
We believe that every boxing club is unique and your strategy should reflect your business. Here are a few innovative ways to set your gym apart from the rest.
Build a Strong Online Presence
Nowadays, if you are not online, you are not entirely credible. That is why you need to prioritize Facebook marketing to promote your boxing gym business. In the fitness industry, having consistent social media content that inspires people to get physically active is key. A smart gym business owner would make sure that his target audience is properly informed with an in-depth guide and content about fitness and your gym itself.
Run Seasonal Boxing Club Promotions on Social Media
Enrollment often comes in waves and one of the most beneficial methods for how to market a boxing club is to run promotions on social media platforms. When we say social media platforms, we mean multiple —not just Facebook. Launch a summer slim-down special with reduced membership fees or themed classes on Instagram, Facebook, and Twitter to help reach your target market. You can even do a paid ad campaign on Facebook and Instagram so that your business reaches a broader audience.
Social media has had a huge impact on the fitness industry. From instantaneous gym interactions to viral material posts, you could have a wider reach of people talking about your gym business. Talk about word-of-mouth advertising!
We live in a world where we have never been more connected and influenced by social media. We have so much information readily available and it has opened incredible opportunities for branding and self-promotion, support networks, and market research.
Make It Personal and Relatable
Showcase your members on your website and social media profiles. This helps others see how you value your clients and lets them get to know your business.
The best stories relate to your audience’s challenges, piquing their curiosity, and keeping them interested enough to want to read more. Just like a fairy tale, a captivating brand story includes three acts that set up the situation, chronicle the conflict, and offer a solution.
Technology has allowed us to better understand our customers, their patterns, and even the human emotions that trigger the need to buy. But at the end of the day, business is personal; we buy from brands we like and trust. Storytelling continues to prove its power in helping companies and their communicators establish and nurture those customer connections–growing our business relationships and reputation.
The best stories relate to your audience’s challenges, piquing their curiosity, and keeping them wanting more. Your customer is your story’s main character; your company is the supporting cast. Personal relevance separates a mediocre storyteller from a good one. Give audiences a role in your business; story and they’ll see themselves as an extension of it.
Let your members tell their story—what brought them to the gym in the first place? What do they love most about boxing or boxing clubs? Remember, people are more likely to enroll in your boxing gym membership if they feel that you’re there to help them reach their goals.
Produce Consistent Content
Content marketing isn’t just writing articles (though that’s by far the most common medium). For your campaign to be so useful that people want it and would gladly pay for it, you have to understand what your customers need to make better decisions, and how you can improve their lives by providing it.
When you think of a gym marketing strategy, you probably don’t think much about your blog. Believe it or not, producing helpful content is one of the best ways to grow your business, reach new clients, and share information that your current members can use. Think about the questions your members ask when they’re at the gym.
Address those questions in your blog posts and answer them in as much detail as is needed. This is a chance to show off your business ideas and prove to prospective clients you’re better than other gyms out there. Further, it helps improve your site’s SEO and increases your search engine rankings!
Build a Community
We have mentioned building a strong community comprising your gym members, and it is because these people, these clients are your lifeline. Remember that retaining customers should be easier than converting potential customers into one. Fitness clubs have power in the industry because of client and customer loyalty first than other marketing strategies. So if you wanted to skip ahead, you should consider making your very own boxing club.
Every Boxing Gym Business Needs Professional Marketing Strategy
How to market a boxing gym online? Marketing a boxing club is not an easy feat, remember that you don’t have to go it alone. Every boxing gym or any fitness facility needs all the help they can get, especially for a new business. To get new customers, remember that you need to be in the search results, that is almost the same as giving out business cards in a local park. In this age of digital marketing strategies, a boxing club is no exemption.