Our website strategic planning process

The guide for our client’s website strategy development. Learn how we go through our web strategic planning.

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Is your website not performing to its full potential?

Lets talk about your website strategy

In today’s digital world, your website isn’t just a fancy online brochure. It’s your virtual storefront, your 24/7 sales rep, and your ticket to reaching your niche audience. Crafting a killer website strategy means diving into the nitty-gritty of user experience, SEO tricks, content vibes, and the techy stuff that keeps it all running smoothly.

Approaching all these things successfully can be a tricky task to accomplish, especially without an experienced team that understands your approach, brand guidelines, and goals. Nowadays, finding a marketing agency that fits your needs and adjusts to your preferences can be hard to find. However, that does not mean it’s impossible. At Creatitive, our clients are our priority. We want you to feel comfortable and satisfied with our services, which is why we would like to provide you with a small guide on what to expect if you decide to start your website strategy with us today!

Creatitive will help you build website pages that generate leads to your fitness brand profile.

Creating your business website is exactly what you need to successfully create business-related strategies for your brand.

Develop a website that aligns your digital marketing efforts and goals.

Defining Goals for Web Strategy and Website Discovery With Our Clients

At the heart of every successful website lies a clear sense of purpose and a roadmap to achievement. That’s why we roll up our sleeves and dive deep into the trenches alongside our clients, exploring the very essence of their brand and vision. Together, we unearth the true purpose behind the website, crafting a narrative that speaks volumes to their audience and sets them apart in a crowded digital landscape.

But we don’t stop there. We’re all about setting the bar high and reaching for the stars. That’s why we work hand-in-hand to establish specific, measurable website goals and objectives that not only light the way but also align seamlessly with the broader business strategy. It’s a journey of discovery, collaboration, and innovation, where every step forward brings us closer to unlocking the full potential of our clients’ online presence.

Success isn’t just about having a flashy website—it’s about knowing exactly what makes it tick. That’s where we come in. We’re not just here to build a website; we’re here to decode its DNA and unleash its full potential. We dive deep into the data, scouring every corner for insights that will shape the future of their online presence.

We roll up our sleeves and work tirelessly to determine the key performance indicators (KPIs) that will serve as our compass on this journey. Whether it’s tracking conversion rates, monitoring user engagement, or measuring brand visibility, we leave no stone unturned in our quest for digital greatness. Through a series of interactive exercises, thought-provoking discussions, and creative brainstorming sessions, we’ll explore your brand’s soul, unlocking insights that will shape its future trajectory and web strategy.


Contact us and we will help you create page strategies that fit your website goals.

UI/UX Roadmap

Information architecture is key to creating a website that looks great and functions seamlessly. That’s why we’re here to roll up our sleeves and develop a clear and intuitive information architecture that will set your website up for success. We’re not just talking about slapping some content onto a page; we’re talking about creating a blueprint that organizes your content logically and facilitates easy navigation for your users.

Our process starts with a deep dive into your content, dissecting it into bite-sized pieces that are easy to digest. From there, we’ll map out a structure that ensures your content flows smoothly, guiding users on a journey of discovery through your website. Whether it’s organizing products and services, creating user-friendly menus, or streamlining the checkout process, our goal is to make every interaction with your website a breeze.

Get ready to elevate your brand’s online presence to new heights with a website design that’s as captivating as it is cohesive. From the layout to the typography, the color scheme to the imagery, every visual element will be carefully curated to reflect the essence of your brand and captivate your target audience.

Our approach? It’s all about striking the perfect balance between form and function. We’ll start by diving deep into your brand’s identity, soaking up every nuance and vibe that sets you apart from the competition.

Consistency is key to creating a website that looks great and delivers a seamless user experience. That’s why we’re committed to ensuring every pixel of your website aligns perfectly with your brand guidelines and usability principles. From the colors and fonts to the layout and imagery, we’ll make sure every visual element is in harmony with your brand’s identity, creating a cohesive and captivating digital experience for your audience.

If you already have an existing site, we can also help you improve your site structure.
site strategy, user research users

Technical Implementation

Choosing the right technology stack and content management system (CMS) is like laying the foundation for a sturdy and scalable digital infrastructure. At our agency, we understand the importance of selecting the perfect tools to bring your website vision to life. That’s why we take a strategic approach, carefully evaluating your website’s unique requirements and objectives to determine the most suitable technology stack and CMS for the job.

From backend frameworks to flexible frontend technologies, we’ll handpick the components that best align with your website’s functionality and performance goals. Our approach to developing and deploying websites is rooted in a commitment to excellence, ensuring every aspect of your online presence is optimized for peak performance, maximum security, seamless accessibility, and unrivaled search engine visibility.

Accessibility is at the forefront of everything we do, ensuring that your website is inclusive and accessible to all users, regardless of their abilities or assistive technologies. From implementing keyboard navigation and alt text for images to ensuring compliance with WCAG standards, we’ll make sure your website is a welcoming space for everyone on your own website.

And let’s not forget about search engine optimization (SEO)—the key that helps your website rise to the top of search engine results pages. We’ll roll up our sleeves and dive deep into keyword research, on-page optimization, and link-building strategies to ensure your website gets the attention it deserves from Google and beyond.

Content Creation and Search Engine Optimization

When it comes to launching a website that truly shines in the digital arena, we don’t just meet industry standards—we set them. Our approach to developing and deploying websites is rooted in a commitment to excellence, ensuring every aspect of your online presence is optimized for peak performance, maximum security, seamless accessibility, and unrivaled search engine visibility.

We understand the power of storytelling and the importance of connecting with your audience on a deeper level. That’s why we’re here to roll up our sleeves and craft content that not only aligns with your brand’s content strategy but also resonates with your audience on a profound level. From blog posts and articles to social media posts and videos, we’ll create a diverse array of content that sparks curiosity, ignites emotions, and drives action. We’ll delve deep into your audience’s psyche, uncovering their pain points, desires, and aspirations and crafting content that speaks directly to their hearts and minds.

We’re not just focused on getting your content seen—we’re also committed to delivering real results. By analyzing key metrics and staying abreast of the latest algorithm updates, we’ll continuously fine-tune our approach to ensure your client’s content remains at the top of its game.

Website success can be a goal to accomplish with a branding strategy that fit's your business needs.
Website visitors and value proposition are just some examples of what a successful website needs.

Ongoing Maintainance and Updates

Get ready to future-proof your client’s website and keep it running like a well-oiled machine with our comprehensive maintenance plan. We understand that launching a website is just the beginning of the journey, and that’s why we’re here to ensure your client’s online presence remains top-notch for the long haul.

Our maintenance plan isn’t just about keeping the lights on—it’s about continuously optimizing your client’s website for peak performance. We’ll stay on top of the latest technical advancements and best practices, fine-tuning every aspect of your website to ensure it’s running at its absolute best. Whether it’s optimizing load times for lightning-fast performance or implementing schema markup for better search engine visibility, we’ll leave no stone unturned in our quest to keep your client’s website ahead of the curve.

With our team of experts at the helm, you can rest easy knowing that your client’s website is in good hands. We’ll handle the nitty-gritty technical stuff so you can focus on what you do best—growing your business and delighting your clients.

Represent your brand with a website that strikes a balance between function and aesthetics

Get in touch with us today and see how we can do that for you.

WEB strategy case studies

Proven results on and off the field.


What is website maintenance?

Website maintenance is regularly checking, updating, and fixing things on a website. It includes updating content, ensuring security, and ensuring everything runs smoothly for users.

What are the different types of website maintenance?

Website maintenance involves updating content, ensuring security, fixing issues, optimizing performance, and staying current with software. It ensures a secure, efficient, and user-friendly online presence.