branding, fitness, gym, marketing, trends
Athletic Brand Critique | Brand Power Analysis | Fitness Brand Critique | Gym Brand Critique

3 Brand Insights to Stand Out from Competitors with Unique Workout Clothing Logos

When starting a brand-new activewear company, the foundation is the first thing to consider. Most branding specialists suggest focusing on the brand identity —which includes visual elements, the brand’s mission & vision, brand voice, and brand personality—and after this, they recommend making sure all the products you develop —such as gym shoes, sports bras, tank…

Brand Power Analysis | Interviews with Athletic Companies

Brand Power Analysis: Brian Wood Talks about Sports and How it Related to Business

Zach Colman: Welcome to another episode of The Brand Power Analysis. Today I have an old friend of mine, Brian. Brian, why don’t you tell everyone a little bit about yourself? The Story of Brian Wood Brian Woods: Yes, I am old as a matter of fact, I appreciate you pointing that out to your…

athlete, marketing, social media, sports, video
Athlete Brand Critique | Brand Power Analysis

The Top College Athletes Ranked by Social Media Following

For any college football fan, winning isn’t just about this season. The high-level programs are nearly always looking out for next season, the next recruiting class, etc. Conference Realigned Why? Because the season is too fast-paced to be content with right now. The players are temporary, the coaches move around, and even conferences realign (looking…