gym clothing brands
Fitness Brand Critique | Gym Brand Critique

How to Emulate the Top 10 Fitness & Gym Clothing Brands

No matter what type of exercise people engage in, they always need the right gear to do it safely and comfortably. Many popular activewear brands have taken notice of this fact and started producing quality workout clothes geared for people of all ages and all levels of athletic ability. But the best gym apparel brands stand out…

basketball marketing
Brand Power Analysis | Sports Brand Critique

Marketing Madness: How Brands Capitalize on Basketball Fans

What do you think of when you hear the phrase March Madness? Perhaps it’s the premier-level competition, upsets, and buzzer-beaters. Whatever the cast, the NCAA Division I Men’s Basketball Tournament has become an iconic part of past and present sports history. It is a desirable marketing opportunity for related brands to get in front of…

warm, style, worn, brand's
Athletic Brand Critique | Brand Power Analysis | Gym Brand Critique

An Analysis of the Top Athletic Brands Based on Earnings in 2021

While many industries found it difficult to stay afloat during the Covid-19 pandemic, the sports brands industry and sportswear brands experienced the opposite—they flourished as consumers continued to exercise at home and seek modern comfort attire. Business Wire shares that the athleisure sports brands market is expected to reach a valuation of $549.41 billion by…