Customer Loyalty in Gyms and Specialized Fitness Centers
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Customer Loyalty in Gyms and Specialized Fitness Centers

The fitness industry is starting to be noticed in today’s society. As time passes, more people become interested in implementing a healthy lifestyle with exercise habits and nutritional tips to incorporate into their daily routines. That is why customer loyalty is an aspect every gym and fitness business should focus on. Cultivating lasting relationships with…

E-commerce Marketing Strategy
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How to Use Event Branding for Fitness Seminars & Classes

Branding is a tool that has made a difference within gyms and fitness centers. Fitness Seminars & classes are an excellent strategy to promote your services and products. However, besides offering the best quality and experience you can to your customers, you also need to think about ways in which you can promote and integrate…

How to Successfully Approach Millennial Gym-Goers
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How to Successfully Approach Millennial Gym-Goers

Each generational group is divided according to their birth age, setting up a difference in cultural beliefs, preferences, and behavior. Millennials are people born between the early 1980’s and the 1990’s. As a generation that grew with technology, their mindset and thinking changed drastically. The approach they are looking for when choosing a fitness brand…