MMA Branding 101: How to Build Your Brand & Market Yourself as a Fighter

mma branding

MMA Branding 101: How to Build Your Brand & Market Yourself as a Fighter

You’ve dominated the amateur circuit and are finally ready to take your passion for MMA and turn it into your career. Congratulations! You’ve put in the work, but there’s more to going pro than registering for a few different fights. You need a solid MMA branding strategy in place to get your name out, attract sponsorships, and build that loyal fanbase your competitors already have. Here’s what you need to do to get started.

Establish Your Personal Brand

When it comes to MMA, you are your brand and that means you’ll need to be okay with self-promotion. If you’re not, making yourself stand out will be tough. Think of yourself as a company. Your values are the company’s values. Your image is your brand. Consider how you want your fans to see you and do your best to maintain that image. Over time, it will get easier.

Reach Out to Brands You Love

Part of any solid MMA branding effort is getting backed by sponsors. This can seem overwhelming, but you don’t have to start with the big brands. Instead, start local. Reach out to businesses you already support and have connections with. And anyone can become a sponsor—from your mechanic to your favorite coffee shop. You just have to be willing to approach them.

Get Social Media Savvy

These days, everyone relies on social media to get news, updates, and stats on their favorite fighters. Make sure you’re participating by setting up and working on social media accounts. Share advertisements about your upcoming fights so fans know where to find you, but also use it to connect with fans. Post videos of your workout, pictures of your daily life, and anything else your comfortable showing. The more they can identify with you, the stronger your MMA branding efforts will be.


Get Professional Advice

You don’t have to handle MMA branding on your own and as your career grows, you won’t have time to manage your own brand. Get the help you need right from the start and make an impact the moment you go pro. Contact us for more information and to schedule a consultation.

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