What Makes a Stellar Gym Website?
Being a gym or health club owner is no easy feat. It is time-consuming and a highly competitive environment. Obtaining new club members takes a lot of work. You must market your gym to generate brand awareness and gain public interest.
And once individuals come in the door, you must be able to close the deal with stellar customer service and state-of-the-art facilities and machines.
As a marketer, you’ll quickly come to find that a combination of online channels is necessary to build both a loyal membership and a reliable stream of revenue. With the right methods and a little experience, you’ll soon discover just how easy it is to market online!
So, How do you get People in the Door?
One crucial marketing element is your gym website design. The best gym website design is intuitive, clean, aesthetically pleasing, informational, and diverse. You will find these qualities in the best gym websites out there on the internet.
Your fitness website design is a crucial component of growing your gym business. You want your website to be functional, easy to navigate, and aesthetically pleasing. It should be able to drive engagement and inspire people to sign up for a membership.
When you visit a website that you like, it leaves an impression on you.
This can be anything from a simple color scheme to the way the page is laid out and written. It is crucial to have a website that is appealing, easy to navigate, and loads quickly. An important aspect of a stellar fitness website is the ability to engage with customers.
With a robust fitness website builder, you can easily create a website that is engaging, informative, and visually pleasing.
It’s important to invest in a web designer who understands the fitness industry for your fitness website. Your website should be different than other business websites because it contains personal and professional information about the trainers
A fitness website must have a great visual representation that accurately reflects its services, facilities, and performances.
A fitness website should have important sections and an eye-catching design so that users will want to visit the site. The design should be such that whenever a user opens the site, they appreciate the work that went into it.
Using a Fitness Website Builder
There are three main options when it comes to fitness and gym web design – Do It Yourself, use a WordPress template, or hire a professional. Designing the site yourself is often the cheapest and most flexible option as it gives you complete control over the design process from start to finish.
These professional-looking designs are actually quite easy to DIY. You can easily customize them with your own colors, business logo, and layout. Or, if you’re feeling extra creative, you can even build it from scratch.
Their many templates make it simple and straightforward to create a high-quality design that looks like it came from a professional.
If you don’t have a budget for your website, then using a pre-made template or builder is a cost-effective solution that will still allow you to create a high-quality site.
Design & Feel for your Fitness Website
Your website’s design is important for making a good first impression. Remember, you are designing this website for fitness enthusiasts, personal trainers, and fitness professionals.
If your website looks outdated, potential customers may be turned off and go to a competitor’s site. It’s important to stay up-to-date on website design trends so your site looks its best.
Search for the best gym websites or best fitness websites to take inspiration for a great website.
Some of the leading website design trends include a dark mode, contrasting color combinations, 3D elements, asymmetric design, ultra-fast loading time, bold colors, and fonts.
The design and feel of your fitness website should reflect the overall brand personality of your gym.
Hiring Website Designers
You can do this by hiring a designer who can translate your brand image and core values into a digital medium. You can also give the task to one of your in-house staff members who are creative and proficient in UI/UX design software like Figma or Adobe XD. The web designer should be able to replicate the design from Figma or Adobe XD and code as required.
A good design will be aesthetically pleasing and reflect the brand image and culture of your club. It should be modern, clean, and intuitive. The content should be well-organized with text that is not too dense. This is important for both mobile and desktop users.
It is also important to consider the various screen sizes and device types when choosing the website design. Most fitness club owners make the mistake of designing a website that only works on desktop screens.
You want to make sure the site works on mobile devices as well. This can help you capture a larger audience and increase your website traffic and conversion rates.
Use high-quality images
The best website designs for gyms tend to use images that are both eye-catching and inspiring. These photos usually feature professional athletes in various workout poses.
The images are high quality and have strong contrasts to show off the athletes’ physiques.
These images typically take up a good portion of the homepage, which makes them stand out. It’s important to use good quality images, as cheesy stock photos can be a turn-off for potential visitors.
Gym blogs
A blog can help your fitness website stand out from the competition. You can use your blog to share fitness tips and tricks, workout routines, healthy diets, and more.
This will help keep your members engaged. In recent years, blogs have become one of the most important elements of the web, informing people about various services and products.
Mobile-Friendly Interface
A website’s success is largely dependent on the quality of the user’s experience while interacting with it. A site that is difficult to navigate or not mobile-friendly will likely lose visitors after just one bad experience.
A responsive design interface is important as more and more people are accessing the internet on their phones and tablets. According to a report by Statista, it is expected that mobile internet usage has reached 79% globally by 2021, up from 66% in 2017.
A large percentage of your target audience is using smartphones to browse the web and interact with businesses. It is important to create a website that looks good on a small screen. The layout and content should be easy to navigate with a touchscreen.
Responsive layout
This can be achieved by designing a website with a responsive layout. A responsive design automatically adapts the layout of the site to fit the screen size of the device being used to view it.
So whether someone is visiting your website from a desktop computer, laptop, tablet, or mobile phone, they’ll see the content and layout optimized for that device.
On the other hand, a website with a great UX will be easy and enjoyable to use, leading users to come back again and again. Some features that can contribute to a great UX are social media integration, easy navigation, a search bar, and one-button payments.
Authentic Website Content for your Gym Website
Your website’s content is important for two reasons: first, to make sure that people keep coming back to your website, and second, to help you rank higher in search engines. Good visuals that are genuine and relevant will help you with both of these goals.
When it comes to fitness business blogs, content is still king. Getting content from industry experts on your website will get you, new clients. Your website content should be visually appealing, but it also needs to be authentic and informative.
You want the site to be a go-to source for people who are interested in your brand. The content, however, needs to be legitimate, not spammy or false information. At the same time, you need to write information that is compelling and to the point.
Visitors to your website don’t have time to sift through pages and pages of dense information. You want to create an engaging experience that is valuable to your audience.
For example, if you’re a team fitness club, you can create content around the class schedule, fitness goals, strength training, etc.
Your website visitors would be people who want to lose weight or hire a personal trainer. If you’re a yoga studio, you can include information about different types of yoga postures, and mental health. The fitness industry is diverse, so there is a lot of content to pull from.
Other types of content you should consider include Video, podcasts, Professional-quality images, Graphics, and Animations.
eCommerce Store for the Fitness Industry
A growing number of fitness clubs have a robust online store that sells merchandise. You can sell physical products such as apparel, shoes, supplements, and gym equipment.
Your website can be used as an alternative sales channel. Gym Website helps you sell branded merchandise and products online. It’s a good idea to include an e-commerce platform on your website. Make it as easy as possible for visitors to find and pay for products.
Having an e-commerce platform helps to increase revenue and attract more customers.
You can also sell digital products such as online coaching programs, online classes, and online webinars. Having an eCommerce link on your website can help you increase revenue and drive more traffic to your website.
An eCommerce link on your fitness website can be a powerful revenue source. If you already have an online store, you can link it to your site to maximize its potential. If you don’t have an online store, you can use a service like Shopify to quickly build out a store.
Amazon is one of the most popular online retailers in the world.
They have over 100 million people visiting the website monthly. According to one report, Amazon’s total merchandise sales (including Amazon’s own sales and those of other companies using Amazon’s platform) are projected to reach $325 billion in 2022, up from $161 billion in 2017.
Call to Action on your Gyms Website
What do you want your visitors to do when they come to your fitness website? Do you want them to sign up for a membership or perhaps make a purchase? One of the most important elements of your fitness website is its call to action.
A call to action is an instruction for your audience on what you want them to do. These should be clearly stated and easy to find throughout the site.
They should guide potential members through your sales funnel, starting with a free trial of your fitness platform and training programs.
From there, they can be encouraged to contact your gym for a personal trainer session. Both the website design and copy should be compelling and enable users to take action on each page.
As an owner of a fitness business, it can be easy to get caught up in the day-to-day operations. You may not have time to focus on marketing your business or creating engaging content for your website.
And if you don’t have the time, you need to find a partner who is equipped with the tools and technology to help you evolve and elevate your website. A partner that can create a dynamic website that engages your audience and maximizes your return on investment (ROI).
Local Search & Review
Local search and review are an important part of building your brand online. Getting positive reviews and ratings on review sites such as Yelp, Facebook, and Google can help boost your brand presence online.
There are certain pieces of information that your website needs to include in order to be effective. This is especially true if you’re running a digital fitness platform or have multiple gym locations. Your potential customers will be looking for important information like your business hours, description, and FAQs.
Social Media
With social media, you can engage with your customers and encourage them to leave reviews. You can also use online reputation management software such as Reputation Authority to monitor and respond to negative reviews on review sites.
You can also get more positive reviews by asking your members and clients to leave reviews on the sites where they purchase their equipment. You can also ask your clients to leave reviews on sites like Google, Yelp, and Facebook.
Who doesn’t want to be labeled as the perfect gym in its area? Reviews talking about the gym owner or the personal training experience of a client will be beneficial for the website. One can also get reviews with fitness images and great gym vibes from visitors. These reviews are very helpful to convert visitors into a paid gym membership.
Client Testimonials
When potential new members visit your fitness website, one of the first things they’ll want to know is whether your gym is any good. They won’t just take your word for it, either; that’s something inevitable.
To build trust and confidence in your gym, then, potential new members need to see other people saying good things about it.
Your gym website should have a dedicated page where you can showcase all of your amazing reviews from sites like Facebook, Google Plus, Yelp, and more. But first, you need to actually get those reviews before you can display them for the world to see!
Including reviews and testimonials on your site can be extremely helpful in providing social proof to potential customers. According to statistics, 91% of 18-34-year-olds trust reviews as much as a personal recommendation.
Additionally, 93% of consumers say that an online review influences their purchase decision. With numbers like that, it’s essential to make sure that your website is including testimonials from satisfied customers.
Great Member Experience
The member experience is important for businesses and gym owners because it includes interactions with staff, the quality of facilities, and the digital fitness platform.
Going forward, many businesses are operating a hybrid business model where digital and in-person services are merging. This means that businesses need to focus on the digital experience as well as the experience members have in-person while forming their marketing strategy.
Post the pandemic, new visitors are focusing on a hybrid fitness model. They look forward to different classes and forms of exercise for both online and offline experiences.
Evolve & Elevate with a Partner
There’s no denying that doing it alone can be tough. But with a partner by your side, you can conquer the heights of the fitness world. With a partner, you can evolve and elevate your gym and fitness business life to newer achievements.
Choosing a fitness website design partner can be an overwhelming process. There are many options out there. The important thing is to find someone that aligns with your brand and can help you grow your business.
A good partner will partner with you to understand your business and goal. They will take the time to get to know you and your brand. They will also take the time to understand your audience and know who you want to reach and engage with.
Digital Marketing
And finally, they will help you evolve and elevate your business through digital marketing. When you work with a partner, you are able to focus on running your business while the partner fixes and improves your digital marketing and website. They can help to fill in the missing pieces of your gym website puzzle.
A partner can help you create engaging content, build an eCommerce store, and generate more leads and sales for your business.
He will engage a professional web designer who will create a good website, including a minimalist design, great images, and a blog section.
Ready to elevate your business through your website? Find a digital marketing partner with the expertise and experience to help you evolve and elevate your fitness website design.
Fitness Web Design Checklist
This is an easy checklist identifying all the essential elements for fitness and personal training websites. By including these things in the website design, the customer can easily see all the necessary information.
A fitness, gym, or personal trainer website should be simple and easy to navigate. It should have your contact information and location(s) as well as a class schedule. If you offer different types of classes or services, there should be a section explaining each one.
Pricing should also be readily available. Include an email subscription option and links to your social media profiles. Finally, every website should have an About page that tells potential customers more about you and your business.
If your website is about getting leads you can add in some exciting offers if necessary like a free trial pass or downloading an ebook. Whatever fitness site you choose, you must have some basic tools.
They are vital for converting your page from attractive advertising channels to revenue generation channels. Here are some of our free fitness sites.
Attract New Gym Members Through Online Experience
One of the best ways to attract new gym members while keeping your existing customers happy is by having innovative equipment in your gym that everyone loves.
One popular way to show off this great equipment is by live streaming. Live streaming is a great way to provide value to your existing customers and attract potential new clients.
A properly configured live streaming strategy allows your gym to provide value to your existing customers and attract clients.
Can a place work for me?
Well, it is never a bad idea to mix your website design theme with your gym’s interior decoration. Similarities and consistency in your color, look & feel, energy, and design will enhance a customer’s overall sense of belongingness with the gym.
If you’re looking to get a professionally designed website, then your best bet is to hire a web designer. Do some research beforehand by asking for recommendations and reading online reviews so that you can find a designer that will meet your needs and fit within your budget.
If you’re looking for a web design agency that understands the fitness industry, you may want to consider a niche agency that specializes in fitness-related web design.
These types of agencies come with a wealth of experience and best practices that can improve the overall operation of your site. Creatitive is one such platform, which you can trust for your fitness and sports-related website.
Engage Your Users Online – Live Chat with Fitness Trainers
The live chat feature on your website allows your fitness trainer to talk directly to your visitors, which can be extremely helpful in answering any questions they might have.
Additionally, it also allows you to get feedback about your products or services directly from the people who use them. This can be invaluable in helping you improve your offerings and make sure that you are meeting your customers’ needs.
A web page is an incredibly useful tool for personal trainers to have. It allows them to keep in touch with their clients and prospects, and it gives them a way to show off their skills and services. By having a website, personal trainers can reach a wider audience and build their client base.
Conclusion
Year after year, website trends come and go. You might be thinking to yourself, do I really need to change my website every time a new trend appears? The answer is no, but you should consider making some alterations to your gym website if you want to stay ahead of the competition.
Many website elements can be easily improved with just a small amount of effort, while others might take a little more time to get right.
Fitness marketing is key to creating a fantastic experience for customers- from the content, they see, to the way they feel after a workout. Creating loyalty and customer evangelists should be every marketer’s goal in the fitness industry.
