Author: zcolman

Brand Power Analysis: NFL Athlete Drew Scott

Drew Scott (00:00): Again, this may sound bad. And some people don't like to hear it, but at the end of the day, hard work doesn't...

13 January, 2022 / 0 Comments

Running Successful Social Marketing Campaigns

Social marketing is a strategy utilized to develop tasks focused on changing or keeping social media users’ behavior. Combining ideas from business marketing and social...

04 January, 2022 / 0 Comments

The 12 Brand Archetypes For Your Guide to Conceptualization

Brand archetypes are not new concepts, but they’re often underutilized in small businesses. With so much noise in any market, it’s only brands that connect on...

04 January, 2022 / 0 Comments

A Poor Website Discovery Affects Your Website Conversion Rate (Part 2)

In the last post, we discussed how design plays an important part in affecting a website’s conversion rate, and how many marketers view that it is...

04 January, 2022 / 0 Comments

Telltale Signs That You Need PPC for Your Gyms Business

To harness the power and traffic of the world’s biggest search engine or not? In the immortal words of Shakespeare, that is the question. For your fitness...

04 January, 2022 / 0 Comments

Great Lifestyle Brand Examples: Marketing Done Right

Great marketers have said that in order for lifestyle brands to survive in the ever-changing market is to sell more than just a product or...

04 January, 2022 / 0 Comments

Unlocking An Athletic Sponsor: How to Secure More Sports Sponsorships

For athletes and sports teams alike, getting a sports deal is a huge accomplishment. It means someone is willing to invest in your future. Whether...

03 January, 2022 / 0 Comments

The Sports Marketing Definition: Its Impact on Sports Brands

You know the feeling you get when you watch your sports team play? Mixed emotions before the game, the heartbreak when your team loses, and...

03 January, 2022 / 0 Comments

The Brand Questionnaire Guide You Need: Getting Started with Your Personal Brand

An effective branding questionnaire is definitely something everyone should do before starting a brand or business. Starting a company is exciting and it’s always tempting...

03 January, 2022 / 0 Comments

Why Content Is King: The Importance of Content Writing for Your Business

The importance of content writing should never be taken for granted. “Content is King” is a phrase that’s well known and used in the world...

29 December, 2021 / 0 Comments