Nike, the sports brand giant, while commonly known for its great sportswear and sneakers, is also well-known for its endorsements and sponsorships. From collaborating with...
Regardless of the nature of a business or the industry it hails from, the question of working with an external agency like a branding firm...
For newly established businesses and organizations, modern branding and marketing can be pretty confusing. From the several kinds of promotions down to the several ways...
Professional athletes have always been iconic figures for the American pop culture. And even if their athletic careers end, the persona they have built around...
For new and emerging athletes, building a strong personal brand is the first step to creating a long, successful career. After all, your personal brand...
The emergence of modern technology led a number of people to believe that online crowdfunding and social media challenges has rendered in-person fundraising event obsolete....
Ultimately, the team builds the athlete's reputation. You’re a part of the team’s brand and the only way to stand out and set yourself up for...
In our previous article on branding athletes, we've discussed the initial steps you need in branding athletes. And now that we've tackled the foundations of...
Athletes have always been part of the great American pop culture, playing the role of iconic figures that cultivated communities of fans, built families and...
Despite the several modern strategies in raising funding for causes and non-profit organizations, the concept of a fundraiser remains to be a strategy used by...