Personal branding is essential for anyone wanting to succeed, especially in today’s digital age. A strong personal brand can help you stand out from the crowd, build your reputation, and create opportunities. Let’s look at some personal branding examples and learn how these individuals have built the best personal brand examples.
Tony Robbins: The Master of Personal Branding
Tony Robbins is a motivational speaker, best-selling author, and entrepreneur. He is known for his ability to inspire and motivate thousands of people to achieve their goals. His personal brand statement is:
“Empowering people to take charge of their lives and achieve their dreams.”
Tony has built his own brand through speaking engagements, books, and online courses. He has a massive following on his social media accounts, with over 7 million followers on Twitter and 4 million on Instagram.
Oprah Winfrey: Building a Personal Brand from Humble Beginnings
Oprah Winfrey is an American media executive, actress, best-selling author, and talk show host. She is known for her inspirational journey from poverty to becoming one of the most influential women in the world. Oprah’s personal brand statement is:
“I am here to inspire and empower people to live their best lives.”
She has built her personal brand through her TV shows, books, and philanthropy. Oprah has a strong presence on social platforms, with over 42 million followers on Twitter and 19 million on Instagram. What a number, huh?
Darrell Franklin: A Heart-Centered High Achiever
Darrell Franklin is a business strategist, marketing consultant, and co-founder of mobile monkey. He has developed a strong personal brand by focusing on heart-centered high achievers. To explore this further, let’s check his top-quality personal brand statement:
“Helping entrepreneurs and businesses achieve their goals with outstanding marketing.”
Darrell has built his personal brand through speaking engagements, income reports, and valuable content on social media platforms. He has over 15,000 followers on Twitter and 6,000 on Instagram.
Madalyn Sklar: The Twitter Queen
Madalyn Sklar is a social media consultant and founder of Twitter Smarter. She is known as the Twitter queen for her expertise in building a strong presence on the platform. Her personal brand statement is:
“Teaching businesses and entrepreneurs how to use Twitter to achieve more success.”
Madalyn isn’t just only a Twitter guru; she has built her personal brand through speaking engagements, online courses, and valuable content on social media. We always say: “In real life, you need to give value to your passionate audience.” Her personal brand makes sense with her impact online because she’s done it so well that she has over 60,000 followers on Twitter and 5,000 on Instagram.
Chris Do: A Singularly Focused Creative
Let’s introduce Chris Do. He is a designer, educator, and entrepreneur. He founded The Futur, an online education platform for creative professionals. His personal brand stands for:
“Teaching creatives how to succeed in business.”
Simple, but it makes sense and generates lots of buzz on his Youtube channel. Every week without fail, he teaches a lot of high-achievers a wide range of things, demonstrating he’s intimately familiar with the ins and outs of personal branding and business.
Chris has built his personal brand through speaking engagements, online courses, and valuable content on social media. He has over 350,000 subscribers on YouTube and 95,000 followers on Instagram.
Irene Koehler: Creating a Strong Brand Identity
Irene Koehler is a social media strategist and founder of Almost Savvy. Her brand voice is known for helping individuals and businesses create a strong brand identity on social media.
“Helping people make sense of social media and achieve their goals.”
It may seem like other personal brand statements. Still, looking at Irene’s LinkedIn profile, she gives so much value since she’s focused on getting fast, proven results. She levels up small, medium, and big brands. Thanks to her authority on branding and marketing, she’s taught great business insights at prestigious colleges, such as San Francisco University and California State University. She’d stand out from competitors with her brand promise: “Authority, visibility, profitability, in 15 minutes a day.”
Irene has built her personal brand through speaking engagements, online courses, and valuable content on social media. She has over 20,000 followers on Twitter and 3,000 on Instagram.
Troy Sandidge: The Business Insider
Troy Sandidge is a business coach and founder of Troy Sandidge Consulting. He is known for his expertise in helping entrepreneurs and SaaS companies grow their businesses.
“Helping businesses achieve more success through quality content and clear messaging.”
Troy honors his brand statements because he is, in fact, a high-achiever, generating over $175 million in revenue for clients worldwide. Any brand would pay anything to get him inside their organization.
Troy has built his own personal brand through speaking engagements, online courses, and valuable content on social media platforms. He has over 12,000 followers on Twitter and 3,000 on Instagram.
Austin Belcak: Half Marketing, Half Geek
Austin Belcak is a marketing consultant and founder of Cultivated Culture. He is known for his ability to help job seekers land their dream job through his unique approach to personal branding.
Brand statement: “Helping people achieve their career goals by combining half marketing and half geek.”
He has over 8,000 followers on Twitter and 7,000 on Instagram.
Debbie Levitt: The Half Geek Business Strategist
Debbie Levitt is a business strategist, keynote speaker, and founder of Delta CX. She is known for her ability to help businesses improve their customer experience.
This is an example of an effective personal brand statement:
“Helping businesses achieve their goals by combining half geek and half business.”
She’s a business insider, and she perfectly knows having technological skills in a digital age and being a business person go hand in hand. Therefore, she’s considered a thought leader and personal brand example.
She has over 7,000 followers on Twitter and 1,000 on Instagram.
Elizabeth Morgan: The Thought Leader
Elizabeth Morgan is a freelance writer and thought leader. She is known for her ability to write about pop culture and personal finance.
“Inspiring people to achieve financial freedom through quality content.”
If that’s not a great personal brand statement, please tell me what it is. Elizabeth connects deeper with her target audience by calling emotions and desires.
She has over 3,000 followers on Twitter and 2,000 on Instagram.
Diego Granados: The Ridiculously Good Marketing Expert
Diego Granados is a digital marketing expert and founder of Ridiculously Good Marketing. He is known for his ability to help businesses achieve success through bit-sized effective marketing pieces of advice. His personal brand stands for:
“Helping businesses achieve more success through ridiculously good marketing.”
His personal brand generates lots of buzz through speaking engagements, online courses, and valuable content on various social media platforms. He has over 5,000 followers on Twitter and 4,000 on Instagram.
Dwayne “The Rock” Johnson’s Personal Brand on Instagram
Undoubtedly, he might be better known for his movies nowadays, but The Rock got his start as a wrestler. Wrestlers have their own stage personalities, and he used him in building his own personal brand, which allowed him to do more. His personal branding strategies are completely separate from his past as a wrestler, but this is more proof of his success.
Johnson’s large Instagram following from his film career landed him great deals with brands like Apple and VOSS Water.
It’s important for professional athletes to remember that the best examples of a personal brand show they can do more. Ultimately, Johnson’s effective personal branding has received praise for being one of the most consistent cross-platform campaigns in the online marketing game!
LeBron James’ Personal Branding Campaign
LeBron’s career received praise from his games, not the teams he played on. As a matter of fact, even non-basketball fans know and recognize his name.
His strength allowed him to build a professional athlete brand independently rather than riding off of team recognition. He’s used his personal branding to help promote charities and causes he’s passionate about.
His personal brand received admiration for owning its own narrative and media coverage through digital marketing campaigns.
He stayed true to his beliefs and principles despite the negative feedback he often received. As one of the top examples of personal branding, LeBron’s success shows that players can use a solid athlete brand strategy to support their community and bring happiness to others.
Serena Williams’ Personal Branding Strategy On Social Media Channels
Although Serena’s career did receive recognition from tennis, it now receives praise beyond games.
Williams’ involvement in fashion on and off-court earned her, her own clothing line. Her personal brand strategy receives praise for successfully building a family-conscious image. She made her personality work for her.
Furthermore, Williams’ career received its strength from consistency. Her online persona matched her real-life behavior, making her likable. And as a result, she has built a reputation that will let her career expand beyond sports for years after she retires.
How to Start Your Personal Brand
Building a personal brand is not easy, but it’s essential for professional success. Why is personal branding important? If you are convinced this is the right moment to start leveling up your professional career, Free download our Personal Branding PDF to clear things up.
By now, let’s dig deeper into some steps you can take to start building your own personal brand strategy:
Define your brand’s identity
The first step in building a personal brand is to define your brand’s identity. What are your values, beliefs, and selling points? What makes you unique? What do you want to be known for? Do you have a personal brand logo to represent your brand ethos?
Create a clear and effective personal brand statement
Your personal brand statement is the foundation of your personal brand. It should be concise and memorable and communicate your unique value proposition. Here are some effective personal brand statement examples:
“I help solopreneurs succeed by providing quality content and coaching services that empower them to take their business to the next level.”
“I am a half-marketing, half-geek entrepreneur who helps SaaS companies grow their business through effective marketing strategies.”
“I am a thought leader in the personal development industry who empowers people to achieve their goals through my online courses and speaking engagements.”
Create an active presence on social media channels
Social media platforms like Facebook, Twitter, Instagram, and LinkedIn are powerful tools for building your personal brand. Create social media pages that reflect your brand’s identity and post valuable content that resonates with your target audience.
Create a personal website
A personal website is a great way to showcase your brand’s identity and provide your target audience with more information about you and your services. Your website should have a clear and effective personal branding statement, high-quality content, and a professional design.
Publish valuable content
Creating valuable content is one of the best ways to build your personal brand. Whether it’s blog posts, videos, or podcasts, creating content that provides value to your target audience will help establish you as an expert in your field.
Attend speaking engagements and events
Attending speaking engagements and events is a great way to get your name out there and establish yourself as a thought leader in your field. Make sure to have your personal branding statement ready and network with other professionals in your industry.
Three Personal Branding Statement Examples on LinkedIn:
Here are three statements to help you garner inspiration on how your LinkedIn profile experience should look like. You can craft yours according to your field and expertise, of course. But honor your brand statement whenever you meet a new client or partner.
- “I help businesses build and grow their online presence through effective digital marketing strategies. With over ten years of experience in the industry, I have helped numerous businesses achieve their goals and increase their revenue. My expertise includes SEO, PPC, social media marketing, and email marketing.”
- “As a business coach and consultant, I help entrepreneurs and small business owners overcome their biggest challenges and achieve their goals. With a focus on business strategy, leadership development, and team building, I have helped numerous clients succeed and reach their full potential.”
- “I am a software engineer passionate about developing innovative and user-friendly applications. With a focus on user experience and clean code, I have developed numerous successful applications for clients across various industries. My expertise includes full-stack development, mobile development, and cloud computing.”
Want to read more personal branding tips? Read our specialized 10 Elite Personal Branding Tips for Athletes.
Using social proof, such as income reports and testimonials from raving fans, can also help build your credibility and make your brand more relatable. It’s important to stay active on social media platforms and engage with your followers to keep them interested in your brand.
When building your personal brand, it’s also important to clearly understand your target audience. Who are you trying to reach? What are their pain points, and how can you help solve them? By understanding your target audience, you can create more effective marketing strategies that resonate with them.
In addition, creating a personal branding strategy is crucial for building a successful personal brand. Your strategy should include the following:
- A clear and compelling personal brand statement.
- A plan for building an active presence on social media channels.
- A plan for creating and publishing valuable content.
Having a solid strategy, you can stay focused and achieve your goals more effectively.
At the end of the day, it’s important to remember that building a personal brand takes time and effort. Most successful personal brands started from humble beginnings and worked hard to establish themselves as thought leaders in their field. Whether you are a freelance writer or a big brand, building a personal brand is an ongoing process that requires a singularly focused and active presence.
Conclusion: Building Your Personal Brand
These personal branding examples show how anyone can build a strong personal brand, regardless of their background or experience. You can create a great example of a successful personal brand by focusing on your target audience, creating a personal brand statement, and building an active presence on social media channels.
Whether you are a motivational speaker, marketing consultant, or thought leader, building a strong personal brand can help you achieve more success in your personal and professional life. Remember, your own personal brand statement should reflect who you are and what makes you unique so that you can achieve your goals and empower others to do the same.
To sum up, building a great personal brand requires a clear statement, consistent messaging, an active presence on social media, valuable content, and a personal branding strategy. By following these steps and learning from the best personal branding examples or jumping on a call to start a brand discovery session with one of our experts, you can establish yourself as a thought leader in your field and achieve online and offline success. Remember, your personal brand is your secret sauce for success in today’s fast-paced digital world.
Start a project today, give value to your audience, and become a branding example to high-achievers and your fan base.