31 Jan Strategies Used by the Best Sports Websites to Increase Fan Engagement
Sports are a universal pastime. Almost everyone has a team they love, a player they support more than the others, or even just a simple passion for the game. However, as a web manager, creating a site that drives fan engagement can be difficult at best. The best sports websites always seem to have a steady stream of fan interactions, likes, comments, and shares. Luckily, their strategies are easy to recreate. Here are a few simple ways to keep fans active and engaged online.
Posting live updates, especially during games, is the best way to keep fans engaged. Remember, not everyone can watch the game while it’s being played. By posting live updates on your website and social media accounts, you’ll help keep your fanbase updated on scores, awesome plays, and ridiculous calls as they happen.
Ask Fans for Stories
Even casual fans have tales of watching their favorite player or showing off their team pride. These stories can go a long way towards making your site one of the best sports websites out there. They create a human element to the team and make your brand more relatable.
Share Players’ Updates
Fans love to know what their favorite players are up to year-round. Keep an eye on players’ social media accounts and share their updates as they happen. You can even create a regular podcast or live stream video interviews with the players every month or so.
Create a Team-Specific Hashtag
Hashtags help to get your fans involved on multiple social media platforms. Fans can add the hashtag to their Twitter posts and tag their photos on Instagram and Facebook. Once added, the hashtag categorizes the content they post with all the others featuring the same hashtag, making your site or social media account appear more active.
Make Your Site One of the Best Sports Websites
Fan engagement is the easiest way to make your site one of the best sports websites out there. Not sure where to start? Let our athlete marketing experts help you create a rock-solid strategy. Call today to schedule a free consultation.