Tips for Marketing to Sports Fans

marketing to sports fans

Tips for Marketing to Sports Fans

Your fans are everything. They grow your team’s reputation and help you drum up interest in the players. They celebrate with you when you win and commiserate when you lose. But even the best teams struggle with growing their fanbase and increasing their support. Even if you know how to market your team, are you sure you’re marketing to sports fans the right way? Before you panic and start tearing apart your current marketing strategy, take a deep breath. All it takes is a bit of tweaking. Use these tips to help.

Engage with Your Fans

Your fans love posting comments, pictures, and details about their experiences online. Use those to your advantage. Engage with those fans—comment back, like the post, or give it another share. This shows your fans that you care and that you value their support. Just make sure to keep all engagement inclusive. Your fans will come from every age and every demographic. The last thing you want to do is accidentally offend someone.

Post Consistently

There’s a fine a balance between posting consistently and posting too much. But the worst thing you can do when marketing to sports fans is to post too little. Create a schedule and add new content to your website or social media accounts once a week. If you find that you’re struggling to come up with content, work with an experienced sports marketing agency and let them handle the writing for you.

Make Fans Feel Valued

The best way to show your fans that you value their support is to include them on ticket sales, promos, and events…ideally by giving them some sort of special treatment in the process. Offer a discount on merchandise for people who receive your team’s newsletter, announce events to your followers as soon as they’re finalized, and give your supporters a way to get in on the action. Fans love feeling like their support matters. Use your marketing efforts to communicate that.


Contact Creatitive for Sports Team Marketing

Marketing to sports fans is easier than it seems. Remember, they’re already passionate about the sport and want to throw their support behind a team they can identify with. At Creatitive, we’ll help you tell your team’s story in a way that your fans will love. We know your fans are your priority and our experienced team will help you spread your message from day one. Learn more about our complete sports team marketing services by contacting us today.