01 May SEO For Business Websites: Keyword Research & Optimization
There are various components to SEO (short for ‘’search engine optimization’’), but the backbone behind every successful SEO campaign is a well-devised keyword strategy. Choosing the right keywords for your website can make a great deal of a difference in how well your site ranks on Google search results.
It can also impact your site’s conversion rate. While there are many keywords that relate to the products or services you offer, it’s important to choose ones that your customers are searching for, as these are more likely to generate conversions.
But how do you know what keywords to choose? After all, there are hundreds of options. In this post, we’ll discuss the different types of keywords and what factors make a keyword worth targeting. Creatitive also offers a keyword research service if you rather don’t spend time on this.
Google is Today’s Yellow Pages
Search engines were established to provide results to users based on the searched term. The idea was that search engines, similar to the concept of yellow pages, would give people the most relevant information.
Businesses are learning that they are left behind without a presence on Google’s search results pages. Gone is the heyday of direct mail and billboards – if your customer can’t find you on the first page of search results, do you really exist? No matter who you are or what your business does, you need to know about the evolution of Google search to understand how your site will be affected and what you can do to beat out the competition in this space.
While other mediums will still hold value, search is becoming the main battleground for all kinds of businesses: e-commerce, service, and even entertainment. Search is where you win conversions such as phone calls and form fills, or where you lose customers with weak rankings and spammy-looking titles. Hence, more keyword research service pros are currently one of the highest-paying marketing jobs today.
Google constantly looks for ways to give better search results to searchers, and sometimes, sites get hurt when Google decides they’re not good enough.
Give Google what it wants because it’s also what every business’ customers want. They both want to see high-quality and easy-to-use sites that answer their burning questions. If there are anything business owners can learn from the history of the Google search algorithm, it’s that it just wants the results that are best for everyone.
Build a great site, and the customers will come.
Read this for a basic understanding of keywords and keyword placement.
Understanding Buying and Search Intent
While it’s important to look at things like search volume and competition, perhaps one of the most important aspects to consider when selecting keywords is search intent. Search intent can be described as a user’s goal in performing a search. It’s what they want to get out of or accomplish by searching a certain phrase.
People are usually looking to achieve one of four things when they perform a search. This can be categorized in the following manner:
Navigational: Searchers want to find a specific website.
Informational: Searchers have a question or are looking for information on a specific topic.
Investigational: Searchers are conducting an investigation that may lead to a purchase.
Transactional: Searchers want to make a purchase.
When choosing the right keywords for your website, it’s important to think about these four different categories. Once you know what your audience is searching for, you can create content, on-page SEO, and PPC ads that align appropriately with their needs. Also make sure a variation of the main keyword is used in the title tag, page title, or URL.
Keyword Research: Matching Your Keywords & Your USPs
The most important part of creating a keyword strategy is conducting keyword research. Once you have your head terms, you can easily figure out longer key phrases as well as other important ranking factors like competition and search volume.
The most common way that people go about this is by using a keyword tool. Some tools are simple like Google’s Keyword Planner while others are more advanced and complex. However, there is usually a fee involved with the more advanced tools.
Once you have the right keywords, you can start creating a strategy for optimizing your website.
If it were to look at some statistics, more than 50% of searchers tend to click on the first three search results they receive upon a query. In addition, an impressive 75% never scroll to the second page of a search result. These numbers reveal how important rankings and proper keywords are. Although, with the constant SERP changes and the evolving number of competitors, gaining a place on the first page of Google’s results is not simple to achieve.
So, the question that remains is how to identify the correct keywords for the best ranking. Let’s see what’s the main advice about how to create a keyword research strategy to support your SEO efforts.
Keywords Revolve Around The Concept of Intent
Besides choosing the right keyword discovery tool, modern times brought attention to the concept of Intent. Metrics such as search volume, CTR or competitiveness represent a crucial part of the process, yet the keyword research strategy definitely goes beyond this. Keyword research tells you what is new and what you should be promoting.
We`ve observed that this year the importance of keywords shifted and revealed that each and every query in a search engine has various intents. As an example, consider this: a user will search for `online marketing` with distinct purpose possibilities, such as ‘’learning the basics of online marketing’’ or ‘’learning how to develop specific online campaigns’’.
Google’s scope is to understand such queries and the intent that lies hidden behind its searches. The ultimate purpose is to offer users authoritative results. This is why intent became so important in choosing the right keywords for your website.
Keyword ranking stopped being all about ranking pages with the best backlinks. Nowadays it is all related to those pages that suit perfectly the search intent.
When considering a user intent, you can always benefit from Google Trends suggestions, as will offer you a picture of phrase popularity amongst audiences, along with how said popularity shifts in time.
Voice Search Optimization Services Experienced A Significant Rise
During the past couple of years, a significant increase in voice inquiries was easily observed, which is why keyword optimization needed some improvement. Mainly, this relates to the fact that people can use the voice software on their devices to search for queries similar to ‘’how vast is the Amazon forest?’’, rather than ‘’Amazon acres’’.
The challenge in optimizing keywords for voice search arises from the fact that users do not need to look at their devices when searching for information. Hence, for the best keyword optimization, marketers have to mix exact-match and long-tail keywords in such a manner that they manage to predict what a voice search will look like.
This is all about designing phrases that reveal distinct levels of intent. Due to the fact that almost all voice searches are in the form of a question, one should make use of power words such as who, what, how, types, define, and so on.
Different Types of Profitable Keywords
Before we get into the whole keyword research process, it will be helpful to know the different types that are out there. Keywords can generally be categorized into three different types:
- Head Terms – Head keywords are usually made of nothing more than one to two words. These keywords are searched for a lot but include a broad range of results. Examples could be: cellphones, hats, or dogs
- Body Terms – Body keywords are usually two to three words long and are a little more specific. These keywords have a decent amount of search traffic, but less competition than head terms. Some good examples would be: iPhone cellphones, trucker hats, or dog breeds
- Long Tail Terms – Long-tail keywords are phrases that are usually four words or longer. These keywords have a low amount of traffic but are very specific. Examples: white iPhone cellphones for sale, stores with trucker hats near me, or which dog breeds are smartest
Long-tail keywords have the lowest search volume with their keyword difficulty, but they are the most likely to result in conversions especially when you have the SEO keyword research tools you need. A user that is searching for a very specific product already knows exactly what they want and is more likely to make a purchase.
However, you don’t want to rely on these searches alone. Otherwise, you miss out on the opportunity to sell your product to a huge amount of people that may be interested. Body keywords are also great to target because you still have a decent chance of being able to rank for them, and they can also increase the amount of traffic that gets to your site.
Proper & Consistent SEO Keyword Campaigns Lead to Quality Leads & Conversion
Today, not many people search for information in a traditional way. Instead of looking for news in newspapers, going to the library, and studying lots of books, they reach for a computer and browse the net. The Internet has become the most powerful and common medium. Users regularly benefit from search engines to access content that’s of interest to them. For most of them, it’s the primary source of information on virtually any topic. Search engines have replaced encyclopedias, dictionaries, business directories, or cookbooks. People search the net to find job offers, various tips, recipes, reviews of products, services, specific companies, and many more.
When shopping online, they frequently select online stores instead of traditional brick-and-mortar malls as this usually means saving both time and money. The potential of the search engine is increasing every day, therefore, if you want to encourage Internet users to benefit from your offer and purchase your goods, it’s extremely important to rank high in the search results. SEO keyword research services can help you get started.
Due to the fact that users regularly benefit from search engines to access information that’s of interest to them, high Google positions are crucial to success. Being at the top of the search engine ranking gives you an opportunity to attract many potential customers who will have a chance to get acquainted with your offer and choose your services.
What’s more, top positions translate into improved brand recognition and customer trust. Frequently, investing a comparably small amount of money can help you generate greater profits and increase your sales. When doing SEO, you learn about the expectations and needs of Internet users which allows you to tailor offered solutions to the requirements.
Market competitiveness is growing every day, therefore, it’s worth choosing keyword research services in the field who will improve your page visibility, popularity, and recognition. All of this will transform your site into a professional business card.