17 Oct Tips for Creating a Winning Chiropractic Website Design
Unfortunately, people don’t always think about seeing a chiropractor until something is wrong. That means they need the best care as quickly as possible. Nothing helps new clients find you when they need you like a great chiropractic website.
If you’re new to online marketing, you probably don’t know where to start. Here are a few simple tips to keep in mind when creating the perfect chiropractic website design.
Start Online Marketing with a Chiropractic Blog
Content marketing is all the rage and for good reason: it works! But it does take time. The minute you set up a website, start working on your blog and be consistent. Write at least one post each week.
If you’re not sure what to write about or feel like your writing isn’t ready for the internet, don’t panic. If you focus on a keywords as well as great ideas, your posts will get seen in google as well, Get some help with your content writing and online search specialist for help. Also, if you are looking for advice to optimize your blog, read our article about chiropractic blog ideas.
SEO for Chiropractic Websites
Besides creating a blog and a post schedule, you should focus on providing qualitative content, along with selecting the best SEO optimized keywords for your business. Lately, the search engine queries became more intuitive due to the fact that users tend to seek with the aid of voice software.
We can conclude that adding the proper keywords is a must. Use location keywords on the home page, add relevant keywords to your blog posts or even consider long-tail keywords, such as an entire question a potential patient might seek answer to. Ask a web developer if he understands SEO as its great to tailor this into your chiropractic website development strategy.
Forget the Stock Photos
Stock photography is a good way to start when you’re just developing your chiropractic website design, but it’s not perfect. You’ll want to show potential client’s pictures from your practice. This gives them an idea of what to expect when coming for an appointment, but also puts a personal spin on your website. Prospective clients want to feel like they know you before they’re getting an adjustment.
Go for a Custom Website Design
Many web design companies offer standard templates at an affordable price. This may seem great, but it won’t help your website stand out. Consider this: people rely on the internet for everything.
You can bet that a standard template will blur together with all those other similar chiropractic website designs. Instead, invest in custom website design. This way, your brand will be all over the page and the site will stand out no matter how many other chiropractors a possible client looks up before making an appointment.
Investing in chiropractic website templates will be the best decision you’ll make for your business.
Don’t forget to make your website mobile-friendly
Did you know that more than 50% of people will access your website from their mobile devices? Well, the statistics suggest this number will grow even higher, which is why we can’t stress enough how important it is to have a chiropractic website that’s both designed and optimized for desktop as well as mobile.
If your site is not mobile responsive, a great amount of traffic will be lost. In addition, you risk being penalized by Google in regards to ranking, due to the high abandon rate. So, the most important advice for creating a winning chiropractic website is to focus on the mobile-friendly approach, too.
Tie In Social Media
Social media is a great way to share information about your practice, client testimonials, and any other information. If you do it right, it can integrate seamlessly into your website design.
Make sure your social media accounts are linked to your website and visible from the homepage. This can make it easier to display reviews as they come in. Promotional Youtube videos could also be a great way to attract additional customers to your small business.
The importance of reviews
Positive and insightful online reviews can come from diverse social media platforms, such as Facebook, Yelp, Google and many more. It could be a good idea to get these reviews implemented on your website.
Having reviews will increase your trust and authority. You will be considered as one of the best chiropractic websites. Reach out to your patients and encourage them to leave a small review about their experience with your services.
Have a Clear Call To Action For Your Visitors
Our websites for chiropractors have a clear CTA (or Call to Action). If somebody wants to make an appointment, make it as easy as possible to do this. Most people have very little patience and if they don’t find what they are looking for, they will go somewhere else.
This is an important part of website design. Always have one clear call to action. That way, if someone arrives at your website, chances increase that they do what you want them to do. Your leads, and by result, your revenue will both increase.
Create a Winning Chiropractic Website Design with Creatitive
We hope our inside tips for setting up and managing a chiropractic website will turn out to be helpful for your business. Yet if you struggle with the entire process of creating a winning chiropractic website design and content, you can always opt for one of our services.
You don’t have to handle your chiropractor website design on your own. Instead, leave it to the pros at Creatitive. We specialize in designing your platform, creating the relevant content for your business and, of course, setting up some suggestions in regards to how to keep up your business with a high ranking on Google.
Schedule a consultation today for more details on how we can help you with your chiropractic practice and website.