12 Nov Sports Marketing & Media: How to Gain More Followers
In terms of developing a solid sports marketing & social media strategy for your up and coming professional sports team, there’s nothing more important than cultivating solid fan engagement!
Social networks in sports marketing are often used as a platform for building a steady group of followers for both of a brand’s social network account and websites!
If your team already has quite a group of sports fans following them in every sports event they’re in, growing fan engagement will be easier. Despite this, it’s also easy to get lost in the world of social media management and sports marketing, especially if you barely have an idea of how it actually works.
And in hopes of helping teams get started, Creatitive has listed down great tips on how to gain more followers! But before we jump into that, let’s first discuss the relationship between sports marketing and social media!
What is Sports Marketing & Media
Even during its early days, sports were never just a game—it was also, and still is, big business. And it still is! The four major leagues of the US generates approximately $23 billion in revenue over a normal year—not to mention that the retail of sporting goods is also producing billions yearly according to government numbers.
Ultimately, sports is, in several ways, also a business—and when there’s business, there must be effective solutions in increasing revenues. This is where social media comes in, it presents the sporting industry with new ways to keep their myriad of profit avenues, well and alive.
Upon taking a glance at social media platforms and the sporting industry, you’d probably think that these are two different things. But upon closer inspection, you’ll realize that they share one thing in common; bringing people together.
Besides being a big business, sports is also something that touches people’s lives in various ways. That’s why it should come as no surprise that communication technologies such as social media have enough power to create such a significant impact in the industry. All things considered, both parties bring people together, and frankly speaking, media has always been in the picture—except that now, it has taken a mobile form.
So when the internet and social networking platforms like Facebook, Twitter, and Instagram presented the sporting industry with unique approaches to marketing sports, they had to go with it!
Now, social networks are part of a multi-dimensional facet of sports; sports marketing and communication. The industry now uses mixed media platforms to maintain relationships between organizations, players, and of course, sports fans!
If you’ve only been on the field where all the games are being held—and not on the field where all the strategizing is being held— learning the ropes of sports marketing and media can be hard.
So, here are some great tips on how you can cultivate great fan engagement and improve your sports marketing media!
Develop a Solid Brand First
The first part of any social network and sports marketing strategy is to come up with a solid brand that represents your team. It’s important for you to remember that a successful team of athletes needs to stand on its own, even when the roster changes. The best place to start is by working with a dedicated expert to help you create an athlete branding and sports management plan.
A solid brand makes planning a sports marketing campaign much easier. Having a better understanding of what you stand for, the message you want to communicate, and the people you want to communicate with will give you a better idea of the marketing strategies that work for your target audience and your business model.
Implement a Content Writing And Marketing Strategy
Content writing involves creating fun content for profiles and blogs — but there’s more to it than dashing off a few posts. You’ll also need to build a usable and informative sports website.
Content writing with search engine optimization practices in place will help increase your website’s traffic and ranking. This makes it easier for people to find your information and stay up-to-date with your events. It’s an integral part of every sports marketing strategy and can help you dominate with the most popular athlete marketing trends.
Get on Social Media Marketing
If your team is not on any social platform, you’re missing out on hundreds or even thousands of potential fans and followers. Social platforms and sports marketing has cultivated a relationship with one another, nowadays it’s hard for marketers to think of them separately.
This helps cement your athlete branding plan by making your brand visible to more people. Do what you can to interact with your followers and create a reputation for being involved in your sports. Remember, your followers love to feel that their engagement with your posts is valued.
Be A Consistent Marketer
Above all, be consistent with your strategy. The more consistent you are, the more followers you’ll attract. Think of your strategy as a numbers game. When you put enough information and content out there online, you increase your chances of getting noticed.
Review Your Post’s Marketing Performance
Some platforms enable posts and website content to perform better than others. Use this to your advantage. Review your performance with a marketer at least once every quarter or anytime you notice something really taking off. When you review your performance regularly, you can better tailor future content to mimic the things that worked best in the past.
During that review, make a note of the things that tanked so you can avoid them in the future. If you’re partnering with a dedicated sports marketing company, their marketers will help you identify those techniques quickly.
Interact with Fans
We really can’t stress this enough—the more you interact with your fan base, the more personal your brand becomes. This makes it easier for them to support you even during those off-seasons when you just aren’t performing to the best of your ability.
Marketers suggest making interacting with your fans a priority across all platforms. Remember, fans and followers often bring in new followers. When they feel that they’re important to you, they’ll be more likely to recruit new engaged fans for you.
Share Engaging Content
It’s not enough to have content that gets people hitting the like button, you need to have content that engages them enough that they share it with other people! When end users share your content on other platforms like Facebook or Twitter, the engagement gives your account a boost, and the platform’s algorithm will help you reach more followers.
Some great examples of shareable high-quality content are infographics! Most of today’s Instagram users love sharing infographic posts on their Stories. By ensuring that most of your posts are easily shareable on different social networking platforms, you get to reach new audiences and potential followers!
Why An Engaged Following Matters
No matter the business model or brand, almost everyone knows how important the internet is today — especially a great following. But despite this, not many sports organizations are well-versed enough in social media management, digital sports marketing, or sports management alone to know that numbers alone are not enough.
While it may seem like gaining followers is an easy feat, having them engaged and involved is tricky. In today’s competitive market, your followers must be engaged and involved in real-time. When consumers are engaged, they are more likely to transact with a brand. Every transaction could lead to user-generated content.