28 Mar Sportswear Industry Trends for 2019 & Beyond
It should come as no surprise that sportswear is one of the most popular types of clothing on the market today. After all, it’s comfortable, people like representing brands they love, and it’s got a massive celebrity following. But if you’re developing your own line or working to sell products online and compete with other companies, you need to understand the trends in sportswear industry growth and success. Here are some of the most surprising sportswear industry trends to implement in your brand.
Athleisure clothing is quickly gaining traction as one of the preferred clothing types on the market. Why? Because younger buyers want to look active and youthful at all times. But what sets it apart from other clothing types is the flexibility it offers. With casual dress codes becoming the norm, many athleisure pieces turn into daily wear for consumers. And when it’s your brand, they’re promoting it every time they wear your products. The more you can get your stuff out there, the better off your brand will be.
Networking with Other Brands
As with all businesses, networking is key. And it’s rapidly developing into a dominant sportswear industry trend. Brands partner with sports teams or other product manufacturers to jointly release new athletic wear. This helps get your brand in front of a wider audience while also developing long-term connections and relationships with others in the industry. You might just gain a larger audience by following sportswear industry trends like this.
Riding the Green Wave
The most long-reaching trends in sportswear industry development relate to eco-friendly technology. And brands that make the pledge to ditch environmentally harmful materials or manufacturing processes seem to be attracting new and repeat business every quarter. This is because consumers are rapidly becoming more eco-conscious and actively look for brands that live up to their personal ideals. They’re not afraid to ditch a clothing line because they disagree with their practices.
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Staying on top of sportswear industry trends is just one part of a successful marketing strategy. Schedule a consultation with our team and see how an experienced pro can help you grow your brand and improve your reputation.