Athletic Brand Power Analysis – Tom Brady’s TB12 Tom Brady’s success as a powerful branded athlete is no secret. As the first and only American football player to win six Super Bowls, Brady has secured his position in sports history and is regarded by many to be one of the most legendary players of all…
Recently, we got the opportunity to sit down with Jajuan Harley, current NFL free agent and former safety for the Buffalo Bills. In addition to Jajuan’s impressive athletic career, his resume also highlights his entrepreneurial efforts and experience as the owner of Made2Enhance, a personal training business geared towards young athletes and fitness professionals. We…
While it may be true that the Internet and modern technology has changed the marketing industry, some things never changed. Word of mouth remains to be one of the most powerful traditional marketing strategies out there. A lot of things may have changed but the effect of endorsements remain true. And unlike other conventional tactics…
When you’re trying to grow your reputation, you need to do more than market your products or services. You need to connect with your customers. You need to turn your company into something that inspires your audience and makes them want to be associated with your brand. This is called lifestyle branding and it’s the…
For a majority of coaches, their young league deserves all the recognition and support they can get for the hard work their young athletes do. But despite this, some youth sports organizations will admit that getting the attention of their targeted audience and maintaining it can be pretty difficult. Admittedly, some coaches have a hard time…
No matter what type of business you own, in today’s day and age, having a website is essential. Whether you’re a small business owner, entrepreneur, or public figure, being able to reach your audience online is crucial to success. Having an online presence gives you access to vast numbers of consumers and leads, potentially resulting…
There are two big challenges that all gym owners have to face. The first is attracting new members and the second is retaining the members you have. Improving your retention rates is a problem that can easily be solved in-house by your sales team and gym staff. Give your members what they want, make sure…
Whether you’re an entrepreneur who’s just starting out or the owner of an already established business, there are basic steps that you need to take in order to be successful, one of which is having a site. Having a one built can make a huge difference for your business, and aid you in many aspects…
As a business owner, you should know that search engine positioning services are important for you and your business. Read to learn more. Search engine positioning is important because it affects how much traffic your site receives. The more people you have visiting your site; the better chances you have of selling your products or…