No matter what type of business you own, in today’s day and age, having a website is essential. Whether you’re a small business owner, entrepreneur, or public figure, being able to reach your audience online is crucial to success. Having an online presence gives you access to vast numbers of consumers and leads, potentially resulting in major sales for your business.
In fact, some studies estimate that by the year 2020, over 1.1 trillion dollars of B2B sales will be conducted online. When added to the number of B2C sales, this figure could easily triple. Simply put, if your business doesn’t have a website, you’re doing it wrong.
Fortunately, getting started with a website is easy enough. One of the first steps is calculating cost. On this matter, there lies some confusion, which we hope to clear up in this article.
In the last post, we began discussing the topic of typical website prices for 2018 and went over how to find a web design agency as well as specific costs for different features. In this second part, we’ll continue to shed light on this topic and go over the prices one can expect to pay for different types of sites.
Average Website Cost Based on Type
As far as the average cost of a website goes, this tends to vary based on type. There are several different types of websites, but they can, for the most part, be broken down into four different categories: basic, advanced, custom, and e-commerce. Generally, a basic site is the least expensive while a custom or e-commerce site is the most expensive as these require more time to create and maintain.
Average cost: Free – $8,500
Basic sites are great for small businesses and single individuals. As an entrepreneur or business that’s just starting out, you probably only need a site that has a few pages on your services and company and has basic functionality.
You can build a basic website on your own using tools like Wix or SquareSpace, but this can be a time consuming task, and a difficult one if you’re not familiar with these types of content management systems. The other option is to seek the assistance of a professional web design and development agency, who can help build and market your site and optimize it for search engine friendliness.
Average cost: $8,500 – 15,000 or $50,000 for custom
If you own a medium sized business, you’ll probably need a website that goes a bit beyond basic functionality. For this type of a business, an advanced website is an investment that can pay off.
With an advanced website, you can interact with your audience on social channels, add content through blogging, and even conduct e-commerce sales, so long as they’re basic. There is also typically the understanding that you’ll be making numerous ongoing changes and updates to your site on an ongoing basis. Additionally, these higher caliber sites also have advanced design elements that allow them to look and operate better.
For a more advanced website, you will need to work with a professional agency, and preferably one that knows a good deal about what they’re doing. For this reason, advanced websites do tend to cost more, but can be a good investment provided that the ROI is decent. Your agency should provide you with tracking and analytics to map this data.
Custom or E-Commerce Website
Average cost: $25,000-100,000+
Custom and e-commerce websites are the most advanced types of sites, and are therefore also the most expensive. These types of sites are generally required for large businesses or companies that conduct vast amounts of sales online.
Sites of this caliber include all the basic features as well as the various bells and whistles that a large company can benefit from such as social networking, content marketing, blogging, shopping cart software, and more. Many times, these sites are built from scratch and require vast amounts of time supplied by experienced web developers. They often take several months to plan and research and then a great deal more time to develop.
However, if you need to sell multiple products online, or need something with advanced capabilities, this is the type of site you’re going to need. In this case, it’s important to work with a company that’s both extremely knowledgeable and qualified, someone that you can trust to get the job done right.
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In summary, website prices for 2018 are something that vary greatly. The most important thing to keep in mind when shopping around is that a website is an investment. Developing a website costs both time and money. You can try to attempt the task yourself, which many people do in the beginning, or consult the assistance of a professional, whether it be a freelancer or a full service web design agency, which can be quicker and result in a better end product.
However, it’s important to consider what your expectations are, what functionalities you need, and what type of budget you have available. At Creatitive, all of our web design packages are custom formatted, allowing you to select the features you feel are best suited for your business needs.
Design a Website with Creatitive
If you would like to speak to someone about a website for your business, please do not hesitate to contact me. I would be more than happy to discuss website prices with you or go over a plan for getting started on a new site for your business.