Search Engine Positioning & Why Content is Important

28 Nov Search Engine Positioning & Why Content is Important

Search engine positioning is important because it affects how much traffic your site receives. The more people you have visiting your site; the better chances you have of selling your products or services. When conducting a search, most people tend to go no further than the first page of Google.  It’s very important that your brand is one of these 10 results.

In order to get your website to appear at the top of search results, you have to invest some time and effort into search engine positioning and search engine optimization for your site (or have a digital marketing company do it on your behalf).

First, let’s discuss in detail what search engine positioning actually is, and what the difference is with SEO.

What is search engine positioning?

Search engine positioning is the art of maximizing search engine rankings for individual web pages. If we talk about search engine positioning, we usually think about Google. We can also do search engine positioning on Yahoo or Bing.

Getting a good search position can be accomplished through SEO. This is the art of optimizing a website so it ranks as high as possible in Google (or other search engines).

This is getting increasingly important when attempting to improve competitive positioning among a younger demographic. This demographic tends to be more web-oriented, so the search engines and social media are particularly important for them.

What’s the difference with SEO?

There’s little difference when talking about search engine positioning and SEO, and both terms are usually used to explain the same thing. Search engine organization refers to optimizing for organic search results. Search engine positioning is more focused on positioning your brand to the best of your abilities in the search engines.

You will need SEO to do search engine positioning for the organic results or PPC to do it for the paid results. There are many moving parts to search engine positioning, but by far the most important component is content. If you want your site to rank well, you have to make sure that its content is interesting, useful, and relevant. And it has to be optimized for search engine visibility using keywords.

How Content Affects SEO

In order to understand how content affects SEO, it’s important to first have a basic understanding of how search engines work. Google and other search engines want to provide their users with the best information possible. This way their users have a good user experience.

If the first result on a search links to a site that is spammy or full of false information, the user will not have a good experience and may discontinue using that search engine. That’s why Google ranks sites that are authoritative, trustworthy, and useful higher than others.

What content you have on your site greatly affects whether people find it useful and trustworthy. Content should be original, accurate, and engaging. It should be a means of providing users with the information they are looking for or help them accomplish their goals, such as making a purchase or determining a location.

We can conclude that in 2019, content marketing is very important and it should be implemented for every SEO strategy.

SEO and Keywords

In addition to being well written, free of grammatical errors, and useful, content should also be easy for search engines to read. This is where keyword optimization comes into play. Keywords are words or phrases that people use when they type a search into Google.

Essentially, you want the phrases or words that people are searching for to appear on your site so that Google finds your site to be a good match. (However, this does not mean that keywords should be stuffed into the content. This SEO tactic is outdated and usually does more harm than good.)

(Read: Digital Marketing 101: What Is Search Engine Optimization?)

Why is Search Engine Positioning important?

Implementing a great search engine positioning strategy is fundamental for any online presence. Being the highest position on search engines requires both dedication and attention to details, which is why it is so important to opt for the services of a digital expert to aid you.

And if you are still not convinced about the importance of Creatitive’s search engine positioning services, here is why a great SEO strategy is necessary for any brand.

It boosts visibility.

Just take a moment to consider this: you manage to position your website for a specific keyword that comes with 500,000 hits per month. In addition, the first search result revealed on a search engine receives up to 20% of the clicks, which in turn leads to 100,000 organic visitors per month.

Thus, good positioning can redirect traffic to your website with no additional costs, only if SEO is done correctly.

It’s a long-term investment.

A correct SEO strategy represents a long-term investment. It is true that SEO positioning for a website comes with initial costs. However, if you manage to rank high on the first-page results on a search engine, you will receive an outstanding amount of high-quality traffic, without additional costs.

Let’s say that 1 in every 100 visitors end up completing a purchase on your website. Each customer adds a value of $100 to your business, which will lead to an income per month of $100,000. You can actually boost your overall monthly income a lot when ranking high for several important keywords.

It creates a trustworthy and reliable image of your brand.

Authority and relevance represent the two most important factors related to SEO. This signifies that when your website is positioned in the first search results, visitors will automatically think that your site provides the information they were seeking. Also, being highly ranked on a search query will suggest that other customers or visitors considered this particular website helpful.

Besides building trust, SEO can boost your impact on social media, too. This happens because links can be redistributed on social networks and make use of the content you used as part of your overall strategy.

A good strategy should be constantly modified. Google changes its algorithm frequently and trends & searches always change as well. This allows a business to analyse, measure and optimize continuously with the sole purpose of receiving the best result and correct any details within the strategy.

Conclusion

Rich content is very effective for search engine positioning. It’s important not to forget other factors like quality backlinks and an excellent mobile experience. Good content is just one of many factors that play an important role to rank in Google.

Remember, an effective and successful SEO campaign will affect your positioning in a positive way. Give our services at Creatitive a try and see how we can help your business.

Search Engine Positioning Services

Search Engine Positioning Services refers to a marketing strategy that highlights a brand in a specific niche. Moreover, it consists of a group of techniques that aspire to improve the position of a website in a search engine. Both optimization and positioning for the core search engines are necessary.  Any business that wants to better a brand`s popularity and visibility on the web should focus on this.

The best way to ensure that you have quality content is to hire an expert to do the job. At Creatitive, our agency is staffed with a team of copywriters and SEO experts. They are pros at creating content for businesses and entrepreneurs across all industries. Call us today or complete the contact form on our website to schedule a consultation.