Zachary Colman (00:06):Welcome to another episode of brand power analysis. Amobi Okugo (00:11):Yeah, thank you for having me. It’s been a pleasure to finally connect and I’m looking forward to our conversation. Zachary Colman (00:18):Yeah. And today we’re going to be doing something a little bit different. We’re going to be having a joint podcast,…
With the majority of your target audience and your fans shopping online it can be hard to grow your sports business website in the ways that are the most effective. It’s no surprise that companies are turning to specialists to see growth in their digital marketing platforms — especially when marketing sports websites. When an…
Undoubtedly, it is one of the simplest and feature-rich best content management systems which has definitely taken the web space by storm. WordPress came to us as just a mere blogging platform where we talk about the World Cup, Real Madrid, the LA Lakers, and other more sports teams. However, it has soon turned out to be the…
Athletes have a lot of influence in the world of sports. Fans love to see their favorite athletes perform on the field or court. Many of these athletes also have legions of fans that follow their every move on social media. It’s not unusual for an athlete to have thousands of fans that follow his…
If you are a business leader then you’ve heard of, “Content is king.” Your company’s success depends on your ability to create and maintain a robust online presence. And that includes social media, email marketing, video content, and website content. If you do not have a strong web presence, your business will fail. You need…
You could say that sports marketing in this digital age should be simple. So, you have a thrilling brand, a rabid fanbase, and a growing arsenal of social media platforms to connect the two. Sure, you can post content all day long, but how do you know that this is working out for you? How do you…
If your sports brand heavily relies on business operations and eCommerce transactions, then you understand how important sports website design and usability are. The popularity and convenience of building an online presence are undoubtedly here to stay and if you haven’t accepted that yet, it’s time to face the facts. You need to have a…
Undoubtedly, high fashion brands are often misunderstood by the general public. Luxury brands like Louis Vuitton and other fashion designer clothing lines are viewed as too luxurious for normal consumption, but things have certainly changed. Aside from about a hundred other things that have changed in the past decade, the rising demand for a healthier lifestyle led…
Athletes have always been part of American pop culture. It’s fair to say that athletes are heroes for most sports fans for playing the sports they love. Athletes play the role of iconic figures that cultivate communities of fans, build long-lasting family relationships, and inspire athletic-driven brands. However, there are strategies behind athletes’ successful careers…
“What is sports marketing?” It’s a question we get asked all the time. What is sports marketing about? It is bringing sponsors and athletes together to create long-term and profitable relationships. But though it might sound relatively simple on the surface, it’s far more complex than you might think and, at Creatitive, we do things…