Youth Sports Marketing: Tips for Getting Started

youth sports marketing

Youth Sports Marketing: Tips for Getting Started

Your youth league matters a lot to you. But if you’re like most coaches, getting the community interested in your team and its games can feel like a huge challenge. But without community support, funding is tough and keeping the team fully enrolled is a struggle. But with the right youth sports marketing strategy, you’ll be able to keep interest alive and well for years to come. Here are a few simple tips to help you get started.’

Think About What Makes Your Team Unique

All youth sports teams encourage kids to be active and play a sport they love. But the most successful teams have something that makes them stand out. This can be anything from more affordable pricing to a more diverse team. Take a look at the ways your team differs from others in the league and use it as part of your marketing strategy.

Work with Other Teams

It may seem counterintuitive, but working with other teams on your marketing strategy can be a great way to increase visibility. If you’re co-sponsoring an event or fundraiser, cross promote it with the other team. This will increase exposure across the community. Instead of marketing your team to people who actively support you’ll get to promote your team with an entirely new network. Thee more widespread your message is, the more people you’ll reach.

Set Up Social Media Accounts

Almost everyone has social media. It’s a great way to share images, post about events, and spread awareness of your team. And setting up social media accounts for your team is one of the best youth sports marketing ideas you can use. Start with Facebook and Instagram and encourage your players and their parents to post photos and share links to your events and upcoming games. If you have sponsors, you can mention them on social media or cross promote with their brands to increase visibility.

Keep Things Old School

Some of the best youth sports marketing ideas are the least technical. Flyers and posters still work. They just need to be eye-catching and attract attention. If you’re not comfortable designing your own marketing fliers, work with an experienced graphic designer. Then, post the fliers throughout the community. Ask restaurants to hang them in public areas. Speak with coffee shops and local grocery stores to see if they’ll let you advertise on community bulletin boards. And ask sponsors and team members to hang fliers at their businesses.


Need Help with the Technical Stuff?

It should come as no surprise that a website is an absolute must for any youth sports marketing strategy. But you don’t have to design it yourself. Contact us to see how a professional website can help your team.