02 May Lifestyle Branding: How to Create a Brand that Inspires Consumers
When you’re trying to grow your reputation, you need to do more than market your products or services. You need to connect with your customers. You need to turn your company into something that inspires your audience and makes them want to be associated with your brand. This is called lifestyle branding and it’s the fastest growing brand marketing method out there. Before we talk strategy, let’s first look at the basics.
What Is a Lifestyle Brand?
A lifestyle brand is the next step in product marketing. You’re not just selling a physical item—you’re selling the lifestyle behind it. For example, if you’re selling a new fitness tracker, you’re not just selling the tracker. You’re selling the active lifestyle clients want when they buy the product. Your marketing campaigns need to inspire the emotional connection between your brand and your customers.
Why It Matters
Lifestyle branding is a long-term strategy that focuses on connecting your customers to your brand as a whole. They’re not focused on a single product. This makes it easier to inspire them to buy other things and support your company long after they purchase your newest item.
How to Succeed
The key to success with lifestyle branding is to identify what your customers are looking for. You need to understand what drives them and what motivates their interest in your products in the first place. Once you do this, you can start tailoring your marketing efforts to appeal to that motivation.
Stop Focusing on the Products Alone
In sports marketing, it’s easy to get caught up in the products themselves. That’s what we’ve been told to do for decades. To sell your products, you need to get them in front of customers. The landscape is changing. Instead of focusing on the products, focus on your customers and the people they want to become by using your products.
Market that—the lifestyle—instead of highlighting your products. By all means, use them in your images, encourage sponsored athletes and social media influencers to use your products and mention them in their posts. But your focus should be on the lifestyle itself.
Book a Consultation
Whether you’re just starting to ask “what is a lifestyle brand?” or are ready to start working on a campaign, it’s always best to get help. Contact us to schedule a consultation and let our team help you convey your message. Lifestyle branding is tough, but with the right strategy, you’ll see success in no time.