18 Sep How Discovery Increases Your Website Conversion Rate (Part 2)
In the last post, we discussed how design plays an important part in affecting a website’s conversion rate. The purpose of this was to explain the importance of our Discovery process , a multi-part process that is dedicated to getting to know you and your business for the sake of creating a high performing site.
In this post, which is Part II of the same topic, we’ll talk a little bit more about the specific elements of design that contribute to conversion, as well as the additional factors that affect a website’s conversion rate and how Discovery addresses these concerns.
Design Factors that Affect Conversion Rate
There are many different factors of a website’s design that contribute to it’s conversion rate. However, explaining all of these would require huge amounts of time. So we’ve listed just a few to give you a good starting point and basic understanding of the role design plays in creating conversions:
Call to action: On a website, a call to action is an element, such as a button or link, that prompts a user to take a specific action. Where your call to actions are placed directly affect your website’s conversion rates.
Aesthetics: The font, logo, imagery, and colors on your website are all important aesthetic factors that attribute to site conversion because they directly affect a consumer’s emotional response and engagement.
Navigation: How quickly and easily users can navigate your site is important. If it requires too much effort for someone to get to where they want to be, they’re going to give up and look elsewhere.
Additional Factors that Affect Site Conversion
In addition to design, there are also many other additional factors that can affect a website’s conversion rate. Some of the main ones include content, site speed, SEO, and PPC.
Content: The content on your site needs to be engaging, relative, and useful for your audience in order to trigger the emotional response that leads to a conversion.
Site speed: Site loading slowly? You can kiss that lead goodbye. Ain’t nobody got time for that.
SEO: Your audience accesses your site through search engines. Without SEO, there’s little chance that anyone is going to find you on Google.
PPC: PPC is a great way to generate immediate conversions from a site, but there’s some finesse involved with this method. Your PPC ads need to be optimized in order to work and engaging if they’re going to be clicked on.
How Discovery Results in a Higher Website Conversion Rate
As you can see, there several elements that contribute to a website’s conversion rate. That’s why at Creatitive, we stress the importance of Discovery, because it allows us to address all these factors. By getting to know your company, your audience, and your competitors on an intimate level, we can create a better digital strategy for your business and increase your website’s sales conversions.
What Does Discovery Look Like?
Discovery is exactly what it sounds like; it’s a process of investigation. During Discovery, we analyze the performance of your existing site and get a feel for the competitive landscape to see what you’re up against. Then, we narrow down your target audience and find out what appeals and interests them so we can add the right elements to your website.
During Discovery you also get to see multiple options for design templates and wireframing. This is important because it allows you to truly understand the user experience. You get to see how the website looks and feels and gain an understanding for why someone would click on certain link or destination.
You also get to see our PPC competitor analysis tool. Completing an analysis allows us to get your site set up with a PPC campaign so it will start showing up on search engine listings right away, which gives it a better chance of producing conversions immediately after launching.
Also, with Discovery, we can avoid all the messy business of re-coding and going through multiple revisions. After the Discovery phase, we’ll know exactly what coding needs to take place, which is more cost-effective for you.
Find Out If You Qualify for Discovery
If you’re curious to know more about Discovery, or are interested in seeing if you would qualify, please do not hesitate to contact us. We would love to setup a time for a phone consultation so we can get to know you better and answer any questions you may have.