26 Mar 10 Ways A Strong SEO Campaign Can Benefit Your Athletic Career
You’ve most likely listened to a hundred times that Search Engine Optimization (SEO) is an essential electronic advertising tool, but even if you have a fundamental understanding of what it involves, you might still not have a strong grasp of this complicated and also complex animal.
SEO is made up of several different aspects, and knowing what they are and exactly how they function is essential to recognize why SEO is so vital. In other words, SEO is substantial since it makes your internet site a lot more visible, which implies even more website organic traffic and even more chances to transform leads into consumers.
Beyond that, it is likewise a useful tool for brand understanding, developing relationships with potential customers, as well as positioning yourself as a reliable and credible expert in your field. So without more ado, here’s everything you need to learn about SEO and also why it’s essential in today’s electronic globe.
Understanding its Relevance
Visibility and also Positions
Among one of the most essential functions of an SEO strategy is boosting your presence, which means making it much easier for prospects to find you when they look for something you have to offer. Presence is directly related to your position.
The greater you rank on an internet search engine result page (SERP), the more probable leads are to see you and click via your web pages. The even more efficient your SEO initiatives, the greater your position and the much better your exposure, which is specifically essential when you take into consideration that a quarter of web customers never click past the first SERP.
Web Organic Traffic from Keyword Research
Enhanced internet traffic is among the main objectives of the campaign, and you boost website organic traffic when you enhance visibility and also positions. Consider this for a moment: almost 33% of clicks most likely to the first ranking page, and also the initial 5 listings overcome 75% of all clicks.
If you desire a lot more leads to find your internet site with a search engine, then you need to create an SEO strategy for your marketing campaign that will certainly assist you to rate amongst the top-five placements, and preferably number one on your desired keyword research.
The concept of authority is relatively brand-new in an SEO campaign, but it’s ending up being increasingly crucial to internet search engines due to the fact that it’s becoming more vital to web users. Essentially, authority implies that your site is reliable, premium quality, pertinent, as well as has something to offer. The more authority your website has, the higher your ranking will certainly be, and the more leads will involve trusting your brand name.
Developing a Much Better SEO Strategy Visitor Experience
One more reason it’s critical to create an SEO strategy since at all times you put into generating excellent material and also maximizing your site with on-page SEO campaign enhances the usability of your website, as well as this, develops a seamless and also favorable client experience.
For example, when you take steps to make your website receptive, it will make it functional for all your mobile site visitors along with individuals who go to from a laptop or desktop computer. Likewise, by increasing your web page load rate, you’ll reduce your bounce rate and also urge site visitors to invest longer on your website. Nearly 50% of consumers anticipate a web page to load within two seconds, and the longer the lots of time, the higher the bounce price and also the reduced your conversions.
10 Ways A Strong SEO Campaign Can Benefit Your Athletic Career
The most successful professional athletes have a massive number of fans backing their every game. These people don’t just support them when they’re on a particular team—they support them through trades, injuries, and even into retirement.
For new professionals, reaching that level of greatness can be daunting at best — especially with today’s competitive market. Some people might argue that today’s technology has made things easier for relatively new athletes but some would argue otherwise.
The same technology they’re hoping would give them the competitive edge they need is the same technology that has aggravated the already competitive nature of the industry. Despite this, athletes shouldn’t be intimidated — because knowing the internet, still offers hidden gems that can help them like SEO campaigns!
Though SEO campaign management has become a staple digital marketing strategy, not everyone knows it well and those who do know it often don’t use it for their athlete’s websites. Experts themselves have a hard time cracking the right formula as search engines like Google analytics are constantly on their feet, updating their respective algorithms.
If you’re yet to launch your local SEO campaign, now’s the perfect time to do so! A solid SEO campaign can help you reach more people and find a solid fan base that will support you for years to come.
But before anything else, let’s first discuss what an SEO campaign is and why it matters most today.
SEO Campaign and Why They Matter
For most people on the internet, search engines like Google are the best way to find accurate information on different topics. Whether it be normal questions or solutions to complex problems, millions of users look up to search engines for answers.
For instance, if users look for information on ‘sports marketing’, 65% of them will pick one of the first five suggestions that appear on the search engine results pages or SERPS. Marketers saw the large pool of opportunity search engine ranking offers and thought they can leverage it by owning one of those positions.
As a result, experts came up with a process that increases the quality and quantity of website organic traffic called search engine optimization! Using a set of ranking factors, brands optimize their websites and their pages so it can achieve higher visibility on SERPs.
Not only is an SEO campaign great for increasing search volume for a page, but it can also improve user experience with technical SEO campaigns and strategies! And while it may be true that social media is the greatest way to increase brand awareness, SEO campaign remains to account for 83% of the traffic from search engines!
As mentioned earlier, users trust search engines the most — and they are likely to trust the websites and the pages they initially see on SERPs. Having a high search engine ranking would mean easy promotion for your remaining social media accounts.
And though the nature of the SEO campaign can be pretty radical, the process has proven itself to be effective regardless of the trends that come and go. Search engines will continue to reward great websites as the years go on.
10 Ways Effective Optimization Helps
Admittedly, learning and mastering SEO campaign takes time — hence the demand for experts who know their way around Google Analytics and keyword ranking created a niche for SEO agencies!
Athletes no longer have to worry about learning the complicated process of optimization and target keywords as marketing experts are here to help. But despite this, the often intimidating price of SEO campaigns intimidates smaller brands.
With this in mind, Creatitive has listed down 10 ways effective SEO strategies can help athletes!
- Helps You Keep Up with Other Athletes
Every athlete needs a good website that’s both easy for search engines to find and for your fans to use. Your website is always a priority with your sports SEO campaign and the more optimized it is, the better.
With the right, short or longtail keywords, on-page SEO strategy and tactics and website design, you’ll reach more people! Keep up with your competition by providing your fans with a website that’s in line with your entire brand. Think about how people perceive your brand and keep it in mind while updating your website.
- You Won’t Have to Pay for Ads
The main goal of SEO campaigns is to improve the quality and quantity of traffic on your website, organically. No need for you to save up a large amount of money on paid ads, optimization can increase your sales for you without breaking the bank!
Great content and effective optimization strategies can do this for you and more. And with a higher position on search results, people will feel more compelled to purchase your merchandise. Unbeknownst to many, about 70% to 80% of the end-users focus on organic results instead of ads.
While Google Ads still offer great visibility for websites and pages, SEO offers more lasting results for a cost-efficient tag price.
- You’ll Set Yourself Up for Future Success
Search engine optimization is one of those long-term digital marketing strategies that ensure steady growth as the years come.
This is why most athletes don’t hesitate on investing in SEO campaigns — they produce great results that last for a very long time! Though admittedly, results may come at a slow pace, athletes are ensured they are growing their following with or without paid campaigns.
- Your Merchandise Sales will Increase
For professional athletes, merchandise brings in a nice side income during the offseason, but it also provides you with free campaigns!
If your website features an online store for your merchandise, this serves as more of a reason as to why you should have an SEO campaign. It must be remembered that optimization does not start and end with great content and search rankings, stellar user experience also accounts for a website’s overall ranking!
- They Provide 24/7 Promotions
Ads, commercials, and internet advertisements only last for a few seconds. This means it’s hard to share your personality with countless people.
Search engine optimization services allow you to produce 24/7 promotions that leave your fans feeling like they watched yet another commercial! You’ll gain their trust with pages that have great content and reach people even when they’re just searching the internet.
- It Makes You Look More Professional
Without a user-friendly website that’s easy for search engines to find, you run the risk of being mistaken for an amateur. A solid SEO campaign that employs good on-page SEO strategies will help make your online presence look as professional as you feel when you’re in the middle of a game.
- You’ll Outpace Older and More Traditional Athlete Marketing Plans
Believe it or not, a lot of older or more established athletes are incredibly behind on their sports marketing plans and strategies. Use this as an opportunity. The right campaign can help you outpace those older marketing plans and eventually eclipse them altogether.
Devoting time to both on-page and off-page SEO is important, no matter where you are in your athletic career because it will help you rise to the top of Google search results.
- The Services Save You Time
SEO may be a long-term strategy, but once it’s set up, it continues to drive traffic to your website and increase sales on its own. This means you’ll spend less time worrying about updates or crafting the perfect ads to attract new fans and increase your reach.
Over the years, this means you’ll have more time to devote to the things you enjoy doing rather than focusing solely on your athlete marketing plan.
- Makes Fan Engagement Easy
People rely on their phones for more than they do their computers. Search engine optimization services make your website usable on mobile devices.
This means people can access your site and engage with your content on the go with ease. It shows that you’re up to with the latest technology and tells fans that you just get them.
- It’s Long-Lasting
Search management is well worth the investment. Though optimization tactics are almost constantly changing, once you find something that works for your website and your fanbase, it lasts.
You may still have to follow the trends, but results will continue to thrive even when ads expire. The end result is a campaign that attracts the types of fans you want.
A Comprehensive Guide to Optimization
For individuals that are not well-versed enough on digital marketing, the term search engine optimization alone can be intimidating. But basically, it is the way of improving your website’s search engine ranking!
Whenever you publish a page on your site, Google crawls your site to determine its importance and ranking. Whenever someone looks up your target keyword, Google will show the URL of your site if it’s a good match!
Typically, SEO goes through three main stages; technical SEO, on-page SEO, and off-page SEO.
Crawling usually happens during the technical stage of optimization alongside indexing. Search engine indexing is where the storing of information happens. After crawlers go through your site, the information they’ve gathered will be organized. And once it’s been indexed, it’ll be displayed as a result of the most relevant queries.
Websites usually only have to go through technical SEO one time. Afterwards, on-page optimization takes place!
This specific stage mainly focuses on the content of the websites such as target keywords like long tail keywords, images, and inbound links! They are factors that help crawlers understand the meaning and the context of its content. If done correctly, it has the ability to improve the credibility of your blog posts!
Additionally, it’s during this stage when content marketing usually comes in. Content marketing uses valuable content to drive profitable actions from customers. All the while on-page SEO uses certain factors to ensure people actually see this content.
Lastly, off-page SEO is where marketers use tools beyond websites to further improving their website. Take, for instance, link building or backlinking!
Backlinks help determine the position of a site. They act as a signal of trust and have the power to heavily affect your site’s ranking position. Google has a specific guideline on how websites get their links and any violation could result in penalties.
If you want to earn more links for the website, it’s best that you focus on creating great content! You can purchase links but this option is more costly and inefficient, especially when a new algorithm update comes!
The Hows of SEO
Target Keywords And How to Find Them
Another crucial step to the optimization of websites is keyword research. Despite it being considered the foundation of most optimization campaigns, some people take it for granted.
Aside from customer profiles, keyword research is one of the most effective ways brands can keep in touch with their audiences. Furthermore, it acts as the blueprint for your entire campaign!
It will determine the kind of content your website’s pages will have and will help you figure out the opportunities you can leverage in the future. Search queries can be become a great source for brand new ideas and can even help you develop your brand further to serve your consumers better!
Additionally, there are several tools you could use such as Google’s Keyword planner and more to create your own list. To make things easier, start with a simple list of 10 keywords you want to target. Make sure to check out the search volume, competition, and keyword difficulty of the search terms you want to use.
Just like everything else in marketing, great campaigns start with solid research — so don’t take shortcuts and do your due diligence!
Create Informative Content
If you’ve conducted your initial research around SEO, then you know how closely linked the strategy is to another widely-known tactic, content marketing. This is because search engines like Google need information and content to determine how relevant your website is to the keyword your targeting.
So going back to your initial 10 keywords, you can start outlining your content! Back when SEO was just a budding digital marketing strategy, short blog posts worked really well, but things have changed. The algorithm of Google is getting smarter and smarter with every update, so it’s not enough to just simply create content.
You need to develop informative pieces that your readers and the algorithm can enjoy. If you want to make things more engaging, especially for long-form content, you could include visual content in your post! Visual content is key to improving social media shares, which can easily increase your backlinks.
Other Tips You Need to Keep in Mind
Maybe you already have an existing SEO campaign, but it’s not doing that well — what do you do now? Here are some effective tips you could use to improve your organic traffic!
Improve User Experience
Besides the quality of content, Google also takes into account user experience when ranking sites. If a visitor finds your site hard to navigate and ends up going back to the SERPs to look for a new site, Google takes note of this.
So to lessen your bounce rate, improve your entire site’s user experience! Low-quality websites tend to rank lower and because Google’s constantly updating its algorithm, it’s getting better at determining which sites are the best.
Make sure that your site is mobile-friendly and navigatable. Users love staying in sites that easily take them where they need to be. Keep in mind that people can easily access your site regardless of where they are and what gadget you’re using. So it’s important that your site brings a great user experience consistently.
Target Long-tail Keywords
For those new to the SEO practice, it’s easy to fall victim to the habit of simply focusing on short keywords. Long-tail keywords are search terms that have three or more words. These search queries are much more specific than general keywords and often offer more chances of ranking!
To ensure that you’re targeting your chosen long-tail keywords, create long-form content within your website!
You Don’t Have to Do It Alone
When you’re just starting out, it’s easy to feel alone. Nothing could be further from the truth. In fact, hiring an experienced these services can easily help improve your online presence. If you’re looking for a company that can guide you through the process, reach out and schedule a consultation with our team.