26 Nov 5 Tips for Marketing Athletic Clothing Brands
The athletic clothing industry is one of the most rapidly growing divisions of the fashion industry. There are seemingly hundreds of athletic clothing brands out there, so how can you make sure yours stands out from the rest? After all, you’ve got a unique design and your products fill a niche that others just don’t. With the right marketing strategy, you’ll be able to reach the people you want and customers you didn’t even know were looking for your products. Here are a few simple tips to help you make the most of your athletic clothing brand’s marketing efforts.
1. Optimize Your Website
You know you need a website. How else will you show off and sell your products? But there’s more to creating a website than just choosing a domain name and posting your items up for sale. You need to make sure it’s optimized for both search engines and your target customers.
This means you need to choose keywords based on the things people are searching for. Head to your competitors within the athletic clothing industry and see what types of buzz words they’re using. Look at the types of content they’re creating on their site, and use it to guide your efforts. You can do this yourself or you can work with an experienced search engine optimization (SEO) company to streamline the process.
2. Create Engaging Content
The end goal is to get people to perceive your brand as valuable. To do this, you’ll need to develop a good fitness content marketing strategy to bring your customers to your website. When you’re first getting started, focus on creating engaging and actionable content that people can use.
The more engaging your content is, the more sharable it is. Write blogs, informative articles, and newsletters that are informative but approachable. The goal of these articles is to build a regular readership and encourage readers to share those posts with their friends and their network. Your SEO team can make sure these articles are optimized and easily found by search engines.
3. Make Use of Social Media
Social media has taken the world by storm. In fact, more people rely on social media for recommendations, news, and product reviews than almost any other source. The best thing you can do to grow your athletic clothing brands is to build a social media presence.
Social media in sports marketing gives you a way to promote the content produced with your fitness content marketing strategy. But it also gives your fans and your customers a place to interact with the brand and find out about new products before they reach your store.
Think of it as a way to create a personal experience for each one of your customers. When you interact with them, you show your customers that you value their support. And when customers feel valued, they’re more likely to spend money on your products.
4. Consider Influencers
A great way to build the reputation of your company within the crowded athletic clothing industry is to sponsor people who will use and appreciate your clothing. This means finding athletes and social media influencers who can promote your brand to their fans. Leverage your social media in your sports marketing strategy and connect with these people.
Give them access to your products and ask them to promote your products to their followers. This way, you’ll get your items and your brand out in front of more people than you could otherwise reach on your own.
5. Choose the Right Pricing
When most athletic clothing brands are first getting started, they want to make their products approachable. This means lowering the cost of their first line to make it more affordable and theoretically appeal to a broader user base. While it’s good in theory, it’s not good in practice.
The price you set establishes your worth and quality with your target market. When it’s too high, it may be perceived as high-quality, but you won’t get enough sales to be sustainable. When the price is too low, your brand will appear low-quality and generally not worth investing in.
Pick your price wisely. See which prices your competitors are listing similar items at and use those prices to guide your decision. Keep in mind that higher prices don’t necessarily mean fewer sales. You can always run promotions and discounts to make your brand more affordable or to reach more people at first. Once they see how great your products are, they’ll be willing to pay full-price for them in the future.
Set Your Athletic Clothing Brands Up for Success
Growing athletic clothing brands from a general idea to a successful product takes time and patience. With a solid marketing strategy in place, you’ll be able to take your brand to the next level in no time. If you need a little extra help, don’t hesitate to reach out and schedule a consultation.