02 Jul Workout Clothing Brands Making Big Wins
When it comes to the pinnacle of success in the sporting goods industry, few niches can top the success workout clothing brands see month after month. With changing fashion and an increase in demand for functional yet trendy athleisure wear, clothing brands have no choice but to try to keep up. While most see continued sales, some brands are blowing the competition out of the water. Here are a few of the top movers and shakers to keep an eye on.
Adidas has been around for decades, but they’re still making huge wins in the industry. They sponsor new and successful athletes, appeal to the non-professional consumer, and offer a range of clothing options for almost every body type and sense of style. They’re timeless and their storytelling ability on social media helps them reach a broader audience than ever before.
Fabletics is a women’s-only clothing line that focuses on providing quality and stylish outfits at an affordable price. Founded by actress Kate Hudson, the brand has seen a major increase in popularity over the last few years. Why? Because their changing styles, low prices, and stellar customer service help set them apart from larger competitors like Nike and Reebok.
Squats Fitness Apparel
Squats is a relatively new company, but they’re making a huge impact on the social media scene. In fact, it’s their primary means of advertising their products. They connect with their followers in a personal way: they use their customers to model their products. This helps consumers get a better idea of the brand’s values and shows how their clothes fit different body types, not just the standard already-fit model.
Muscle Club produces high-quality clothing, accessories, and works to sponsor up-and-coming athletes. And while their clothing is incredibly functional and well-designed, it’s their customer service that sets them apart from the rest. They respond promptly to all customer questions and do everything they can to make sure they’re happy with each purchase. This makes them one of the top consumer-driven workout clothing brands on the market.
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The most successful workout clothing brands provide a balance of style and value for money. But the brands that earn the most long-term support from their customers focus on customer satisfaction every time. Make this part of your marketing strategy and let our experts help you convey your message to your clients. Contact us today for more information.