If you’re an entrepreneur or athlete, you’re probably well aware of the importance of digital marketing. Having a website is important, but, in today’s world, the simple act of creating a website is, frankly, just not not enough. A website is most powerful and effective when combined with other marketing strategies. Among the most common and effective of these are pay per click, seo optimization, and content marketing.
In this post, we’ll answer some frequently asked questions about each strategy. It’s our hope that by the end of this article, you’ll be able to understand the basics of how each strategy works and how you can use them to market your business online and increase traffic to your website.
5 Frequently Asked Questions About PPC, SEO & Content Marketing
PPC, SEO, and content marketing are powerful strategies when executed correctly, so it’s important to know about them. Below I’ve listed some of the most common questions I receive and also outlined general answers to each.
Q: What is content?
A: In the context of digital marketing, “content” is a broad term used primarily in reference to online media and publications. The word “content” can be mean everything from online videos and graphics to blog posts and information on your company’s website. Content can displayed on both owned channels (like a website) and rented channels like social media (twitter, facebook, instagram, etc).
Q: What is a content marketing plan?
A: A content marketing plan is a strategy for getting your content in front of your targeted audience. Targeted audiences can vary but generally they are a group or demographic of individuals who have the ability to give you what you need. For most businesses, their targeted audience is the people who are mostly likely to buy their products or services.
Content marketing plans integrate various methods to promote and distribute content. These can include, but are not limited to, email marketing, social media marketing, crowdfunding platforms, blogging, etc. In order for a content marketing plan to be successful, it must be data driven.
Q: What does SEO optimization mean and why should I invest in it?
A: SEO is an acronym that stands for Search Engine Optimization. It’s basically a way of increasing traffic to your website by getting it to appear higher on the list of Google search results. The goal of any SEO campaign is that when a consumer searches for a product or service your business offers online, your website pops up first on the list.
Having a website that’s not search engine optimized is like riding a bike with a front tire that’s only half inflated. The back tire may be working just fine (ie, offline referrals, print ads, social media, etc) and you’ll probably be able to get to where you’re going, but the work is going to be much harder. Optimizing your website can help people find it much more easily. There are many SEO tactics, and we won’t get into them here, but we do encourage you to learn more about the subject, especially if you already own a website. If you have questions about SEO, you can always give me a call and I’ll be happy to discuss the topic further with you.
Q: How does pay per click advertising work?
A: When you search for a term online, Google will display both organic and paid links. Paid links, or ads, appear at the top before organic results. Businesses can pay google to make sure their results appear first. Every time someone clicks on your ad, or link, you get charged a certain amount.
Pay per click advertising cost varies for every campaign. Average costs typically run between $1 to $2 but can be as expensive as $50 or more. The ultimate goal for a pay per click campaign is to generate a high volume of link clicks while keeping costs reasonable based on your conversion rates and profit margins. The secret to this is tracking data, researching your competition, optimizing your content, creating compelling ads, and knowing what search terms, or keywords, to invest in.
Q: How do I determine the right marketing strategy for my website/business?
A: This is a complicated topic, but an important one. Marketing is all about testing, experimentation, and metrics. What may work for one business might not work for another. The most important thing is to determine your audience. From there you’ll be able to figure out what strategies you might want to try first.
However, as a bit of advice, I think that it’s best to use multiple strategies. The most successful marketing campaigns I’ve seen use various methods simultaneously to attract as much traffic as possible to produce conversions. For more advice on this topic, you can check out my blog SEO, PPC and Content Marketing: What Is Better for Your Company to Drive Traffic?
Schedule a Phone Consultation
If you think you’re ready to take your marketing to the next level, with either a new website, ppc, seo, or content marketing, I’d be more than happy to assist you. You can contact me anytime during business hours via phone or email. We’ll schedule a consultation and from there begin the discovery process. I hope this article has helped you and look forward to hearing from you soon!