04 Feb The Importance of Marketing Strategies for Sports Websites
With the majority of your target market shopping online it can be hard to grow your sports business website in the ways that are the most effective. It’s no surprise that companies are turning to specialists to see growth in their digital marketing platforms.
When an SMB is able to implement great internet tactics, they can see some real changes. If you aren’t sure what to make of that here are five benefits to having marketing strategies for sports business.
1. Lower your upkeep
In many ways, it can be hard for smaller companies to compete with the larger ones in marketing campaigns. When you make the change to marketing on a digital platform you can expose your brand and business to more people for less money.
Traditional marketing schemes come with varying hidden costs, especially when taking into account the changes in postage fees.
The only cost of online marketing is time. It does take time to optimize a search engine to grow your social media engagement and pinpoint your marketing strategy with specific content.
But in the end, all of those will pay off and in the meantime, you can opt for a pay-per-click tactic or potentially even advertising on social media for quicker results. Especially for marketing strategies for sports teams.
When you focus on building your SEO you are making a big change that will last forever. While the internet is constantly changing and you should be updating regularly for the best results, anything you’ve done in the past is not going to be wiped clean. Focusing on SEO for a while will benefit you more than you can even realize.
2. Measurable results
When you want to know if your sports marketing efforts are working it’s easy to look at your sales but as those can fluctuate it’s also helpful to look at the web analytics. You can take the guesswork out of figuring out whether your tactics are working and then adjust what you are doing with your marketing campaign.
Before you even begin a new billion-dollars digital campaign, however, you should get a handle on where you are at statistically as a baseline. Then you can really watch to see if the growth you were hoping for occurs. Driving new traffic to your website is never a bad thing, but you need to know how many sports fans were visiting prior so you can see how beneficial it truly is.
By tracking your social media marketing stats you can see which of your posts were popular with your target audience in which posts turned into conversion. Taking that insight you can repeat similar posts to increase your social media conversion rate.
Don’t waste your time and money on techniques that aren’t working for your business. You can effectively allocate your resources to posts and other digital options that are working. Find your target audience and meet them where they are on the internet
When you take the guesswork out and focus on the analytics you can see what’s working, what’s not, and how to do better in the future. These are hard things to track with television commercials and other print media. One of the best benefits of having an effective sports marketing strategy is this real-time tracking and results.
3. Branding and image
When you create engaging content for Facebook about popular sports trends and sports teams, you need to understand it should be different than your content for Instagram. You will find different audiences on each marketing platform but your company’s biggest fans will follow you on both. You don’t want to alienate anyone by showing the same thing over and over and besides Facebook and Instagram work differently.
However, you want to keep everything in your sports brand consistent. If you jump around too much with your message, customers could get confused or ignore you completely. When there’s a Facebook post that pairs well with an Instagram story consumers are more likely to click through giving you a higher conversion rate and potential for more sales.
With a consistent story throughout all your digital channels, all avenues will complement each other and will focus on the keywords that are associated with your business. When you can narrow in on specific keywords you will be more likely to optimize web searches.
The digital world is all connected, your Twitter account benefits your ranking on Google. Unique strategies for using social media in sports marketing rely on your content marketing and branding.
Getting a consistent message through your strong email marketing automation platform as well as social media can really benefit your results and drive your company to further success.
The more you grow, the more your digital marketing should grow along with it.
4. Following the trend
So you think all of your customers are using Facebook? Well, Facebook is incredibly popular to share content but it’s not the only social media platform and you could be missing out on if you don’t expand. Social media is a great way to grow your business but it isn’t the only digital marketing technique out there.
Seeking out your demographic is going to look different for each individual brand and company. There is more to targeting customers than just having an Instagram account. By following the trends, wherever they lead, you can be certain your company is using the online world to its full marketing potential.
Spotting the trends in digital marketing can be simple. (Especially if you are working with an experienced agency.) Staying ahead of the trends allows your business to become a digital leader and not a follower, drumming up more customers who are interested in your brand and easily share their love with others.
The major benefit of tracking the latest trends is that they are most often started by consumers and not big brands. Digital marketing gives you a level playing field with the big names who will all be scrambling to adjust their tactics online as well so stay up to date with the trends and don’t be afraid to become an early adopter of new platforms and techniques as they are created.
5. Going where the people are
Obviously, as a sports business website, it is a basic marketing strategy for a sports team to go where the people are. Where? The internet. In fact, most people don’t even leave home without it.
Don’t miss out on clicks and hits by not optimizing your site for mobile devices!
If your landing page doesn’t look great on a smartphone’s browser, even the best, the most viral Instagram post won’t entice consumers to ultimately purchase from you because they won’t be able to reach you from their phone. Digital marketing is more than just emails and ads placed on websites. Those are great tools as long as they aren’t the only ones you are utilizing every day.
You can find a balance between targeted advertising on social media platforms and your own posts. Work together with an influencer to have them promote your business and see if that works for you. There is certainly some trial and error in a successful digital marketing strategy but you can build your brand awareness daily and that can lead to big results.
There are so many benefits to having a strategic sports marketing campaign, including targeting demographics at a much lower price point than traditional marketing. Figuring out your online presence is the best way to give your customers access to your business, there is untapped potential out there for you.
While it is always helpful to create a specific strategy prior to launching any new digital campaign, if you are struggling to come up with marketing strategies for sports apparel, Creatitive can help you grow your business and take advantage of all the benefits strategic digital marketing can bring.