A new year means it’s time to start reevaluating your marketing strategy, but where should you get inspiration? Why, the experts, of course! And few are more successful at keeping their brand relevant and trending than Adidas. The sportswear giant sets a great example for how any small business can grow their reputation. Here are a few takeaways from the 2018 Adidas marketing strategy you can implement for your company.
Make the Shift to Digital
Digital marketing is key in growing any brand. But that means shifting your focus away from print media and physical ads. You need to turn to the internet and social media. Without these channels, your reach is limited at best. So focus on building that website, create social media channels, and take the time to update them. Once you do, go over your performance every month and see where you can improve. Be proactive.
Reach Out to Influencers
Part of the Adidas marketing strategy is focusing on building their network. This means reaching out to athletes and social media influencers to partner with them on brand promotions. Athletes and celebrities alike attract large followings and their fans are excited to try the things they promote. Use this to your advantage and reach out to people for sponsored promotions.
Boost Your Speed But Deliver Consistently
Adidas showed off their new high-tech 3D printing side of their manufacturing process. Why? Because it shows customers that they’re dedicated to producing products quickly without sacrificing quality. You can implement this in your marketing strategy by showing dedication to improving your production methods. And never sacrifice quality for the sake of speed.
Interact with Customers
Perhaps the most important of the Adidas marketing strategy is being willing to interact with customers online. They use their social media channels to answer questions, share their supporters’ photos, and keep them updated on new products. Do the same for your business. Use your social media accounts as a way to check in with your customers and get feedback on your brand.
Set up a Strategy Call
Setting up your own digital marketing strategy can be tough, but you don’t have to go it alone. Schedule a free consultation today.