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Marketing for Gym Businesses: Strategies and Advice

how to market a gym business

Marketing for Gym Businesses: Strategies and Advice

As a gym owner, you know that the hunt for new members is always a challenge. With new gyms opening each day, keeping your facility relevant and attracting new clients requires innovative marketing strategies for gyms.

 If you’re wondering how to do fitness and gym marketing successfully, you’re not alone, but it’s easier than you think. All it takes is a bit of creativity. Here are a few ideas to take the mystery out of how to market your gym business.

Offer Value for Free

Digital marketing is the driving force these days. You’ll want to develop a solid gym website and give customers access to an easy-to-find resource for your gym. But every gym has a website, so how do you make yours stand out? 

Start by offering valuable content to prospective members for free. Post free meal plans and introductory workouts in your blog. This shows potential members that you’re there to help them and not just looking to increase enrollment.

Get Savvy with Social Media

Social media sites like Facebook, Twitter, and even Instagram are a great way to interact with current and prospective clients. Update these accounts at least several times each week. When someone asks a question in the comments, take the time to respond. 

The key to taking the mystery out of how to market your gym business is to remember it’s about people. Think of everyone interacting with you online as a possible new member and see the human on the other side of the screen.

Embrace the Slimdown Challenge

Looking to take the stress out of figuring out how to do gym marketing? Hosting a slimdown challenge a few times a year is a great way to increase membership. Offer an intensive three, six, or eight week program that’s different from other training programs on the schedule. 

Members must commit to a membership for the duration of the program. Once it’s over, you may lose a few members, but the majority will be so happy with the results, they sign up as a regular gym members.

Celebrate your gym’s anniversary with flash deals

Use your website to celebrate your business anniversary. Offer exclusive coupons to the first ten/twenty non-members that visit your site and request a consultation. You can provide customers with all sorts of deals, including 1-month training free of charge, 1-time free entry to a specific training routine or discounts for personal training sessions. 

The purpose here is to create a unique offer that will attract new members to your gym. Besides, it might be a great idea to host online a live-stream in which you present the trainers.

Use Foursquare or Facebook in your advantage

If you are looking for ideas on how to market a gym business, here is the best marketing strategy for gyms. Encourage your existing members to check-in on social platforms while at your gym. Offer them a one-week free pass for this. 

Or attract new members via Foursquare or Facebook with specially designed ads for mobile. Offer the same one-week free pass if they click on that specific ad and submit their information.

Use Google Review for your advantage

Google reviews are essential for creating first impressions, but at the same time, it helps to get your business rank higher when it comes to local SEO. Thus, it seems logical to encourage your customers to leave reviews for your business on Google. 

You can attract them by offering a free monthly pass or a 2-week trial at your gym if they prove they’ve written reviews.It’s definitely a great idea to set up a google my business page and optimize your site for the search engines as well.

Use Corporate Wellness to your advantage

Today, corporations concentrate on offering to their staff a lot of benefits. And one of those benefits is a gym subscription. You can set up a landing page specially designed for corporations. Here potential clients can sign up to access more information about the gym and corporate packages

Also, you can market your gym business with the aid of discounted rated specially designed for corporate gym memberships.

Set up charity competitions

Another great way to market a gym is to hold charity competitions. Reveal online your involvement in local charities and encourage your clients to participate. Advertise how you will donate a small percentage of each fee or gym subscription. 

Also, the competition might have as a prize a free membership to your gym or something similar. In this way, people will feel prone to participate and even make donations for a local good cause.

Use the refer a friend discount

The online marketing strategies are endless. There is always something new or creative that you can do to promote your small business. So, having a refer a friend promotion can turn out to be beneficial, too. Offer a discount or a free class to all those that bring a friend to your gym.


Work with the Experts at Creatitive

If these ideas still leave you wondering about marketing strategies for gyms, don’t worry. We’re here to help. Schedule a consultation with our team and let us help you take your business to new heights.

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