3 Inspiring Personal Branding Examples in Sports

personal branding examples

3 Inspiring Personal Branding Examples in Sports

As an athlete, your reputation is almost always tied to your team. You’re considered an important player, fans know your name, but ultimately, they associate you with the team. You’re a part of the team’s brand and the only way to stand out and set yourself up for long-term success as a professional athlete is to focus on building your personal brand. There are many great personal branding examples across the sports world that athletes can look at and emulate.

Personal branding has staying power. It helps you build a fanbase that follows you no matter what team you’re playing on or where you go in your career. Here are a few personal branding examples you can use to gain inspiration:

Dwayne “The Rock” Johnson

Sure, he might be better known for his movies nowadays, but The Rock got his start as a wrestler. Wrestlers always have their own stage personalities, and he used his to his advantage, building a personal brand that slowly segued into rolls in action movies. Now his personal brand is completely separate from his past as a wrestler, but this is more proof of his success. Remember, the best examples of personal branding show that athletes are capable of more than just the sports they play.

LeBron James

LeBron is known for his prowess on the basketball court, but his fame is no longer relegated to the team he plays on. In fact, even non-basketball fans know and recognize his name. He’s successfully built a brand on his own strengths rather than riding off of team recognition. He’s used his personal brand to help promote charities and causes he’s passionate about. As one of the top personal branding examples, LeBron’s success shows that athletes can use a solid branding strategy to support their community and bring happiness to others.

Serena Williams

Tennis may have been what catapulted Serena to fame, but her recognition now goes far beyond her career. She’s known for her involvement in fashion, actively promotes her own line of clothes, and uses fashion as a way to make a statement on and off the court. She made her personality work for her and has built a reputation that will let her career expand beyond sports for years after she retires.


Develop Your Personal Brand

These examples of personal branding are just the tip of the iceberg. And they work because the athletes actively strive to promote themselves as separate from their teams. If you’re tired of trying to emulate these personal branding examples on your own, drop us a line and see how we can help.