How to Secure a Sports Sponsorship: Advice for Athletes & Sports Teams

sports sponsorship

How to Secure a Sports Sponsorship: Advice for Athletes & Sports Teams

For athletes and sports teams alike, getting a sports sponsorship is a huge accomplishment. It means someone is willing to invest in your future. Whether you’re looking for money or product donations, there are sponsorships out there. But finding the right sponsorship? That can be a real challenge. We’ve got your back. Here’s what you need to do to get sponsored and start growing your reputation.

Think About the Type of Sponsorship You Want

Many sponsorships give players and teams money or pay for a portion of your travel, training, and operational costs. But that’s not the only type of sponsorship out there. Start thinking about the type of sponsorship you want. Are you looking for free or discounted clothes, shoes, and gear or do you want someone to cover entry fees or transportation? This will help you narrow down the sponsors you want to approach. Remember, sponsors like athletes and teams that can promote their business in return. Make sure you’re actively promoting yourself or your team before looking for sponsors

Find Out Who to Talk To

In order to get a sports sponsorship, you’ll need to talk to the company. And reaching out to their general customer service division is a great place to start. But you’ll still have to dig a little deeper. Check their website for information. Look for contact information for their marketing and PR departments. If you can’t find it online, reach out to their customer service team. If you’re approaching a small local business for help, go directly to the manager and business owner. They’re the ones who will make the decisions and they’re the ones you need to present your case to.

Reach Out

The hardest part of getting a sports sponsorship is reaching out to potential sponsors. Marketing yourself or your team is tough. But the sooner you start, the sooner you’ll get the sponsorship you’re looking for. Explain to the prospective sponsor why you’re the best choice. Share your passion for their brand and explain what their sponsorship will help you do. But be polite, be brief, and be respectful.


Sponsorship Begins with Marketing

The bigger following you have on social media, the more sponsors you’ll attract. Start growing your reputation today. Contact us to schedule a free consultation.