How to Use Local Lead Generation to Grow Your Small Business

local lead generation

How to Use Local Lead Generation to Grow Your Small Business

No one likes making cold calls. But how else do you get new clients? Unless you have people constantly contacting you for your services, growing your company requires a lot of work. Believe it or not, there’s an easier way to find potential customers than making dozens of calls each day. It’s called local lead generation, but there’s a right and a wrong way to use it. Here’s what you need to know.

Advertise Correctly

Social media and digital ads are among the most effective ways to reach new clients. Write your ads and explain how your services can help prospective customers. Choose a photo that’s engaging, eye-catching, and guaranteed to encourage people to click your ad. If you’re not sure where to start, a marketing firm specializing in the local lead generation business can help you create an ad campaign that converts.

Give Customers a Way to Reach You

Now that you’ve got your ads written, you’ll need a place to direct those ads to. For most businesses, this means a landing page or form where prospective customers can sign up for your newsletter or request additional information about your services. Think of these pages as an addition to your business’s website. Customers can request information, sign up for your mailing list, and follow a link back to your homepage all from the same spot.

Follow Up

After creating the ad campaign and local lead generation form, you’ll need to follow up with those customers. This can feel a lot like cold calling, but think of it this way: instead of contacting people who may or may not be interested in working with you, you’ll be contacting people who expressed an interest in your services. The local lead generation business relies on creating at very least warm leads where people are actively searching for companies like yours.

Get Help From the Pros

Local lead generation doesn’t have to be a source of confusion, but if you’re trying to do it on your own, it can quickly turn into one. Contact our experienced team and see how we can help you improve your leads, grow your business, and increase your profits quickly