09 Mar Powerful Benefits of Blogging on your Website: Content Marketing
Let’s talk about the major benefits of blogging. No matter what type of industry you’re involved in, having a website for your business is extremely important. However, if you really want a site that performs and brings in leads, it’s important to pay attention to its content and structure.
There are five essential pages that every website should have. These include a home page, services page, about page, a contact page, and a blog. Now, you may be wondering, what are the benefits of blogging and why should I create a blog?
In general, a blog is another tool that can help increase traffic to your website as well as its conversion rate. Let’s take a further look at how a blog accomplishes this.
Benefits of Content For Marketing Businesses
In the beginning stages of owning a website, many business owners feel like a blog is a waste of their time. They’re busy and they can’t imagine that writing 300 words on their products will do their business any good. However, they are gravely mistaken.
They are asking themselves, ‘’should I start a blog?’’ The answer is YES! A blog is an incredibly powerful tool for a business owner to have, and an essential part of every website. Here are some of the main advantages and benefits of blogging:
Increases site search visibility
If you want people to be able to find your website, you have to make sure that it is search engine optimized. A blog is a great way to add keyword density to your website and boost its search visibility so that you rank better on Google’s search engine results.
Read more how blogging can improve your SEO.
Builds a relationship with customers
Today, consumers are spending a larger amount of time researching a product before making a purchase. Adding a blog to your website can give you a way to provide consumers with the information they’re searching for. Additionally, it can also give you a way to interact with consumers and build a relationship by responding to comments or incorporating your blog into your email marketing campaign.
Establishes brand credibility
Blogging about your industry makes you look knowledgeable and trustworthy. When consumers feel that your business is more credible, they’re more likely to invest in your products or services. Creating a strong brand is very important for every business.
Besides, blogging on your website establishes your business as an industry leader. In time, it will become the go-to place for informative and relevant content, making it another significant benefit of having a blog on your website.
Offers value for your online readers
One of the essential benefits of business blogging is that it provides the possibility to give value to readers. Sharing blog content that will help them in solving problems, or merely offering tips on how to make something better, drives traffic from a lot of website visitors.
Moreover, all this time invested in blogging will transmit that you value greatly your potential customers, which in turn will boost your trustworthiness. Writing skills and effective content marketing are 2 skills that are necessary to grow a blog and offer the most value to your readers.
And to follow the idea above, another benefit of having a blog on your website is that it ultimately generates leads. Having the chance to read a blog related to your business will make those online visitors more prone to converting into customers. Also, a blog creates the opportunity of sharing the content, which also can attract new customers.
A great way to build a newsletter database
A newsletter marketing campaign is the one that gained a lot of popularity during the past years. But one of the challenges of this tactic is the difficulty of convincing people to subscribe. Hence, blogging on your website can make it more appealing for users to join your community.
With the help of qualitative content, you can keep your customer database up to date in regards to your products or services. Keep in mind that it is always best to focus on value, rather than focusing on convincing people to buy from you. The newsletter should be informative and shed light on the benefits or advantages your business can offer.
Another benefit of blogging is that it creates backlinks, which in the end, aid in increasing authority and ranking in the search engines. Mainly, when sites link to your information, it looks like an excellent recommendation to Google.
So, backlinks act like suggestions and help boost your website’s credibility. A blog is a great way to make your site appear favorable to any search engine algorithm and receive extra inbound links.
Get Started on Your Business’ Website
Want to learn more about the benefits of having a blog for your business? Let’s talk strategy! Give us a call or complete the form on our contact page to schedule your free consultation!