12 Mar Baseball Marketing: Social Media Strategies that Knock It Out of the Park
Sports marketing is distinctly different from marketing a business. You’re not just focusing on increasing sales. You’re communicating with fans, spreading awareness about games and events, and promoting your players. And the most successful baseball marketing strategies understand this and use social media to the fullest extent possible. Here are a few strategies that are guaranteed to knock your team’s marketing out of the park, whether you’re promoting little leaguers or professional athletes.
Leverage Your Sponsors
Every team has sponsors even in the community. Baseball marketing strategies use these sponsors to gain visibility for their teams. Promote your players and your sponsors products together and link the campaigns by tagging the sponsor’s social media accounts. This helps both your team and your sponsors. And the more business you drum up for them, the happier they will be partnering with you in the future.
Share Behind the Scenes
There’s more to every baseball team than just playing the game. Instead of sharing photos and videos of the big day, let your fans and supporters get a peek behind the scenes. Share pictures of practices and warmups. Show your players as the people they are and let your fans get to know them a bit outside of the uniform. Major league teams do this all the time and the response is an outpouring of fan support and interaction.
Make Use of Branded Hashtags
Hashtags have the power to spread your message across multiple social media platforms. Major league teams use this to their advantage. They create branded hashtags and encourage fans to tag their photos at games, with merch, or while celebrating victories all with that same hashtag. This creates a sense of online community between fans and the team.
Baseball marketing doesn’t just mean promoting the team—it means sharing the experience of the game with people who weren’t able to be there. Major league teams share highlights from the game on their social media pages. These highlights, in turn, get shared with fans across the country and the world. This boosts fan engagement significantly.
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