01 Dec SEO for Gyms: Why Your Business Needs It Badly
Search engine optimization (SEO) is one of the most misunderstood and misinterpreted terms in the world of marketing. SEO’s unfair characterization as a kind of alchemy over the past decade has caused many otherwise savvy business people to devalue its importance as part of a good, solid marketing plan for small, mid-sized, and even large businesses. Many continue to ask why SEO is important for businesses.
This is extremely unfortunate because SEO for gyms is a very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other digital marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.
Let’s discuss each of these in turn.
SEO is Good for Business Visibility and Branding
When people search for your products and service pages, you obviously want to appear as high in the search engine rankings as possible, but the reasons for this are more than just because you want them to click through to your gym and fitness website. In fact, there is a certain amount of value in simply appearing in search results for terms directly related to your business.
For instance, most searchers don’t just simply search once, click on some websites, and be done with it. Instead, they search, click on some websites, edit their search terms, search again, click on some websites, further hone their search terms, search again, and so on.
So what does this mean for your business online? It means that if you can continually show in all these search results that you are gaining more and more mindshare with each potential customer.
Chances are very good that they will eventually click through to your website, and since you continually displayed in all their search results, they will trust you that much more. Which brings us to the next reason why SEO is important for your business.
SEO Provides Your Business Credibility
Searchers make mental notes of the rankings for the terms they enter into Google and other search engines. They may not consciously realize it, but they do. And in the minds of consumers, your ranking is a vote of confidence: “Google says this small business is relevant, so that must be the case.”
This may sound a bit far-fetched, but let’s look at it like this: back in the golden age of the business listings and yellow pages, if you were looking for a plumber, did you feel more confident in calling the guy on the seventh page of the listings, or did you, like most people, start from the first page and work your way through? Your customers may not realize it, but high search rankings make you more credible in their eyes.
SEO Brings Your Business Traffic
Sure, by itself, traffic is not going to make you any money. But would you rather set up your gym on a backstreet of your city or state? All those people walking around in Times Square day and night by themselves aren’t going to make you any money, but chances are that quite a few of them will eventually become your customers.
Just like Times Square, you still have to make your best effort to sell to your customers once they are on your website, but it’s better to do fitness center business on a crowded street corner than it is to set up shop on a deserted island.
What’s better is that SEO is usually a good deal more affordable than store leases in Times Square. More importantly, the potential members coming to your site are almost all qualified leads – they were searching for local businesses like your gym when they found you, so they already have a need or interest in your products or services. Which brings me to the next point.
SEO Has One of the Best ROI in Advertising
SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising — the same can be said for almost all types of internet marketing. The reason for this is because SEO strategy is an inbound marketing strategy; that is, it allows you to market to people when they are looking for the products and services your business provides.
You aren’t interrupting their favorite TV show, or taking up space on a page where they are reading a news article. Your business is showing up when they are looking for businesses like yours. You don’t have to convince them they need your product or service; you just have to convince them that you are the right business to purchase from. In other words, with SEO, half the battle is won before it even starts.
SEO Gives You Unmatched Insight Into Your Customers
As aforementioned, SEO generates valuable traffic. Google Analytics tracks this traffic. Google Analytics is an amazing tool. The data and metrics are valuable because they give you insight into your customers: how they search, how they browse, the language they use, the technology they use, the region they live in, the days they are most active, the times of day they are most active, you name it.
This is extremely valuable because it can help you make more informed decisions regarding your gym business and its strategies, both online and offline.
A Multi-Layered Approach for Better Results
If you’ve just created a new website for your gym business, it is unlikely to show up in the top search results positions without putting in the effort. So, if ranking well on Google is essential to increase credibility and drive leads to your business, what should you do to get there? The key lays in optimizing your website for search engines.
As a business, you care about leveraging the practice of SEO to get relevant traffic, inquiries, and sales. At the end of the day, you aim to increase revenue and profit.
Why Should You Care About SEO?
People search for services, products, and things they need online. So when you get traffic on your website from such keyword research, this is specific, high-intent traffic. And that translates into having commercial intent – the willingness to buy what you are offering. As a result, you are expanding your capture net and your sales.
If you are looking for SEO services you can count on, visit our website, and let Creatitive experts help you with your business needs today.