Digital Marketing 101: What Is Search Engine Optimization?

Digital Marketing 101: What Is Search Engine Optimization?

In today’s world, having a website is essential for any type of business. A website is the most effective way to reach the largest amount of people. It’s also important for establishing credibility and branding. Even if you work primarily based off of referrals, having a website is still important because it gives your clients a way to familiarize themselves with your business. Also, in today’s world, where so much of our social interactions and lives are reliant on the web, a business without a website is an immediate red flag in the eyes of a consumer.

While having a website is great, it’s almost equally as important to be able to be found online. If someone goes to search your website, and it’s nowhere to be found on the search listings, then your site isn’t performing nearly to its full potential and you could be missing out on a huge volume of revenue. Through the process of search engine optimization, you can make sure your website is easily visible to the search engines and will appear on Google listings when people search for your business name, products, or services.

What Is Search Engine Optimization (SEO)?

So what is search engine optimization and how does it work? Search engine optimization is the act of optimizing, or improving, a website to make it more visible to the search engines (Google, Yahoo, Bing, etc.) Search engines use algorithms to appeal to their users and find them the best results on the web. This is important because this is the main way that people generally access a site. Additionally, few people rarely click past the first three pages of Google. By optimizing your site in a way that allows it to be easily seen by the search engines, you can improve your Google rankings and increase traffic to your site.

Basic Search Engine Optimization Techniques

Now that you understand the concept of SEO, it’s time to learn the basics of how seo marketing works. It’s important to understand that SEO strategies are a widely debated topic. Companies spend massive amounts of money trying to figure out the best way to optimize a website.

However, there are some general fundamentals that most people agree upon when it comes to SEO. When optimizing your site for search engine friendliness, it’s important to take the following steps:

  1. Create high quality, original content for your site. Having interesting, original, and relevant content is important for improving your search engine visibility and can also help improve your conversion rates.
  2. Make sure your site loads quickly and properly. Site loading speed is one of the most important factors for determine search engine rankings.
  3. Create links between your site and high authority sites. Links are important for establishing that your site is trustworthy and that other people find it useful. You should be linking to high authority sites and, when possible, linking back from social profiles and other sites to your website.
  4. Create a positive user experience. Your site should be easy to use and navigate. It should also look appeal and engage the attention of your audience. Focus on site structure, layout, and navigation to provide a positive user experience.

By focusing on these SEO basics, you can improve your search engine rankings and increase the amount of visitations to your site.

Get Started with a SEO Campaign

SEO can be complicated. If you’re not sure where to start with optimizing your website, we can help. Give us a call or send us an email to get assistance with SEO strategies or implementing a SEO campaign for your website.


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