The Healthcare Industry is Changing
So Should Your Marketing
Nowadays, people search for new healthcare providers online. Your online presence is your first and only opportunity to make a good impression on potential patients.
According to the Pew Internet & American Life Project, 80% or about 93 million Americans internet users reported having looked online for health-related information within the past year. In fact, turning to the internet to research health topic is one of the most popular online activities. Tapping into physical therapy and chiropractic marketing can connect you with millions of prospective customers – how are you using these to your advantage?
Now that the majority of patients are active online, and also looking for solutions to their health problems, many healthcare professionals and organizations have stepped up their digital healthcare marketing efforts.
WITHOUT THE RIGHT MARKETING, YOUR PATIENTS WON’T SEE OR CONNECT WITH YOUR PRACTICE.
Healthcare marketing allows patients to see what your practice has to offer–from personalized healthcare to high-quality services and medical expertise.
Do you feel like you’re invisible to new patients? Symptoms of mediocre marketing include….
- Low patient numbers. You have a website and a social media page, but no new site traffic online or new patients in the office.
- Misinformed patients. Potential new patients contact you without understanding basic information about your practice or the services you offer.
- Lack of online presence. 77% of patients search online before booking an appointment. Your practice doesn’t show up within the first pages of local search results, making it hard for new patients to find you.
- Audience disconnect. Your online brand doesn’t match the spirit of your practice, whether because of poor web design, lackluster content, or both.
Creatitive offers small business SEO services that are just the prescription for mediocre marketing. Whether your practice requires physical therapy marketing, chiropractic marketing, or marketing for another medical discipline, we tailor our strategies to meet your needs.
Reap the Benefits of Health Marketing
YOU CAN REAP SIGNIFICANT BENEFITS FROM LEVERAGING DIGITAL HEALTHCARE MARKETING INCLUDING:
Reach your target audience. In the past, marketers used TV, radio, and print to build awareness. But using traditional marketing to champion your brand is like casting nets wide. With the arrival search engine optimization, search engine marketing, social media marketing, and other digital marketing techniques, healthcare professionals and organizations can identify their precise target market and reach out to them effectively.
Deliver personalized messages. Tools and technology that can identify your target market and pertinent information about them are now available. These tools let you in on your target market’s demographic, personal, social, and behavioral information, and with this data, you can craft a tailored message that captures and engages them. Compared with generic communication, personalized messaging works better in attracting and retaining patients.
Measure your campaigns’ performance. The problem with traditional marketing is, there’s no way of finding out exactly how many people you have reached. With digital marketing, you can track and measure everything. With guesswork taken out of the equation, it’s easy to identify which health marketing techniques work and which don’t. This lets you put money into effective methods, so you don’t waste any marketing penny.