2. Organic Results
Organic traffic costs nothing to the engine to appear. These organic results will appear below the paid results.
If you want the best positions in the search engine (ideally top of the first page), it is necessary to take advantage of the best organic SEO services. To do this, you need content that is authoritative, relevant and that provides value to the reader. Creatitive uses some of the best content creators to achieve this. SEO analysis is very challenging, so using an agency with experience is recommended.