{"id":81317,"date":"2023-12-22T10:00:00","date_gmt":"2023-12-22T17:00:00","guid":{"rendered":"https:\/\/creatitive.com\/?p=81317"},"modified":"2024-03-19T14:58:50","modified_gmt":"2024-03-19T21:58:50","slug":"definition-of-brand-strategy","status":"publish","type":"post","link":"https:\/\/creatitive.com\/definition-of-brand-strategy\/","title":{"rendered":"Definition of Brand Strategy – Explained in Detail"},"content":{"rendered":"\n

A branding strategy<\/a> is a long-term plan to achieve a series of long-term goals that ultimately result in consumers’ identification and preference of your brand. A successful branding strategy encompasses the company’s mission, its promises to its customers, and how these are communicated.<\/p>\n\n\n\n

New Customers associate more with the brand, helping drive purchasing decisions. A successful brand strategy should be well-formulated and executed at all business functions to achieve improved financial performance, competitive advantage, and customer experience.<\/p>\n\n\n