{"id":70459,"date":"2022-07-19T12:00:32","date_gmt":"2022-07-19T12:00:32","guid":{"rendered":"https:\/\/creatitive.com\/?p=68584"},"modified":"2022-10-03T19:23:53","modified_gmt":"2022-10-03T19:23:53","slug":"website-development-services","status":"publish","type":"post","link":"https:\/\/creatitive.com\/website-development-services\/","title":{"rendered":"Website Development Services for Your Business"},"content":{"rendered":"\n<p><span style=\"font-weight: 400;\">Website solutions should be client-focused, consumer-centric, and deliver tangible results. The digital landscape is ever-changing, which is why it\u2019s essential to evolve and elevate your consumer population to enhance the user interface (UI) and user experience (UX) and see a significant return on investment (ROI).<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Regarding website development, it\u2019s a catch-all term used to describe the work, from coding to configuration, that goes into building a website. Given the rapidly increasing number of online users globally, <\/span><a href=\"https:\/\/financesonline.com\/number-of-internet-users\/\"><span style=\"font-weight: 400;\">4.66B in 2021<\/span><\/a><span style=\"font-weight: 400;\">, for brands to reach optimal levels of success, they must expand to an online storefront.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But what types of development services are there? What types of websites exist? And how can you stand out from the other <\/span><a href=\"https:\/\/www.websiterating.com\/research\/internet-statistics-facts\/\"><span style=\"font-weight: 400;\">1.9B websites<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss website development services and which one is right for your business.<\/span><\/p>\n\n\n\n<h2><b>Website Development 101<\/b><\/h2>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/\"><span style=\"font-weight: 400;\">Website development<\/span><\/a><span style=\"font-weight: 400;\"> is a term used to describe the work that goes into building a website. This includes everything from markup and coding to scripting, network configuration, and CMS development. You might even factor in web design, digital marketing, website copywriting services, mobile app development, search management, etc.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">After all, your brand\u2019s website is not only the tool that creates a competitive edge, leaves a lasting first impression, and results in lead generation and conversion.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">From a professional standpoint, website development often consists of<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">back-end development,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/creatitive.com\/how-graphic-design-portfolio-examples\/\" target=\"_blank\" rel=\"noopener\">graphic design<\/a>,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">content marketing,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">eCommerce solutions,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">search engine optimization,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">paid search management,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">marketing services,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">website design services,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"digital marketing strategy\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a>,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">integration of a content management system,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">professional website design services,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">website development projects,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">web development services,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">software development, and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">quality assurance.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Each of these plays an essential role, but before we get ahead of ourselves, let\u2019s first answer the question, what is a website?<\/span><\/p>\n\n\n\n<h3><b>What is a Website?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Put simply, websites are large files stored on servers, which are computers that host websites. These servers connect to an extensive network known as the Internet. Internet browsers are computer programs that load websites via your Internet connection, such as Google Chrome or Safari, while the computers used to access these websites are known as \u201cclients.\u201d<\/span><\/p>\n\n\n\n<h3><b>What is Hosting?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Put simply, web hosting is the service of providing online space for the storage of web pages. Web hosting companies run the servers on which websites are hosted. Each server has an IP address, the same as each computer has an IP address. It\u2019s not practical to host a website on your personal computer, however, as it would require 24\/7 access.<\/span><\/p>\n\n\n\n<h3><b>What is HTML, PHP &amp; CSS?<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">HyperText Markup Language (<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=qz0aGYrrlhU\"><span style=\"font-weight: 400;\">HTML<\/span><\/a><span style=\"font-weight: 400;\">) came into existence in the 1990s. HTML is considered to be the foundation of all modern-day websites. It represents the bare minimum of what\u2019s needed to create a website. It is the first language aspiring software engineers learn and is quite simple to pick up. That said, while creating a website with only HTML is entirely possible, it wouldn\u2019t look aesthetically pleasing. That\u2019s because HTML doesn\u2019t have many stylistic possibilities. The text would all be simple, plain, and there would be significant whitespace. To make HTML more aesthetically pleasing, you use a second programming language called CSS.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Cascading Style Sheets (<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=1PnVor36_40\"><span style=\"font-weight: 400;\">CSS<\/span><\/a><span style=\"font-weight: 400;\">) was also developed in the late 1990s. CSS adds design elements like typography, colors, and layouts to websites to improve the overall \u201clook\u201d and feel of a brand\u2019s website. CSS is what adds the pizzaz to the pizza\u2014or website. CSS allows software engineers to transform a brand\u2019s website to match its aesthetic and is compatible with all browsers. It\u2019s a little more challenging than HTML, but the next step in the natural progression of learning to program.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To tie these two together in a simple statement: Languages like CSS enhance and modify the basic site structure built by HTML.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Finally, Hypertext Preprocessor (<\/span><a href=\"https:\/\/www.youtube.com\/watch?v=OK_JCtrrv-c\"><span style=\"font-weight: 400;\">PHP<\/span><\/a><span style=\"font-weight: 400;\">) is used to develop dynamic and interactive websites. It can be embedded into HTML, making adding functionality to web pages easier without needing to call external files for data. It further enhances user flow, <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"user experience\" data-wpil-keyword-link=\"linked\">user experience<\/a>, and the website&#8217;s overall functionality. While it isn\u2019t absolutely necessary to learn PHP, it helps. That said, there are dozens of coding languages available to learn. It all depends on the type of software developer you want to work with or become and the type of website you want to build.<\/span><\/p>\n\n\n\n<h2><b>Types of Websites<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">There are many <a href=\"\/website-design-and-development-services\/\">different types of websites<\/a>. Just take a moment to consider the sites you interact with on a daily basis. Odds are it\u2019s more than just a few, maybe even a dozen or more depending on your profession and personal interests. From lead gen sites to eCommerce, membership, portfolio, social media, and more, there are many different types of websites to consider. Let\u2019s explore the big three when it comes to businesses.<\/span><\/p>\n\n\n\n<h3><b>Lead Gen Sites<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A lead generation website helps site visitors while gathering information about them for your company. It\u2019s more than just a digital brochure; it\u2019s an experience that educates and nurtures prospects. Picture it as a one-stop-shop to learn all the most important information about your brand and <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> a consumer should care. Your lead gen site should include contact information and an opportunity for users to understand more about the product or service you offer and <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> problems you solve.<\/span><\/p>\n\n\n\n<h3><b>eCommerce<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An <\/span><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/website-development\/\"><span style=\"font-weight: 400;\">eCommerce<\/span><\/a><span style=\"font-weight: 400;\"> website is another term for an online store. Running an eCommerce business allows your brand to make sales online. It is essential to note that selling to consumers online is vastly different than selling to them in person. They don\u2019t have the chance to preview your products, feel them, see the true colors and quality, and instead must rely on your eCommerce website design to show off the details and the value of every item you sell.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is tricky and you don\u2019t often get a second chance. That\u2019s why eCommerce development is its own branch of software development. It requires a better understanding of your target market, and consumers in general, to gain prospective customers and convert them into paying customers.<\/span><\/p>\n\n\n\n<h3><b>Membership Portals<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/website-development\/\"><span style=\"font-weight: 400;\">membership<\/span><\/a><span style=\"font-weight: 400;\"> website is a gated website that includes members-only content. Nonprofits, clubs, associations use them, and even businesses to \u201cgate\u201d content only members can access to provide additional value. Remember Club Penguin from the early 2000\u2019s? That was a membership website, and a complex gaming website, too. Membership portals are simple externally, but internally have many advanced security features that require special attention and development.<\/span><\/p>\n\n\n\n<h2><b>Types of Development Services<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">In relation to the many different types of websites, there are many <a href=\"\/web-design-agency\/\">different types of development services<\/a>. From custom development to eCommerce, let\u2019s dive into the big four in further detail.<\/span><\/p>\n\n\n\n<h3><b>Custom Development<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Custom web development is a customized website solution for your brand, business objective, product, or services. It enables you to have a unique website. During custom development, website developers must consider many components such as whether or not the site is user-friendly, can result in organic traffic, generate potential clients, resulting in digital transformation, be accessed from both a desktop computer and mobile devices, and what search engines will see, and more. They must understand the digital marketing goals, target audience, and what will work well for your unique website visitors.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">If you want to give your consumers a completely authentic experience, custom development is the way to go. It\u2019s essential to note that this will come with a hefty price tag as compared to going the WordPress development or WordPress website route, but for many brands, it\u2019s worth it as it results in a better web interface and user flow.<\/span><\/p>\n\n\n\n<h3><b>eCommerce<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">An eCommerce web development service refers to the process of creating and designing an eCommerce website. This is where consumers can purchase your brand&#8217;s products online. Because eCommerce websites are so popular with consumers, developing an eCommerce website can help you generate more conversions and revenue for your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Other web solutions that are essential to consider when designing an eCommerce website are web apps, online stores, the content management system, broad and niche web solutions, what the business online looks like, any upcoming web design projects, marketing services, the target audiences, and search engines. Web developers specializing in eCommerce must understand the consumer and how to create a simple experience for shopping. This is essential to land leads and conversions, in addition to returning customers.<\/span><\/p>\n\n\n\n<h3><b>Maintenance<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Maintenance in regards to development services refers to managing the design, coding, testing, and ongoing improvements and debugging of software. It is an ongoing task for web developers, web development services, website developers, web design companies, and software development teams.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal of maintenance is to ensure the web design and development makes sense, is user-friendly, and provides custom solutions to problems. After all, at the end of the day, companies hire individuals to solve problems. Maintenance is required for every single website, regardless of whether or not it\u2019s custom or not. As a brand, maintenance ensures your site is up to tippy top shape and fully functional for your customers.<\/span><\/p>\n\n\n\n<h3><b>Supplementary<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Supplementary development services include creating a custom blog and content and enhancing the user flow, user interface (UI), and user experience (UX). Let\u2019s dive into each one of these a little further. It will help you understand <\/span><i><span style=\"font-weight: 400;\">why<\/span><\/i><span style=\"font-weight: 400;\"> your brand should care and the value it provides to your consumer.<\/span><\/p>\n\n\n\n<h4><b>Custom Content &amp; Blog<\/b><\/h4>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\"><span style=\"font-weight: 400;\">Custom content<\/span><\/a><span style=\"font-weight: 400;\"> on a website, including a blog, landing page, or otherwise, is typically the responsibility of a digital marketer or content marketer. A blog is an excellent way to incorporate additional content, <\/span><a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\"><span style=\"font-weight: 400;\">enhance SEO<\/span><\/a><span style=\"font-weight: 400;\">, and compete on Google search rankings. It is also an excellent way to inform your consumers about your product or service and paint yourself as a thought-leader in the marketplace.<\/span><\/p>\n\n\n\n<h4><b>User Interface (UI) &amp; User Experience (UX)<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">As explained in a previous blog, UX design is also referred to as \u201cuser experience design.\u201d UI design refers to \u201cuser interface design.\u201d Both of these components are critical to creating a stellar website experience. But despite their professional relationship, the roles are quite different, referring to aspects of the product development process and the design discipline.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In a nutshell,<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UX design is essential to improve interactions between a brand and a consumer,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it\u2019s a non-digital practice used by digital industries, and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it\u2019s not about visuals; instead, it focuses on the overall feel of the experience.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">On the other hand,<\/span><\/p>\n\n\n\n<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">UI design is a purely digital practice,<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it considers all interactive features\u2014including buttons, icons, logos, spacing, whitespace, typography, and color schemes, and<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">it ensures the design is consistent, coherent, and aesthetically pleasing to the user.<\/span><\/li><\/ul>\n\n\n\n<p><span style=\"font-weight: 400;\">Website solutions should be client-focused, consumer-centric, and deliver tangible results. The digital landscape is ever-changing, which is why it\u2019s essential to evolve and elevate your consumer population to enhance the user interface (UI) and user experience (UX) and see a significant return on investment (ROI).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website solutions should be client-focused, consumer-centric, and deliver tangible results. The digital landscape is ever-changing, which is why it\u2019s essential to evolve and elevate your consumer population to enhance the user interface (UI) and user experience (UX) and see a significant return on investment (ROI). Regarding website development, it\u2019s a catch-all term used to describe&#8230;<\/p>\n","protected":false},"author":2,"featured_media":72047,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,171,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Website Development Services for Your Business<\/title>\n<meta name=\"description\" content=\"Let\u2019s discuss website 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