{"id":66520,"date":"2022-03-28T12:00:27","date_gmt":"2022-03-28T19:00:27","guid":{"rendered":"https:\/\/creatitive.com\/?p=66520"},"modified":"2022-07-01T00:29:01","modified_gmt":"2022-07-01T00:29:01","slug":"co-branding-partnerships","status":"publish","type":"post","link":"https:\/\/creatitive.com\/co-branding-partnerships\/","title":{"rendered":"6 Examples of Successful Co-Branding Partnerships\u2014And Why they Work in Sports Marketing"},"content":{"rendered":"\n

Brand loyalty drives our everyday consumer purchase decisions from our preferred brand of shoes to our toothpaste and even our mobile phone. When considering specific products within these brands and their associated sports marketing campaigns, there\u2019s a good chance many of these are a result of successful co-branding partnerships.<\/span><\/p>\n\n\n\n

Co-branding happens when two or more companies jointly promote their brands, services, and products through cross-marketing efforts. This can include anything from social media posts, advertisements, and commercials to events and appearances by high-profile athletes and celebrities, such as Cristiano Ronaldo.<\/span><\/p>\n\n\n\n

This success also applies to sports marketing. Nike and Jordan, McDonald\u2019s and the NBA, Gatorade and Michael Jordan, Pepsi and LeBron James, Mastercard and the PGA Tour, Under Armour and Stephen Curry\u2014each brand boasts a large, loyal fan base and also benefits from the other\u2019s large, loyal fan base.<\/span><\/p>\n\n\n\n

These branding campaigns can create immense value for all partners involved when successful. Let\u2019s examine six examples of successful co-branding partnerships and why they create successful<\/span> sports branding campaigns<\/span><\/a> with millions of fans and awareness around the world.<\/span><\/p>\n\n\n\n

Nike and Jordan<\/b><\/h2>\n\n\n\n

Again, co-branding partnerships in athletics involve two or more businesses entering a strategic alliance to combine market strength and increase brand exposure via business technology, online ad campaigns, live streaming fun sporting events, and more. Both brands combine their identities to create sports marketing campaigns<\/a> with unique logos, color schemes, and other identifiers in co-branding partnerships. Co-branding partnerships generate an abundance of benefits when they leverage the value of a new product or service for their respective sports fans and customer bases.<\/span><\/p>\n\n\n\n

Nike and Jordan are excellent examples of successful co-branding in the sports industry. Not only did they create one of the most iconic co-branding partnerships in sports history, but the collaboration of these<\/span> lifestyle brands<\/span><\/a> has lasted for over three decades!<\/span><\/p>\n\n\n\n

The massive success of these successful co-branding partnerships comes from the fact that they are a perfect match in their consumers, demographics, and target market. In this case, both sports brands<\/a> appeal to individuals interested in the sports industry, encourage fans to interact on social channels, and feature creative marketing campaigns.<\/span><\/p>\n\n\n\n

Jordan is a household name brand in the sports world with loyal fans who love athletic apparel, shoes, and sports team gear\u2014exactly what Nike provides. And Nike is a world-renowned sportswear company<\/a> and sports brand with the resources and marketing expertise to take Jordan to new heights with an excellent marketing strategy.<\/span><\/p>\n\n\n\n

McDonald\u2019s and the NBA<\/b><\/h2>\n\n\n\n

McDonald\u2019s and the NBA are another great co-branding example. The fast-food chain has been a proud sponsor of the NBA for over 25 years, dating back to when Michael Jordan was still playing! The fast-food chain has been a partner of the NBA for more than four decades and is currently the league\u2019s longest-running corporate sponsor. As part of their sponsorship, McDonald\u2019s has exclusive marketing rights in 23 countries and territories worldwide.<\/span><\/p>\n\n\n\n

McDonald\u2019s has used successful branding strategies like co-branded commercials, promotions, and campaigns to promote their products in the context of the NBA. This is a perfect example of successful sports marketing because it reaches out to an audience who loves ball and burgers! And the NBA has significantly benefited from this partnership, with millions in annual revenue.McDonald\u2019s and the NBA have created some memorable co-branded sports marketing campaigns. Among those are:<\/span><\/p>\n\n\n\n