{"id":23267,"date":"2021-02-23T10:24:12","date_gmt":"2021-02-23T17:24:12","guid":{"rendered":"https:\/\/creatitive.com\/?p=23267"},"modified":"2023-01-25T00:35:14","modified_gmt":"2023-01-25T00:35:14","slug":"what-is-brand-discovery-developing-your-own-brand-identity","status":"publish","type":"post","link":"https:\/\/creatitive.com\/what-is-brand-discovery-developing-your-own-brand-identity\/","title":{"rendered":"What is Brand Discovery: Developing Your Own Brand Identity"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg\" alt=\"what is brand discovery\" class=\"wp-image-23268 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg\" alt=\"what is brand discovery\" class=\"wp-image-23268\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/2-21-what-is-brand-discovery-deevloping-your-own-brand-identity-1.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>When building a home, it\u2019s important to work with a licensed contractor who has the skills and knowledge to design the project to your exact specifications. You may need to hire an outside contractor if you do not have the time or skills to do the job yourself. It\u2019s always best to have a legal consultant review the legal agreement before work begins.<\/p>\n\n\n\n<p>The same goes for the process of creating a new business. It is a time-consuming one, but the result is worth the effort. You will need to put in a great deal of time and effort to create a strong <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/services\/brand-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"branding strategy\" data-wpil-keyword-link=\"linked\">branding strategy<\/a> in order for your venture to prosper.<\/p>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Brand\">A strong brand is<\/a>&nbsp;built on a solid foundation of strong information. When you know more about your industry, you will be in a position to make informed decisions about your company and its branding \u2014 and one great way of doing this is through brand discovery!<\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/Q5prXzll868\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2><b>What is brand discovery and why is it important?<\/b><\/h2>\n\n\n\n<h4><b>Brand discovery is a multifaceted process that can take many forms, from complete brand discovery to the discovery of a single campaign.<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-startup-stock-photos-212286-300x200.jpg\" alt=\"brand strategy \" class=\"wp-image-23321 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-startup-stock-photos-212286-300x200.jpg\" alt=\"brand strategy \" class=\"wp-image-23321\"\/><\/noscript><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/creatitive.com\/services\/brand-strategy\/brand-discovery\/\">Brand discovery is a<\/a> method used by companies to discover the very best brand strategy for their venture. The more insights you have about your market, the more likely it is that you will be in a position to develop a winning brand. If you want to grow your business, you need to understand what your top competitors are doing in your industry and have a clear idea of the visual <a href=\"https:\/\/creatitive.com\/creating-brand-identity\/\" target=\"_blank\" rel=\"noopener\">identity your brand<\/a> can have.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">A strong branding foundation is essential for any successful venture. If you do not have a strong foundation, your brand won&#8217;t be able to stand on its own two feet. You need to do a lot of research before you begin to build your brand.<\/span><\/p>\n\n\n\n<h2><b>Why is conducting research important?<\/b><\/h2>\n\n\n\n<h4><b>Data is a powerful tool when it comes to making informed business decisions.<\/b><\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignleft\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-christina-morillo-1181537-300x200.jpg\" alt=\"brand strategy \" class=\"wp-image-23320 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-christina-morillo-1181537-300x200.jpg\" alt=\"brand strategy \" class=\"wp-image-23320\"\/><\/noscript><\/figure><\/div>\n\n\n<p><span style=\"font-weight: 400;\">You need to understand what your competition is doing to make the right decisions for your venture. Your company is guaranteed to grow and thrive if make the most out of all the insights you&#8217;ve gathered. If you&#8217;re willing to put in the time and effort to collect and analyze data, you can build a successful company.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">When you&#8217;re starting a new brand, it&#8217;s essential to develop <a href=\"https:\/\/creatitive.com\/3-benefits-of-working-with-a-branding-firm-for-sports-teams\/\">a solid branding strategy<\/a>. If you don&#8217;t have a plan, you won&#8217;t be in a position to create a profitable business. It&#8217;s important to look at the trends in your industry, as well as the latest trends in your industry, to make sure that your business is growing.<\/span><\/p>\n\n\n\n<blockquote><p><span style=\"font-weight: 400;\">Get it right from the start so that you don&#8217;t make costly blunders down the road. You need to understand your market, your competition, and your company&#8217;s strengths and weaknesses.<\/span><\/p><\/blockquote>\n\n\n\n<h3><b>Know Your Market<\/b><\/h3>\n\n\n\n<h4><b>One of the very best ways to grow your business is to make sure that all of your customers are completely satisfied with their experience with your business.<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You have to make sure that you are focusing all of your energy and attention on getting the very best customer service possible. If you do not pay attention to your customers, they will go to your competition.<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"215\" class=\"pad-y alignright wp-image-23322 size-medium lazyload\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-andrea-piacquadio-919436-300x215.jpg\" alt=\"know your customers and market\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/215;\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"215\" class=\"pad-y alignright wp-image-23322 size-medium\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-andrea-piacquadio-919436-300x215.jpg\" alt=\"know your customers and market\"><\/noscript><\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You likely have a single ideal customer that represents who your company wants to reach!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You have to make sure that your products are targeted towards a specific group of consumers. Understand what they want and develop a winning formula for your brand. When you offer a wide variety of products and services, your customers will have a much easier time finding exactly what they need.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You should always keep in mind the fact that your customers will probably be different from the customers you had when you first started your brand. If you want your company to grow, you&#8217;ll need to continuously improve your company&#8217;s image and make it more appealing to new customers. You can create a loyal customer base by focusing on the things that will make your customers happy. <\/span><\/p>\n\n\n\n<blockquote><p><span style=\"font-weight: 400;\">Your customers will stay with you if you focus on providing them with the very best products and services.<\/span><\/p><\/blockquote>\n\n\n\n<h2><b>Brand <a href=\"https:\/\/creatitive.com\/website-discovery-session\/\">discovery<\/a> process<\/b><\/h2>\n\n\n\n<h4><b>You may already know a lot about your target market, but you can still use market research to your advantage. Here are a few suggestions to get you started.<\/b><\/h4>\n\n\n\n<h4><b>1. Experience gathering<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Experiential marketing is one of the very best ways to market your brand. When you provide your customers with an amazing shopping experience, they are more likely to tell their friends and family about your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can develop an audience profile by using facial recognition software. When customers enter your brand, you can use facial-recognition software to identify their age, gender, and whether or not they&#8217;ve visited your venture in the past.<\/span><\/p>\n\n\n\n<blockquote><p><span style=\"font-weight: 400;\">A great way to measure the success of your venture is by measuring the success of your customer service. If you want your customers to stay with you, you need to provide them with an exceptional shopping experience every time they shop with you.<\/span><\/p><\/blockquote>\n\n\n\n<p><span style=\"font-weight: 400;\">Experiences for market research can be activated in-store, via guerrilla marketing activities, at trade shows, by invitation only.<\/span><\/p>\n\n\n\n<h4><b>2. Conduct survey<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" class=\"pad-y alignright wp-image-23323 size-medium lazyload\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-lukas-590022-300x199.jpg\" alt=\"conduct surveys to learn about your market\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/199;\"><noscript><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"199\" class=\"pad-y alignright wp-image-23323 size-medium\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-lukas-590022-300x199.jpg\" alt=\"conduct surveys to learn about your market\"><\/noscript>A survey is a great way to learn more about your customers and prospects. You can use surveys to collect information about your customers, their needs and wants, and their opinions on your products and services. You can use surveys to find out what your customers think about your products and services.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is important to understand what you are trying to measure when conducting a survey. The more specific the questions are, the more likely you are to get valid data. <a href=\"https:\/\/creatitive.com\/branding-questionnaire-getting-started\/\">The more specific the questions<\/a>, the more likely you are to get valid data.<\/span><\/p>\n\n\n\n<h4><b>3. Focused group discussions (FGD)<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">A focus group is a method used to gather information from a group of people. It&#8217;s a good way to find out what people think about a product or service before you make it available to the general public. You can learn a lot about your target market by conducting focus groups.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">You can conduct focus groups in a variety of ways, including face-to-face meetings and telephone interviews. The opinions of a group of customers can be very helpful when you are trying to design a better shopping experience for your customers. It&#8217;s a great way to find out what your customers think about your products and services.<\/span><\/p>\n\n\n\n<h4><b>4. In-depth research<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23324 alignright lazyload\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-mentatdgt-1311518-300x200.jpg\" alt=\"do in depth research\" width=\"300\" height=\"200\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\"><noscript><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-23324 alignright\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/pexels-mentatdgt-1311518-300x200.jpg\" alt=\"do in depth research\" width=\"300\" height=\"200\"><\/noscript>A lot of marketing professionals do a lot of in-depth research before launching a new venture. If you want to start your own brand, you&#8217;ll need to do some research as well. You can find out a lot about your target market by looking at the reviews and ratings of popular review websites. <\/span><span style=\"font-weight: 400;\">It&#8217;s always a good idea to check out the comments and ratings of popular review websites.<\/span><\/p>\n\n\n\n<h4><b>5. Email surveys and feedback<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">You probably know a lot more about your target market than you think you do. You should be in a position to come up with a list of the most effective approaches to reach out to your target market. It&#8217;s best to use a combination of both, as long as they&#8217;re effective. Which content pieces are more popular??<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every time you interact with your customers, you&#8217;re getting feedback that can help you make future decisions.<\/span><\/p>\n\n\n\n<h2><b>Brand discovery questions<\/b><\/h2>\n\n\n\n<h3><b>From these questions, you can build a strong foundation for building a strong and effective brand strategy.<\/b><\/h3>\n\n\n\n<h4><b>Who are we really?<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">It&#8217;s easy to make the mistake of assuming that your company&#8217;s core values will likely be the same no matter what. You need to constantly review your company&#8217;s core values to stay on the right path. You need to keep your eyes on the prize by always looking for ways to improve your company&#8217;s core values. <\/span><\/p>\n\n\n\n<blockquote><p><span style=\"font-weight: 400;\">Your company&#8217;s core values will serve as the foundation for your company&#8217;s success.<\/span><\/p><\/blockquote>\n\n\n\n<h4><b>Who do we want to be?<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">When you have a strong, cohesive brand, you can be assured that your venture will likely be successful. One of the very best ways to build your branding is to make sure that all of your employees are on the same page about your company\u2019s mission and values.<\/span><\/p>\n\n\n\n<h4><b>What do other people say about us?<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">It is essential to understand what your customers think about your company to ensure success. It is not uncommon for customers to be disappointed when a company does not provide them with the level of service or products that they expect. If you want to increase conversions and sales, you need to make sure that your customers are completely satisfied with their shopping experience. <\/span><\/p>\n\n\n\n<h4><span style=\"font-weight: 400;\">You will have a much better chance of growing your brand if you make sure that your customers are.<\/span><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Every company needs to have a strong and clear brand to be successful. A strong and distinct company identity is essential for your business to be successful. Customers will likely be more likely to return to your business if you can make them feel like they are a part of your family.<\/span><\/p>\n\n\n\n<h2><b>Discovery brand is essential<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">You need to understand what your strengths and weaknesses are to be successful. It&#8217;s essential to conduct a competitive analysis if you want to create a winning <a href=\"https:\/\/creatitive.com\/definition-of-brand-strategy\/\" target=\"_blank\" rel=\"noopener\">branding strategy<\/a>. You should consider what they are doing right and what they are doing wrong to come up with a plan for your business.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Every business needs a unique selling proposition to be successful. If you want your business to be successful, you need to develop a strong and distinctive brand. If you need assistance, contact us, and let Creatitive jumpstart your brand discovery process today.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When building a home, it\u2019s important to work with a licensed contractor who has the skills and knowledge to design the project to your exact specifications. You may need to hire an outside contractor if you do not have the time or skills to do the job yourself. It\u2019s always best to have a legal&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Brand Discovery: Developing Your Own Brand Identity<\/title>\n<meta name=\"description\" content=\"What is brand discovery? It is the process of learning your brand identity and your core strengths and weaknesses to improve your company. Read here to learn more\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/what-is-brand-discovery-developing-your-own-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Brand Discovery: Developing Your Own Brand Identity\" \/>\n<meta property=\"og:description\" content=\"What is brand discovery? It is the process of learning your brand identity and your core strengths and weaknesses to improve your company. 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