{"id":21894,"date":"2020-08-11T08:00:01","date_gmt":"2020-08-11T15:00:01","guid":{"rendered":"https:\/\/creatitive.com\/?p=21894"},"modified":"2023-02-02T01:09:08","modified_gmt":"2023-02-02T01:09:08","slug":"importance-of-sports-pr","status":"publish","type":"post","link":"https:\/\/creatitive.com\/importance-of-sports-pr\/","title":{"rendered":"Do Athletes Have Publicists? The Importance of Sports PR"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg\" alt=\"sports pr\" class=\"wp-image-21895 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg\" alt=\"sports pr\" class=\"wp-image-21895\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Do-Athletes-Have-Publicists_-The-Importance-of-Sports-PR.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Public relations firms have been around for quite some time already \u2014 so much so that it&#8217;s not surprising to see public relations representatives everywhere. The initial thought that PR firms are only needed in certain industries have been eradicated \u2014 so much so that certain segments have considered it as an essential part of their operations like sports!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Nowadays, it&#8217;s hard <\/span><a href=\"https:\/\/creatitive.com\/seven-elite-sports-marketing-strategies\/\"><span style=\"font-weight: 400;\">to imagine professional sports<\/span><\/a><span style=\"font-weight: 400;\"> without media outlets and press releases. But for the newer professional teams, the relationship of public relationships and sports events can be pretty confusing. Why should players and coaches have publicists? And what benefit does good PR for <a href=\"https:\/\/creatitive.com\/seo-tips-sports-websites\/\" target=\"_blank\" rel=\"noopener\">sports teams<\/a> bring?\u00a0<\/span><\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/ca8p0_L85mk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<p><span style=\"font-weight: 400;\">Today, Creatitive&#8217;s here to give you your ultimate <\/span><span style=\"font-weight: 400;\">guide to sports PR<\/span><span style=\"font-weight: 400;\">! And to get us started, let&#8217;s explore what public relations really mean!<\/span><\/p>\n\n\n\n<h3>What PR Really Means<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Defined as the strategic communication process that builds mutually beneficial relationships between organizations and their publics, Public Relations is the process of cultivating a story that portrays an athlete&#8217;s reputation in a positive light.\u00a0<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/digital-advertising-agency\/\"><span style=\"font-weight: 400;\">Unlike advertisements when<\/span><\/a><span style=\"font-weight: 400;\"> the stories are shared through paid methods, PR professionals find ways to share these stories through unpaid avenues such as social media platforms or speaking engagements! Some people might confuse PR with branding as the latter refers to the process of creating a positive identity within the minds of the target audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">But in a nutshell, public relations is all about managing one&#8217;s relationship. And because being a professional athlete means establishing connections with multiple sports organizations and sports fans, it&#8217;s the perfect environment for it to thrive in!\u00a0<\/span><\/p>\n\n\n\n<h3>PR and The Sports Industry<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Much <\/span><a href=\"https:\/\/creatitive.com\/3-benefits-of-working-with-a-branding-firm-for-sports-teams\/\"><span style=\"font-weight: 400;\">of the success sports teams and<\/span><\/a><span style=\"font-weight: 400;\"> professional athletes receive is from the public support of sports fans and other organizations. In return, they use PR strategies to sustain their relationship with them and the support they receive.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">And because the sporting industry continues to rapidly expand as the years goes, it continues to provide space for the process. PR in sports means promoting teams, players as well as sports organizations through various media organizations as <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/social-media-marketing\/\"><span style=\"font-weight: 400;\">well as social media platforms<\/span><\/a><span style=\"font-weight: 400;\">. It aims to build and maximize a team or athlete&#8217;s image potential!Here are few functions of PR in terms of Sports;<\/span><\/p>\n\n\n\n<h3>Fosters Relationships<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Strong media connections matter the sports and entertainment industry because it helps convey understanding, acceptance and communication between the public and the sports organizations.&nbsp;<\/span><b>Builds Curiosity<\/b><span style=\"font-weight: 400;\">One of the major responsibilities of sports PR agencies is to harbor curiosity from the general public. And when there&#8217;s enough curiosity around, it can then spark into popularity which can then serve as the foundation for credibility and trust.&nbsp;<\/span><\/p>\n\n\n\n<h3>Beyond The Court<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Good public relations is one of the many reasons why veteran athletes are able to curate a career for themselves outside the court. With a solid reputation, athletes and teams easily become <a href=\"\/athlete-promotion\/\">attractive to both the fans and other organizations<\/a> \u2014 increasing their value and revenue.&nbsp;<\/span><\/p>\n\n\n\n<h3>Why It Matters<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Aside from helping veteran players find a niche for themselves, <a href=\"\/public-relations-for-athletes\/\">PR can bring great things to budding athletes<\/a>. For one, they can easily evaluate the strengths and weaknesses of the team or the player. This would help them identify the best place they can invest in.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">For example, there are certain individuals who are naturally fond of speaking while there are those who need more help. PR specialists can help highlight their strengths while further improving their weaknesses.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Furthermore, they can help athletes set themselves apart from their competition. For example, NFL player Odell Beckham Jr has the reputation of a strong player. In order to soften his image, his team might suggest he look into different causes that he enjoys and cares for.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">As we&#8217;ve mentioned earlier, great PR allows sportsmen to expand their reach into areas outside of sports. They help them find industries wherein their skills and personalities work well enough to build a career on. They are known for helping players translate their interests into future plans should the games stop.\u00a0<\/span><\/p>\n\n\n\n<h4>Great Partners<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The saying that teamwork and intelligence wins championships have always been true for sportsmen. Without great PR representatives or firms, the great athletes people idolize wouldn&#8217;t exist today.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">So if you need some help in building a great brand or in sharing your story, don&#8217;t hesitate to get in touch with us! <a href=\"https:\/\/creatitive.com\/contact\/\">Creatitive is here to help<\/a> every athlete turn their dreams into reality! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Public relations firms have been around for quite some time already \u2014 so much so that it&#8217;s not surprising to see public relations representatives everywhere. The initial thought that PR firms are only needed in certain industries have been eradicated \u2014 so much so that certain segments have considered it as an essential part of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70799,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sports PR: Why it&#039;s important | Blog | Creatitive<\/title>\n<meta name=\"description\" content=\"Public relations have always been a part of the sporting industry but people don&#039;t really have a clear idea on how it happened. 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