{"id":21423,"date":"2021-10-26T11:32:27","date_gmt":"2021-10-26T18:32:27","guid":{"rendered":"https:\/\/creatitive.com\/?p=21423"},"modified":"2022-10-03T20:14:05","modified_gmt":"2022-10-03T20:14:05","slug":"how-to-market-an-athlete-sports-marketing-campaign","status":"publish","type":"post","link":"https:\/\/creatitive.com\/how-to-market-an-athlete-sports-marketing-campaign\/","title":{"rendered":"A Guide on How to Market An Athlete: Developing A Sports Marketing Campaign (Part 4 of 6)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png\" alt=\"sports marketing campaign\" class=\"wp-image-65022 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing-600x337.png?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png\" alt=\"sports marketing campaign\" class=\"wp-image-65022\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing-600x337.png?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/4-crowd-pleasing-sports-marketing.png?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>In our previous articles, we\u2019ve discussed the foundations of a brand and the important role design plays in successfully building a brand. And now that we\u2019ve covered the basics of&nbsp;<a href=\"https:\/\/creatitive.com\/sports-marketing\/athlete-branding\/branding-for-athletes\/\" target=\"_blank\" rel=\"noopener noreferrer\">branding an athlete<\/a>, let\u2019s discuss how to market one or develop a&nbsp;<a href=\"https:\/\/creatitive.com\/top-sports-brand-digital-marketing-campaigns\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing campaign for sports<\/a>! <\/p>\n\n\n\n<p>For a lot of people, marketing serves as the heart of a business. Without it,&nbsp;<a href=\"https:\/\/creatitive.com\/trends-sportswear-brands\/\" target=\"_blank\" rel=\"noopener noreferrer\">successful brands<\/a>&nbsp;won\u2019t exist. Not only does it determine the sales and profit of a brand, it also cultivates the relationship between businesses and consumers \u2014 which in return, determines the reputation of a business. <\/p>\n\n\n\n<p>A point often overlooked when it comes to marketing is that it\u2019s generally geared towards maintaining and cultivating a brand\u2019s reputation towards consumers. Marketing serves as a brand\u2019s main line of communication with its people. Hence, it\u2019s important that a brand\u2019s chosen marketing strategies refine a brand\u2019s position in the minds of its target audiences. <\/p>\n\n\n\n<p>To get us started, let\u2019s first define what marketing really is and what makes sports marketing different from your normal marketing efforts! &nbsp; <\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/0hQXrIO4ZPc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2>What Marketing Campaign Really is<\/h2>\n\n\n\n<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/Marketing\" target=\"_blank\" rel=\"noopener noreferrer\">Wikipedia defines marketing<\/a>&nbsp;as the study and management of exchanging relationships. It\u2019s the business process of identifying, anticipating, and satisfying the consumers\u2019 needs and wants \u2014 making it a primary component in business management. <\/p>\n\n\n\n<p>Marketing has been around for several years and people easily recognize them through print and TV ads as well as other promotional collateral. It\u2019s a never-ending process of introducing a product to target audiences and eliciting interest enough for consumers to transact with brands. <\/p>\n\n\n\n<p>And unlike before when marketing primarily revolved around increasing sales, things have changed. Nowadays, successful campaigns mean being able to cultivate great relationships with customers and driving higher profit through customer loyalty. With this in mind, how do you differentiate it from sports marketing? &nbsp; <\/p>\n\n\n\n<h2>The Sports Marketing Definition<\/h2>\n\n\n\n<p>One of the easier ways you can distinguish a&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Sports_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">sports campaign<\/a>&nbsp;from a normal run-down-the-mill marketing campaign is by taking a look at their target audiences and the strategies they use in reaching them. <\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/sports-marketing-definition-and-its-impact-on-sports-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sports marketing<\/a> is often distinguished by utilizing a consumer\u2019s love and passion for sports. Respectfully, their target audiences or target market would often be avid sports fans or sports enthusiasts. On the other hand, the target audiences of common <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/the-best-marketing-campaigns-to-learn-from\/\" target=\"_blank\" rel=\"noopener\" title=\"marketing campaigns\" data-wpil-keyword-link=\"linked\">marketing campaigns<\/a> are often determined demographics. <\/p>\n\n\n\n<p>And because sports marketing is dependent on the consumers\u2019 love for sports, they often reach them through platforms like social media networks Twitter or Instagram, channels that allow them to interact with one another. While other marketing campaigns also depend on&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Attention_economy\" target=\"_blank\" rel=\"noopener noreferrer\">attention economics<\/a>, the sports industry treats it as the end-all and be-all of their being. <\/p>\n\n\n\n<p>If they fail to get audiences to support a certain <a href=\"https:\/\/creatitive.com\/seo-tips-sports-websites\/\" target=\"_blank\" rel=\"noopener\">sports team<\/a> or sporting event, they\u2019ve already failed the entire ad campaign. The sporting industry has become more competitive than ever and experts believe competition will grow further in the future. Hence, the best campaigns strive to be as flexible as they can be in order to compete in the field. <\/p>\n\n\n\n<p>Now that we\u2019ve defined marketing campa igns in general, let\u2019s discuss the strategies that often define successful campaigns! &nbsp; <\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/Kj93nNxpMOM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2><strong>Two Common Approaches on a Marketing Strategy<\/strong><\/h2>\n\n\n\n<p>The overall success of a brand is not solely determined by great products or services. It heavily relies on leveraging the right marketing techniques! In general, there are two kinds of approaches when it comes to sports marketing \u2014 or marketing in general; traditional and digital. &nbsp; <\/p>\n\n\n\n<h4>Traditional Vs Digital<\/h4>\n\n\n\n<p>The traditional approach of sports marketing is the offline advertisements and promotions we see every day like print ads, tv commercials, billboards, and more. Ultimately, these strategies have evolved over the years but their fundamental aspects have remained the same. <\/p>\n\n\n\n<p>And while these traditional strategies remain relevant today, the emergence of the Internet and modern technology has carved a niche that only&nbsp;<a href=\"https:\/\/creatitive.com\/online-marketing-strategies-sports\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a>&nbsp;can fill. The digital approach towards marketing encompasses all the promotional strategies that can be done online starting from&nbsp;<a href=\"https:\/\/creatitive.com\/sports-marketing\/athlete-branding\/branding-for-athletes\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media management<\/a>&nbsp;down to&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noopener noreferrer\">search engine optimization<\/a>. <\/p>\n\n\n\n<p>Due to the increasingly digitized world, we now live in, people are often plagued by the question of whether traditional marketing still works. Is it better to just ignore these approaches completely and start educating ourselves on the ins and outs of digital marketing? Not necessarily. As a matter of fact, a lot of marketing experts believe that if brands really want to take their <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/sports-marketing-ideas-for-business\/\" target=\"_blank\" rel=\"noopener\" title=\"sports marketing ideas\" data-wpil-keyword-link=\"linked\">sports marketing ideas<\/a> to the next level, they should be able to use both approaches well. &nbsp; <\/p>\n\n\n\n<h2><strong>Why Combining Both Would Be Better For Your Campaign<\/strong><\/h2>\n\n\n\n<p>The debate on whether&nbsp;<a href=\"https:\/\/en.wikipedia.org\/wiki\/Digital_marketing\" target=\"_blank\" rel=\"noopener noreferrer\">digital marketing<\/a>&nbsp;is better than the age-old traditional approach has been going on ever since the Internet boomed around the world. And admittedly, traditional marketing has a lot of disadvantages that make the digital approach the superior choice \u2014 but this doesn\u2019t mean brands can\u2019t integrate both on their respective campaigns.<\/p>\n\n\n<style>.kb-image_2dcd7e-02 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_2dcd7e-02\"><figure class=\"alignright size-medium\"><img decoding=\"async\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/melanie-deziel-fSWQPBxqClg-unsplash-1-scaled-1-300x200.jpg\" alt=\"sports marketing strategies\" class=\"kb-img wp-image-64753 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/200;\" \/><noscript><img decoding=\"async\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/melanie-deziel-fSWQPBxqClg-unsplash-1-scaled-1-300x200.jpg\" alt=\"sports marketing strategies\" class=\"kb-img wp-image-64753\"\/><\/noscript><\/figure><\/div>\n\n\n\n<p>While it may be true that almost everyone around the world is now surfing the internet, not everyone is as tech-savvy as the younger generation. Traditional advertisements can still cater to the older generation that loves watching TV or reading print ads. <\/p>\n\n\n\n<p>Aside from this, athletes with already established reputations and following made possible by traditional promotions can use their on-field presence in improving conversion rates for digitalized efforts like SEO. &nbsp; <\/p>\n\n\n\n<h3>Common Strategies Used in Marketing Athletes<\/h3>\n\n\n\n<p>Generally speaking, traditional marketing can help improve the digital marketing efforts of a brand \u2014 if they know how to! With this in mind, we\u2019ve listed some of the more common traditional and digital marketing strategies used on marketing athletes. <\/p>\n\n\n\n<p>By learning each strategy, you can come up with a marketing plan that makes use of both approaches! &nbsp; <\/p>\n\n\n\n<h4>Traditional Advertising Approach<\/h4>\n\n\n\n<p>When it comes to&nbsp;<a href=\"https:\/\/creatitive.com\/marketing-athletic-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">traditional marketing strategies<\/a>, some of the most commonly used traditional tactics are print and broadcast advertisements. For instance, if there\u2019s an upcoming World Cup game or London Marathon event, its organizers would promote it in newspapers and sports magazines! They would either have a written piece dedicated to the event or they would have its official poster printed out. <\/p>\n\n\n\n<p>And if a team wants to promote their game, for example, Manchester United, they would go on radio programs or TV shows to discuss the preparations they are doing for the match. Admittedly, print and broadcast ads have proven their effectiveness for years but at the same time, they are considered to be one of the more expensive approaches in marketing. <\/p>\n\n\n\n<p>Despite this, it still has other great advantages aside from a reputation for solid results such as wider reach and accessibility. &nbsp; <\/p>\n\n\n\n<h4><strong>Digital Marketing<\/strong><\/h4>\n\n\n\n<p>Unlike the common misconception that digital marketing strategies start and end with social media management, there are other tactics that specialize in one area or another. <\/p>\n\n\n\n<p>For example,&nbsp;<a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine Optimization<\/a>&nbsp;takes care of your website\u2019s organic traffic all the while email marketing takes care of your newsletter campaigns for you avid fans. Additionally, there are strategies that aim for long-term results like content marketing and more. <\/p>\n\n\n\n<p>What makes digital marketing great is that because of today\u2019s technology, it\u2019s pretty accessible for everyone and it\u2019s relatively cheaper than print or broadcast advertisements. Furthermore, these strategies are pretty much flexible! <\/p>\n\n\n\n<p>Understandably, there are a lot of brands who often find themselves unsure of which strategy should they use first. And more often than not, they think social media is the best way to go. While it may be true that starting your own Facebook or Instagram accounts is free and pretty quick, there are other strategies experts prefer to prioritize; SEO and Content Marketing! &nbsp; <\/p>\n\n\n\n<h2><strong>The Wonders of SEO And Content Marketing<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve done your introductory research on digital marketing, you\u2019ve probably read about search engine optimization and content marketing. In a nutshell, search engine optimization is the process of increasing the quantity and quality of your website\u2019s organic traffic. On the other hand,&nbsp;<a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>&nbsp;is the process of using valuable and relevant content to drive client action. <\/p>\n\n\n\n<p>For example, if a user wants to learn about a game he\u2019s planning to watch next week, he\u2019ll go on to look for world cup games on Google. Once he does this, Google goes through its index of information from several websites and comes up with a list of the most and the least relevant \u2014 called the Search Engine Results Page. <\/p>\n\n\n\n<p>Should he end up with a great web page, he\u2019ll be inclined to transact with that site! A point often overlooked when it comes to SEO is that moving content is needed for organic traffic to become profitable conversions. Hence, both SEO and content marketing campaigns are often implemented simultaneously! <\/p>\n\n\n\n<p>Now, you\u2019re probably thinking, why is it more important than social media campaigns? After all, almost everyone is now on Facebook, Instagram, or Twitter. &nbsp; <\/p>\n\n\n\n<h3><strong>Why SEO And Content Marketing Matter to Your Sports Marketing Campaigns<\/strong><\/h3>\n\n\n\n<p>There are several reasons why most marketing experts think both strategies are some of the most important methods brands should be aware of. For one, 70% of them think they are far more effective when compared to pay-per-click campaigns. <\/p>\n\n\n\n<p>This is because SEO is a long-term strategy that ensures brands organic traffic regardless of whether they are or aren\u2019t running paid advertisements. Additionally, Google alone has at least 73,000 searches per second, making it a great platform for athletes and teams! <\/p>\n\n\n\n<p>For instance, if a professional player or a team decides to have a dedicated blog on their respective website wherein they share their workout routines and experience in court, they can immediately rely on their fans for some initial traffic! <\/p>\n\n\n\n<p>When an athlete\u2019s personal blog is leveraged and is paired with other paid marketing efforts, the campaign\u2019s overall ROI will significantly increase. Going back to our example earlier, Manchester United is actually one of the few soccer teams that digitized campaigns early on. <\/p>\n\n\n\n<p>Two years ago, is heavily invested in developing its content and its own digital platform in hopes of engaging with their 659 million followers better. It continued its paid marketing efforts while giving its fans a great experience through its website! <\/p>\n\n\n\n<p>Unbeknownst to many, people still look up to Google for accurate information. If they want to learn about a certain product or service, they immediately go to the search engine. As a matter of fact, a large number of internet users trust the first five organic results of each search they make. <\/p>\n\n\n\n<p>Hence, it\u2019s important for brands to ensure that they\u2019re on top of the SEO and content marketing game! &nbsp; <\/p>\n\n\n\n<h3><strong>Increasing Conversion Rates<\/strong><\/h3>\n\n\n\n<p>Admittedly, mastering the art of optimization and engaging content is no easy feat. Even some of today\u2019s greatest experts still struggle with perfecting their respective SEO campaigns. This is because search engines are constantly on their feet, updating their respective software to make sure that they consistently deliver great information to users. <\/p>\n\n\n\n<p>But there are certain habits brands can make note of that can help them increase their conversion rates! &nbsp; <\/p>\n\n\n\n<h3><strong>Finding The Right Words to Create a Message<\/strong><\/h3>\n\n\n\n<p>One of the most crucial factors in each <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/seo-campaign-athletes\/\" target=\"_blank\" rel=\"noopener\" title=\"SEO campaign\" data-wpil-keyword-link=\"linked\">SEO campaign<\/a> is its targeted keywords. These are the words or phrases a brand should rank for. And while it may seem like picking keywords that relate to your brand is pretty easy, there are factors people need to keep in mind to ensure they are the right keywords for them like search intent and search volume. <\/p>\n\n\n\n<p>The success of your SEO efforts lies in strategically using the right phrases and words. With that in mind, brands should take their time doing their keyword research before proceeding with the optimization itself! &nbsp; <\/p>\n\n\n\n<h3><strong>Engaging Content<\/strong><\/h3>\n\n\n\n<p>Recent studies have revealed that a large number of marketers think content plays a crucial role in creating SEO-friendly websites.&nbsp;Have you ever wondered why NBA stars can poke emotional connections with basketball fans? Why Nike has a wide audience reach? Because they tell great stories behind their brands. <\/p>\n\n\n\n<p>Without great content, people won\u2019t have a reason to stay on your site further. Marketers believe that content marketing can significantly increase engagement rates and could even improve lead rates! <\/p>\n\n\n\n<p>Additionally, your content will help Google identify your ranking on its SERPs. Google\u2019s crawlers judge each page of a site to see if its content is relevant to the keywords it\u2019s trying to rank for. Without it, your site might not rank. &nbsp; <\/p>\n\n\n\n<h2><strong>Why Expertise Matter<\/strong><\/h2>\n\n\n\n<p>Admittedly, handling SEO campaigns and content marketing efforts is hard. It requires skill and expertise that only marketers have. Hence, it\u2019s best for brands that they collaborate with <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/sports-digital-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"sports digital marketing\" data-wpil-keyword-link=\"linked\">sports digital marketing<\/a> companies like Creatitive to work on optimizing their websites! <\/p>\n\n\n\n<p>Don\u2019t be intimidated by the common notion that working with agencies is expensive. Creatitive offers its clients cost-effective packages that include branding services as well as SEO services! <\/p>\n\n\n\n<p>If you want to learn more about how you can market athletes, then read our next article! &nbsp; <\/p>\n\n\n\n<h5><em>Related Articles<\/em><\/h5>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/how-to-market-an-athlete-part-1\/\">How to Market an Athlete part 1 (Building a Brand)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/a-guide-on-how-to-market-an-athlete-sports-brand-logos-part-2-of-6\/\">How To Market an Athlete part 2 (Developing a Logo)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/market-an-athlete-web-development-company\/\">How To Market an Athlete part 3 (Website Development)<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/how-to-market-an-athlete-social-media-in-sports-marketing\/\">How To Market an Athlete part 5 (Social Media Management)<\/a><\/p>\n\n\n\n<h5><em><b>Sources:<\/b><\/em><\/h5>\n\n\n\n<p><a href=\"https:\/\/www.webfx.com\/blog\/marketing\/how-traditional-and-digital-marketing-work-together\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.webfx.com\/blog\/marketing\/how-traditional-and-digital-marketing-work-together\/<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/stevemccaskill\/2018\/09\/10\/how-manchester-united-sees-digital-as-the-key-to-future-commercial-success\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/stevemccaskill\/2018\/09\/10\/how-manchester-united-sees-digital-as-the-key-to-future-commercial-success\/<\/span><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.pageonepower.com\/linkarati\/seo-content-marketing-strategy\" rel=\"nofollow\"><span style=\"font-weight: 400;\">https:\/\/www.pageonepower.com\/linkarati\/seo-content-marketing-strategy<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In our previous articles, we\u2019ve discussed the foundations of a brand and the important role design plays in successfully building a brand. And now that we\u2019ve covered the basics of&nbsp;branding an athlete, let\u2019s discuss how to market one or develop a&nbsp;marketing campaign for sports! For a lot of people, marketing serves as the heart of&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70249,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,171,186],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Market An Athlete: Creating A Sports Marketing Campaign (4\/6)<\/title>\n<meta name=\"description\" content=\"Got your brand all done and settled but unsure where to go now? Let&#039;s discuss the how tos of developing a great sports marketing campaign for your brand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/how-to-market-an-athlete-sports-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Market An Athlete: Creating A Sports Marketing Campaign (4\/6)\" \/>\n<meta property=\"og:description\" content=\"Got your brand all done and settled but unsure where to go now? 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