{"id":21099,"date":"2020-06-09T08:00:56","date_gmt":"2020-06-09T15:00:56","guid":{"rendered":"https:\/\/creatitive.com\/?p=21099"},"modified":"2022-07-07T23:07:31","modified_gmt":"2022-07-07T23:07:31","slug":"how-to-get-sponsored","status":"publish","type":"post","link":"https:\/\/creatitive.com\/how-to-get-sponsored\/","title":{"rendered":"How to Get Sponsored: A Comprehensive Guide"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp\" alt=\"get sponsored\" class=\"wp-image-21133 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp\" alt=\"get sponsored\" class=\"wp-image-21133\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/How-to-Get-Sponsored-A-Comprehensive-Guide-1.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>A lot of people often wonder how&nbsp;professional athletes&nbsp;start their career. Were they just miraculously scouted by great teams? Not entirely. Aspiring players spend most of their days training and competing, building a great profile of themselves to catch the eyes of great teams and help them get&nbsp;<a href=\"https:\/\/creatitive.com\/how-to-secure-a-sports-sponsorship-advice-for-athletes-sports-teams\/\">great sponsored<\/a>.&nbsp;<\/p>\n\n\n\n<p>Sometimes they\u2019re lucky enough to have great support behind them. They can easily compete in games and travel with ease but more often than not, some players start from scratch. Hence, aside from training to be one of the best players in the game, they try their best to learn how to get sponsored by a company!<\/p>\n\n\n\n<p>Learn how you can build a profile for yourself that attracts potential sponsors! But before anything else, let\u2019s first take a look at the condition of today\u2019s sporting industry.&nbsp;<\/p>\n\n\n\n<h3>An Increasingly Competitive Industry<\/h3>\n\n\n\n<p>Unlike in the previous years, recent research has revealed that the&nbsp;sports sponsorships&nbsp;are booming. The global spending around corporate sponsorships hit around $65.8 billion in the previous year and experts believe that this will only grow as the years come. Furthermore, its growth rate rose to 52.7%, revealing that the industry is in good health.&nbsp;<\/p>\n\n\n\n<p>This steady expansion leaves business owners wondering what really drove sponsorship deals to the top. While it may be true that America\u2019s deep-rooted love for&nbsp;<a href=\"https:\/\/creatitive.com\/what-is-sports-marketing\/\">sports marketing<\/a>&nbsp;plays a factor in it, there\u2019s another \u2014 albeit, a much greater \u2014 phenomenon causing it; digitalization.&nbsp;<\/p>\n\n\n\n<p>After the Internet came, a lot of things changed. Our way of communicating with another drastically changed and our way of purchasing products or services was reformed as well. This change resulted in the creation of brand new opportunities for corporate sponsors.&nbsp;<\/p>\n\n\n\n<p>Unlike before when event sponsorship meant having one\u2019s logo plastered on event flyers, the Internet and&nbsp;social media&nbsp;has presented marketers various sponsorship opportunities to reach their target audience.&nbsp;<\/p>\n\n\n\n<p>Small businesses had a hard time ignoring a sponsorship proposal of such nature especially in today\u2019s age of accessible information and over-advertisements. Now, decision makers view sponsored posts as a crucial tool in cultivating emotional connection with the customer base.&nbsp;<\/p>\n\n\n\n<p>And as a result, the standard for sponsored professional athletes have leveled up. Nowadays, it\u2019s not enough for you to just be good in a game. Athletes have to view themselves&nbsp;as personal brands&nbsp;and must have a good understanding of how the process actually works.<\/p>\n\n\n\n<h3>How Sponsorships Actually Work<\/h3>\n\n\n\n<p>Sponsorships, in a nutshell, is all about creating valuable and meaningful partnerships between businesses. A point often overlooked by professional athletes is that they are their own brand and if a business offers them a sponsorship deal, they are forming a business relationship with that company.&nbsp;<\/p>\n\n\n\n<p>The company might offer you funding or products for commercial advantage and depending on their goal for the deal, their terms may vary. For example, if they are hoping to increase sales, they might ask their&nbsp;sponsored athlete&nbsp;to wear their gear during their games while if they want to heighten brand awareness, they might ask them to talk about the brand on their respective&nbsp;<\/p>\n\n\n\n<p>Ultimately, sponsorships are all about building lasting beneficial relationships between athletes and brands. And because companies measure the success of each investment, the bar they\u2019ve set for players have significantly increased due to today\u2019s overly-competitive market.&nbsp;<\/p>\n\n\n\n<p>With this in mind, Creatitive has created a comprehensive guide on how to get sponsored!<\/p>\n\n\n\n<h3>Gaining The Attention of Decision Makers<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Admittedly, getting sponsors is no easy feat especially if you&#8217;re a full time athlete. Not only does it often require a lot of phone calling, it also needs a good fit of skills that players don&#8217;t necessarily have the time to master.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Despite this, there&#8217;s no need to feel discouraged. Here&#8217;s a crash course in everything you need to get sponsored!\u00a0<\/span><\/p>\n\n\n\n<h3>Building And Marketing A Brand<\/h3>\n\n\n\n<p>As we\u2019ve mentioned earlier, most athletes don\u2019t realise that they themselves are a brand. Everything that they do starting from their performance down to the lifestyle they have adds value \u2014 or detracts \u2014 to their brand. But why is it important for players to know how to cultivate&nbsp;<a href=\"https:\/\/creatitive.com\/athlete-branding-is-the-key-to-successful-marketing\/\">their personal brands<\/a>?&nbsp;<\/p>\n\n\n\n<p>Athletes hold great influence in American culture. Regardless of whether they are a professional player or a relatively local one, they each have their own following. And due to social media, they now have the power to reach other opportunities that lie outside the field.&nbsp;<\/p>\n\n\n\n<p>Nowadays, there are several players who have expanded themselves beyond sports and should an athlete decide they want to explore entrepreneurship or social activism, their personal brand can be of big help.<\/p>\n\n\n\n<p>So how does one cultivate a personal brand? First, you have to think about the people you want to reach. One crucial factor sponsors nowadays look for is a great following but before you can start connecting with people, you\u2019d want to have a better understanding of them.&nbsp;<\/p>\n\n\n\n<p>Get to know your audiences and start building your following from there. Once you get to know them better, you can slowly start elevating your personal brand from there. Don\u2019t be afraid to talk to them after games and never forget about thanking them for their support.&nbsp;<\/p>\n\n\n\n<p>Right after this, you would have to pick a platform you\u2019d want to use to connect with your fans! Today\u2019s aspiring athletes are lucky to have the Internet and&nbsp;social media&nbsp;around. Nowadays, they can easily build relationships with their fans through platforms like Facebook, Websites and Twitter \u2014 all they need to do is to consistently connect with people!<\/p>\n\n\n\n<p>Take all the time you need to learn about each platform available to your disposable. Keep in mind that in terms of digital marketing, the platform you have doesn\u2019t start and end with your Instagram account. You can seek the consultation of great experts from <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/sports-digital-marketing\/\" target=\"_blank\" rel=\"noopener\" title=\"sports digital marketing\" data-wpil-keyword-link=\"linked\">sports digital marketing<\/a> companies like Creatitive for more in-depth information!&nbsp;<\/p>\n\n\n\n<h3>Leveraging Social Media<\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">If athletes work hard enough on their online presence, brands will start to take notice! More often than not, well-known <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/how-these-sports-brands-defined-sportsmarketing\/\" target=\"_blank\" rel=\"noopener\" title=\"sports brands\" data-wpil-keyword-link=\"linked\">sports brands<\/a> like Nike are often on the lookout for great athletes whose great performance doesn&#8217;t end in the court.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">By having a large following of engaged fans, brands and companies will be more inclined to strike a deal with you. As we&#8217;ve mentioned earlier, the growing number of aspiring athletes and the Internet has provided businesses with several alternatives to marketing and promoting their products or services.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Professional players would have to prove their worth \u2014 not just in court \u2014 in order to gain the attention of sponsors but admittedly, training for games while strategically marketing one&#8217;s self is not easy.\u00a0<\/span><\/p>\n\n\n\n<h4>Collaborating With Experts<\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The great thing about working with sports digital marketing <a href=\"https:\/\/creatitive.com\/contact\/\">companies like Creatitive<\/a>, aside from their expertise, is that athletes can rest easy knowing a crucial part of their career is being taken cared of by experts.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">There&#8217;s no longer a need for them to worry about making time to study strategic marketing plans in preparation of creating one while training for their upcoming games. With the help of marketing experts, athletes will have an easier time determining the most effective way they can reach out to their fans! Additionally, they will also help players cultivate lasting relationships with several brands, opening their doors to more opportunities outside the court.\u00a0<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Getting sponsored is not any easy task but just like any match, athletes can win the game with a little teamwork! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of people often wonder how&nbsp;professional athletes&nbsp;start their career. Were they just miraculously scouted by great teams? Not entirely. Aspiring players spend most of their days training and competing, building a great profile of themselves to catch the eyes of great teams and help them get&nbsp;great sponsored.&nbsp; Sometimes they\u2019re lucky enough to have great&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70903,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,170,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get Sponsored: A Comprehensive Guide | Blog | Creatitive<\/title>\n<meta name=\"description\" content=\"Wanna know the secret to a professional athlete&#039;s lasting career? 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