{"id":20765,"date":"2022-11-15T17:14:39","date_gmt":"2022-11-15T17:14:39","guid":{"rendered":"https:\/\/creatitive.com\/?p=20765"},"modified":"2022-11-21T17:45:56","modified_gmt":"2022-11-21T17:45:56","slug":"great-online-marketing-strategies-ecommerce-websites","status":"publish","type":"post","link":"https:\/\/creatitive.com\/great-online-marketing-strategies-ecommerce-websites\/","title":{"rendered":"Essential eCommerce Marketing Strategies for Your Brand"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg\" alt=\"online marketing strategies\" class=\"wp-image-20766 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg\" alt=\"online marketing strategies\" class=\"wp-image-20766\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/10-Great-Online-Marketing-Strategies-for-E-commerce-Websites.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>Which eCommerce marketing strategies, eCommerce marketing tactics, and eCommerce business marketing strategies are worth your brand\u2019s time and investment? Whether your online retail company is in the early stages or has a well-established customer base, it\u2019s essential to stay relevant to your brand\u2019s eCommerce marketing trends and techniques.<\/p>\n\n\n\n<p>Developing a user-friendly <a href=\"https:\/\/creatitive.com\/services\/web-strategy\/website-development\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>eCommerce website<\/u><\/a> is a massive milestone of achievement for your brand. Therefore, it\u2019s essential to ensure it gets in front of the <em>right<\/em> audience at the <em>right<\/em> time with the <em>right<\/em> marketing strategy.<\/p>\n\n\n\n<p>Let&#8217;s explore the essential eCommerce marketing strategies to elevate your brand to the next level.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_c3757e-20, .wp-block-kadence-advancedheading.kt-adv-heading_c3757e-20[data-kb-block=\"kb-adv-heading_c3757e-20\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_c3757e-20 mark, .wp-block-kadence-advancedheading.kt-adv-heading_c3757e-20[data-kb-block=\"kb-adv-heading_c3757e-20\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_c3757e-20 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_c3757e-20\"><strong>Create Authentic, Relevant Content<\/strong><\/h2>\n\n\n\n<p>There\u2019s a common misconception that content marketing, like blog posts, does not apply to online shops, but in reality, they need them. Successful eCommerce companies have<\/p>\n\n\n\n<ul>\n<li>email campaigns,<\/li>\n\n\n\n<li>local marketing,<\/li>\n\n\n\n<li>focus on cross-selling,<\/li>\n\n\n\n<li>search engine rankings,<\/li>\n\n\n\n<li>a target market,<\/li>\n\n\n\n<li>affiliate marketers,<\/li>\n\n\n\n<li>search results,<\/li>\n\n\n\n<li>a social media platform,<\/li>\n\n\n\n<li>Google shopping ads,<\/li>\n\n\n\n<li>word-of-mouth marketing,<\/li>\n\n\n\n<li>user-generated content,<\/li>\n\n\n\n<li>loyal customers,<\/li>\n\n\n\n<li>product pages,<\/li>\n\n\n\n<li>effective eCommerce marketing strategies,<\/li>\n\n\n\n<li>online sales,<\/li>\n\n\n\n<li>customer loyalty,<\/li>\n\n\n\n<li>influencer marketing,<\/li>\n\n\n\n<li>an eCommerce store,<\/li>\n\n\n\n<li>online sales,<\/li>\n\n\n\n<li>marketing efforts,<\/li>\n\n\n\n<li>an eCommerce <a href=\"https:\/\/creatitive.com\/create-a-sports-team-marketing-plan\/\" target=\"_blank\" rel=\"noopener\">marketing plan<\/a>,<\/li>\n\n\n\n<li>eCommerce marketers,<\/li>\n\n\n\n<li>marketing channels,<\/li>\n\n\n\n<li>marketing strategies,<\/li>\n\n\n\n<li>an <a href=\"https:\/\/creatitive.com\/how-ecommerce-website-business\/\" target=\"_blank\" rel=\"noopener\">eCommerce website<\/a>,<\/li>\n\n\n\n<li>eCommerce marketing strategy and more.<\/li>\n<\/ul>\n\n\n\n<p>A point often overlooked in content marketing is the strategy is meant to improve the ranking of a website. As we\u2019ve mentioned earlier, publishing great content is another way of improving the SEO of your site\u2014and as they say, excellent visibility means higher conversion rates.<\/p>\n\n\n\n<p>Creating authentic, relevant <a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>content<\/u><\/a> is essential for all brands. It provides an opportunity to develop strong relationships with your target audience. The key to any content is to captivate, convince, and convert your audience into paying customers. This is accomplished by telling a good story.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bc582a-c4, .wp-block-kadence-advancedheading.kt-adv-heading_bc582a-c4[data-kb-block=\"kb-adv-heading_bc582a-c4\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bc582a-c4 mark, .wp-block-kadence-advancedheading.kt-adv-heading_bc582a-c4[data-kb-block=\"kb-adv-heading_bc582a-c4\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_bc582a-c4 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bc582a-c4\"><strong>Tell Your Story<\/strong><\/h3>\n\n\n\n<p>Stories are the most memorable form of communication for any business, whether on television, in-home videos, or at the cinema. Stories are the most effective way to captivate, convince, and convert your audience. All eCommerce marketing strategies, including on social media platforms, an eCommerce site, search engines, or online store, should include a great story.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_710ae4-a2, .wp-block-kadence-advancedheading.kt-adv-heading_710ae4-a2[data-kb-block=\"kb-adv-heading_710ae4-a2\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_710ae4-a2 mark, .wp-block-kadence-advancedheading.kt-adv-heading_710ae4-a2[data-kb-block=\"kb-adv-heading_710ae4-a2\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_710ae4-a2 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_710ae4-a2\"><strong>Seek to Establish an Emotional Connection<\/strong><\/h3>\n\n\n\n<p>Human connection through storytelling is the foundation of any successful emotional <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/emotional-brand-advertising\/\" target=\"_blank\" rel=\"noopener\" title=\"brand advertising\" data-wpil-keyword-link=\"linked\">brand advertising<\/a>. It is used to communicate players\u2019 backstories, the iconic history of teams, the legacy of a coach, and showcase <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/services\/brand-strategy\/brand-identity\/\" target=\"_blank\" rel=\"noopener\" title=\"brand identity\" data-wpil-keyword-link=\"linked\">brand identity<\/a>. It resonates in fans&#8217; minds and tends to be a highly effective marketing strategy for increasing brand recognition and driving sales. Again, your goal is to establish an emotional connection.<\/p>\n\n\n\n<p>Remember to communicate this on your brand&#8217;s social media platforms and online store.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_ffebf2-d8, .wp-block-kadence-advancedheading.kt-adv-heading_ffebf2-d8[data-kb-block=\"kb-adv-heading_ffebf2-d8\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_ffebf2-d8 mark, .wp-block-kadence-advancedheading.kt-adv-heading_ffebf2-d8[data-kb-block=\"kb-adv-heading_ffebf2-d8\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_ffebf2-d8 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ffebf2-d8\"><strong>Improve Your Website\u2019s UI\/UX<\/strong><\/h2>\n\n\n\n<p>There are many things eCommerce businesses can do to have the best eCommerce marketing strategies, a thriving online store, and successful eCommerce marketing strategy. This includes focusing on user interface (UI) and <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/what-is-user-experience\/\" target=\"_blank\" rel=\"noopener\" title=\"user experience\" data-wpil-keyword-link=\"linked\">user experience<\/a> (UX).<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_2e0779-53, .wp-block-kadence-advancedheading.kt-adv-heading_2e0779-53[data-kb-block=\"kb-adv-heading_2e0779-53\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_2e0779-53 mark, .wp-block-kadence-advancedheading.kt-adv-heading_2e0779-53[data-kb-block=\"kb-adv-heading_2e0779-53\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_2e0779-53 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_2e0779-53\"><strong>User Flow<\/strong><\/h3>\n\n\n\n<p>An optimized <a href=\"https:\/\/creatitive.com\/services\/web-strategy\/website-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>user flow<\/u><\/a> via a <a href=\"https:\/\/creatitive.com\/services\/web-strategy\/website-discovery\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>sitemap<\/u><\/a> is the best way to guarantee that search pages view your site and direct qualified leads and queries to your products and services. This is not to say that Google won\u2019t consider your site without a sitemap\u2014it will\u2014but it may not focus on the most important pages\u2014your service-based conversion pages. Instead, you\u2019ll face the wrath of other companies in your industry and have a more challenging time communicating your brand identity to your audience.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_d72ac2-d5, .wp-block-kadence-advancedheading.kt-adv-heading_d72ac2-d5[data-kb-block=\"kb-adv-heading_d72ac2-d5\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_d72ac2-d5 mark, .wp-block-kadence-advancedheading.kt-adv-heading_d72ac2-d5[data-kb-block=\"kb-adv-heading_d72ac2-d5\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_d72ac2-d5 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_d72ac2-d5\"><strong>Search Engine Optimization (SEO)<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/search-engine-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Search engine optimization<\/u><\/a> (SEO)&nbsp; improves the quality and quantity of traffic to a site or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic. A website that performs well in search engine optimization is more accessible because of its positioning on Google.<\/p>\n\n\n\n<p>Search engine optimization is like a puzzle: you need all the pieces to see the bigger picture. This includes doing extensive keyword research and advanced wireframing. Design agencies understand the importance of each of these components and offer resources to create the best web experience possible. This forward-thinking mentality carries over to social media, mobile app development, and website design and development.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_316246-89, .wp-block-kadence-advancedheading.kt-adv-heading_316246-89[data-kb-block=\"kb-adv-heading_316246-89\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_316246-89 mark, .wp-block-kadence-advancedheading.kt-adv-heading_316246-89[data-kb-block=\"kb-adv-heading_316246-89\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_316246-89 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_316246-89\"><strong>Content Marketing<\/strong><\/h2>\n\n\n\n<p>US adults spend about six hours per day consuming digital media. And that number doesn\u2019t even count individuals whose jobs depend on the Internet. How do you attract these online consumers and turn them into paying customers? <a href=\"https:\/\/creatitive.com\/services\/web-strategy\/web-content\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Content marketing<\/u><\/a>.<\/p>\n\n\n\n<p>Create and publish engaging content to generate more traffic and build a growing fan base. Have you already thought of a digital content strategy? Creatitive establishes a stronger connection between you and your audience by writing high-quality and relevant content. Provide the answers your customers seek and become authoritative figures in the industry. We provide content creation services for every industry.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_bbda29-76, .wp-block-kadence-advancedheading.kt-adv-heading_bbda29-76[data-kb-block=\"kb-adv-heading_bbda29-76\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_bbda29-76 mark, .wp-block-kadence-advancedheading.kt-adv-heading_bbda29-76[data-kb-block=\"kb-adv-heading_bbda29-76\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_bbda29-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_bbda29-76\"><strong>Social Media Marketing<\/strong><\/h3>\n\n\n\n<p>A well-designed and optimized website is just the tip of the iceberg. You still need an active <a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>social media<\/u><\/a> presence to make an impact with your audience. Platforms like Facebook, Twitter and Instagram spearheaded the new wave of communication. Not only did social media managers get everyone into one place, but they\u2019ve trained consumers to use their platforms daily. If brands want to reach out to their respective target markets, social media is\u2014the place to be.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_79a5f8-46, .wp-block-kadence-advancedheading.kt-adv-heading_79a5f8-46[data-kb-block=\"kb-adv-heading_79a5f8-46\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_79a5f8-46 mark, .wp-block-kadence-advancedheading.kt-adv-heading_79a5f8-46[data-kb-block=\"kb-adv-heading_79a5f8-46\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h3 class=\"kt-adv-heading_79a5f8-46 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_79a5f8-46\"><strong>PPC Advertising<\/strong><\/h3>\n\n\n\n<p>Through a <a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/advertising\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>pay-per-click<\/u><\/a> (PPC) 0r cost-per-click model, paid search campaigns are a form of digital advertisements that use search engines like Google and Bing to display ads. And unlike traditional advertising, wherein companies must be willing to pay an upfront cost to get their paid ads up, rates depend on the click-through rate or CTR of your ads, meaning you only pay for the number of people that click and see your ads.<\/p>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading_7e72f4-db, .wp-block-kadence-advancedheading.kt-adv-heading_7e72f4-db[data-kb-block=\"kb-adv-heading_7e72f4-db\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading_7e72f4-db mark, .wp-block-kadence-advancedheading.kt-adv-heading_7e72f4-db[data-kb-block=\"kb-adv-heading_7e72f4-db\"] mark{font-style:normal;color:#f76a0c;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}<\/style>\n<h2 class=\"kt-adv-heading_7e72f4-db wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_7e72f4-db\"><strong>Optimize for Mobile<\/strong><\/h2>\n\n\n\n<p>Finally, it\u2019s essential to optimize your eCommerce brand website for mobile. Most individuals use their mobile devices more often than their desktop counterparts, therefore, it\u2019s essential to ensure that your website is suitable for a smaller device.<\/p>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/custom-ecommerce-website-development\/\" target=\"_blank\" rel=\"noopener\">Developing a user-friendly eCommerce website<\/a> is a massive milestone of achievement for your brand. Therefore, it\u2019s essential to ensure it gets in front of the <em>right<\/em> audience at the <em>right<\/em> time with the <em>right<\/em> marketing strategy.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Which eCommerce marketing strategies, eCommerce marketing tactics, and eCommerce business marketing strategies are worth your brand\u2019s time and investment? Whether your online retail company is in the early stages or has a well-established customer base, it\u2019s essential to stay relevant to your brand\u2019s eCommerce marketing trends and techniques. Developing a user-friendly eCommerce website is a&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential eCommerce Marketing Strategies for Your Brand<\/title>\n<meta name=\"description\" content=\"Let&#039;s explore the essential eCommerce marketing strategies to elevate your brand to the next level as online shopping continues to rise.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/great-online-marketing-strategies-ecommerce-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Great Online Marketing Strategies for E-commerce Websites\" \/>\n<meta property=\"og:description\" content=\"Learn the perfect online marketing strategies for your ecommerce website and how they can expand your small business!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creatitive.com\/great-online-marketing-strategies-ecommerce-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatitive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatitive\/\" 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