{"id":20457,"date":"2022-05-16T12:00:30","date_gmt":"2022-05-16T19:00:30","guid":{"rendered":"https:\/\/creatitive.com\/?p=20457"},"modified":"2022-06-29T01:51:16","modified_gmt":"2022-06-29T01:51:16","slug":"sports-industry-analysis","status":"publish","type":"post","link":"https:\/\/creatitive.com\/sports-industry-analysis\/","title":{"rendered":"Sportswear Industry Analysis: Key Metrics to Understand and Conquer"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp\" alt=\"sportswear industry analysis\" class=\"wp-image-21126 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp\" alt=\"sportswear industry analysis\" class=\"wp-image-21126\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-300x169.webp?lossy=1&amp;strip=1&amp;webp=1 300w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-600x337.webp?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1-768x432.webp?lossy=1&amp;strip=1&amp;webp=1 768w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/Understanding-The-Sportswear-Industry-An-Analysis-of-The-Athletic-Apparel-Market-1.webp?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/creatitive.com\/launching-a-sportswear-brand\/\"><span style=\"font-weight: 400;\">sportswear industry<\/span><\/a><span style=\"font-weight: 400;\"> is experiencing massive market growth. The global sportswear market size is significant, and experts predict that it will continue to grow in the upcoming years.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In 2021, for instance, experts estimated that the global sportswear market was worth more than $366 billion, and it\u2019s predicted to reach $455 billion by 2024. This year, the sportswear market will be worth over $379 billion. The numbers clearly continue to rise as consumers can\u2019t get enough.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why is this? For starters, consumers appreciate versatile attire and can go from the gym to the office, the studio, and the supermarket. Sportswear is also considered high fashion, with luxury street brands, authentic styles, wildly unique shoes, and bold accessories.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Let\u2019s dive in deeper and complete a sportswear analysis from an overview of notable brands, consumer culture, and what lies ahead.<\/span><\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/hmnsv7VQT3Q\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h2><b>What is a Sportswear Analysis?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">A <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/interview-marcus-peterson-nfl-athlete\/\" target=\"_blank\" rel=\"noopener\" title=\"sportswear market\" data-wpil-keyword-link=\"linked\">sportswear market<\/a> analysis is a research report, often broken up into a region analysis report, that compiles fashion trends, market research, regional insights, leading companies, retail stores, key players, and key companies. It showcases the competitive landscape and identifies the key players, growth factors, market dynamics, and compound annual growth rate (CAGR).<\/span><a href=\"https:\/\/corporatefinanceinstitute.com\/resources\/knowledge\/finance\/what-is-cagr\/\"><span style=\"font-weight: 400;\">CAGR<\/span><\/a><span style=\"font-weight: 400;\"> is the rate of return (RoR) needed for an acquisition to grow from its beginning to its ending balance, assuming the profits are reinvested at the end of each investment\u2019s life span. The compounded annual growth rate (CAGR) is ideal for calculating returns for anything that can rise or fall in value over time. It is worth noting that the CAGR does not reflect investment risk.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">To calculate CAGR:<\/span><\/p>\n\n\n\n<ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Divide the total value of the investment at the end of the period by its value at the start.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Raise the outcome to an exponent of one divided by years.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Subtract one from the result.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multiply the figure by 100 to convert the answer into a percentage.<\/span><\/li><\/ol>\n\n\n\n<p><span style=\"font-weight: 400;\">The compound annual growth rate isn\u2019t an actual return rate but rather a symbolic figure. It is essentially a number that describes how an investment would\u2019ve grown if it was at the same rate each year and the profits were reinvested.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This is a helpful figure when creating a global sportswear market report. It compiles key players, retail stores, and, in this case, those in the athletic apparel industry, from the Asia-Pacific to North America, South America, the Middle East, and beyond.<\/span><\/p>\n\n\n\n<h2><b>An Overview of the Current Industry<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">The global sportswear market currently has many vital companies. This includes Columbia <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/social-media-sportswear-company\/\" target=\"_blank\" rel=\"noopener\" title=\"Sportswear Company\" data-wpil-keyword-link=\"linked\">Sportswear Company<\/a>, Adidas AG, Nike, Lululemon, and other significant players. The activewear industry is booming, allowing for increased participation and many new sports apparel companies.<\/span><\/p>\n\n\n\n<h3><b>Major Brands &amp; Their Growth Patterns<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">As mentioned previously, the global sportswear market includes many key players. When analyzing individual brands, you want to explore the competitive landscape, understand the global market, and set a forecast period\u2014a defined period in the future taken to prepare an estimate of what is thought likely to happen during that period. You\u2019ll also want to consider each distribution channel.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Sports apparel industry brands with significant growth, rising popularity, and innovative solutions are ones to watch. Explore their digital marketing efforts, <\/span><a href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/social-media-marketing\/\"><span style=\"font-weight: 400;\">social media channels<\/span><\/a><span style=\"font-weight: 400;\">, and strategic initiatives, and complete a detailed analysis of what\u2019s working for them and what isn\u2019t. Consider replicating their strategies in a unique way for your brand.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Also, keep in mind your sports budget and implement new strategies within your bounds. <\/span><a href=\"https:\/\/creatitive.com\/the-key-to-athletic-company-branding\/\"><span style=\"font-weight: 400;\">BrandBuild\u2122<\/span><\/a><span style=\"font-weight: 400;\"> is an excellent way to do so, plan well, and build a solid foundation on which your brand will stand. It includes vision, positioning, brand guidelines, and a clear understanding of your market competitors and differentiators.<\/span><\/p>\n\n\n\n<h3><b>Trends in the Sportswear Industry<\/b><\/h3>\n\n\n\n<p><span style=\"font-weight: 400;\">Sportswear market growth can be attributed to many growth factors, from an increase in the popularity of sports apparel and sports activities to the rise in average household disposable income, the rising demand for online shopping, and more individuals playing sports and participating in sporting events.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Both the women and men segment of the market is experiencing rapid growth. North America dominated sales in 2021 and continues to thrive as the largest regional market. Market analysis shows that an increase in disposable income is a significant factor in this expansion.<\/span><\/p>\n\n\n\n<h4><b>Athleisure<\/b><\/h4>\n\n\n\n<p><a href=\"https:\/\/creatitive.com\/analyzing-luxury-brands\/\"><span style=\"font-weight: 400;\">Athleisure<\/span><\/a><span style=\"font-weight: 400;\"> is versatile, comfortable clothing that can go from the gym to the studio, office, and beyond. It is casual, wearable clothing designed to suit sports activities and everyday wear.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This clothing segment has experienced a massive boom since the Covid-19 pandemic. More individuals found themselves working from home and wanted casual clothing. Fast forward to the near future, and market research shows that this trend is still on the rise for sports footwear, sports apparel, retail stores, and the athletic apparel market.<\/span><\/p>\n\n\n\n<h4><b>The Sneaker Game<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">One segment of the athleisure sportswear market that has experienced massive growth is the athletic and high-fashion shoe market. Consumers adore trendy <\/span><a href=\"https:\/\/creatitive.com\/evolution-of-sport-shoes-brands\/\"><span style=\"font-weight: 400;\">sneakers<\/span><\/a><span style=\"font-weight: 400;\">\u2014everyday worn items with multiple uses and functions. Sneakers also serve as status symbols and have become a hyped-up feat of marketing and popularity, especially amongst influencers and celebrities.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Major companies compete for market share through innovative designs, footwear technology, and marketing strategy. Everyone uses footwear of some kind; therefore, brands tailor it to the specific fitness activities, type of consumer, and need. New product lines solve problems and create a competitive advantage, just like athletes used spikes to increase traction on a track or field, and companies added laces to provide a more custom fit. From trail running to the office to morning walks to the slopes\u2014there are many styles of shoes based on activity.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The primary innovation available to <\/span><a href=\"https:\/\/creatitive.com\/launching-a-sportswear-brand\/\"><span style=\"font-weight: 400;\">new brands<\/span><\/a><span style=\"font-weight: 400;\"> is raw materials and technology. Take the New Balance athletic shoe. It is exceptionally versatile, features multiple materials, from suede to recycled leather, and is suitable for various fitness activities, from running to lifting weights, CrossFit, and casual wear.<\/span><\/p>\n\n\n\n<h4><b>Youth Culture<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">Youth culture has helped to expand the sportswear market size tremendously. For companies to compete, not only must they keep costs low by outsourcing materials and production from North America to South America, the Middle East, and the Asia Pacific, but they must also pay close attention to market growth, each distribution channel, and, of course, youth culture. After all, the youth segment of the market report is substantial.<\/span><\/p>\n\n\n\n<p><a href=\"https:\/\/www.fortunebusinessinsights.com\/apparel-and-footwear-industry\"><span style=\"font-weight: 400;\">Fortune Business Insights<\/span><\/a><span style=\"font-weight: 400;\"> shows that the global sportswear market size was USD 160.61 billion in 2020. Each new forecast period shows market growth for nearly all sports apparel brands, from Columbia Sportswear Company to Anta Sports Products Limited, Li Ning Company Limited, and even brick and mortar stores.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Why the boom?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Youth culture is becoming increasingly influenced by social media. Trends are on the rise, rapidly fleeting, and constant. Sports apparel brands have noticed this market growth and capitalized on the trend, increasing products in each distribution channel and seeking a competitive advantage via popular apps and movements.<\/span><\/p>\n\n\n\n<h4><b>Consumer\u2019s Choice<\/b><\/h4>\n\n\n\n<p><span style=\"font-weight: 400;\">The key for any consumer brand seeking to increase market share, better connect with the end-user, and capitalize on Fortune Business Insights trends is to compile economic analysis data\u2014data regarding the financial health or well-being of a country, specific regions, or individual markets. This data is used to power economic analysis and enrich other categories of financial data. It allows for better decision-making, alignment on vision and positioning within the market, more accurate data in each forecast period, and an increase in market share.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The goal is to become the consumer\u2019s first choice in sportswear.<\/span><\/p>\n\n\n\n<h2><b>Factors that Boost the Global Sportswear Industry<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">Experts believe the global sports apparel market will experience remarkable growth in the 2021\u20142028 timeframe. The increasing availability of different kinds of sports apparel is boosting the market\u2019s growth.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Increased public awareness around health and fitness worldwide is the main factor driving growth. Additionally, the availability of different kinds of sports apparel designed to facilitate comfort and stylish look and support while performing high-intensity workouts is projected to bring lucrative growth opportunities for the market in the forecast period.<\/span><\/p>\n\n\n\n<h2><b>The Future: What\u2019s Next?<\/b><\/h2>\n\n\n\n<p><span style=\"font-weight: 400;\">So, what&#8217;s next for the sportswear industry?<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">It is experiencing massive market growth and doesn&#8217;t appear to be slowing down anytime soon. New brands come on the market each day, and existing brands show a more significant CAGR than ever before. Keep this in mind, and remember to take advantage of marketing on social channels and keep up with current trends. Now more than ever before, marketing is the difference between brand success and failure.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The sportswear industry is experiencing massive market growth. The global sportswear market size is significant, and experts predict that it will continue to grow in the upcoming years. In 2021, for instance, experts estimated that the global sportswear market was worth more than $366 billion, and it\u2019s predicted to reach $455 billion by 2024. This&#8230;<\/p>\n","protected":false},"author":2,"featured_media":70085,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[214,180,197],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Sportswear Industry Analysis of 2022 [Video INCLUDED]<\/title>\n<meta name=\"description\" content=\"Let\u2019s dive in deeper and complete a sportswear industry analysis, from an overview of notable brands, consumer culture, and what lies ahead.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/sports-industry-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Sportswear Industry: An Analysis of The Athletic Apparel Market\" \/>\n<meta property=\"og:description\" content=\"As the 2019 ends and a decade wraps up, a lot of things have changed in the athletic apparel market. 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