{"id":20153,"date":"2020-01-14T07:56:48","date_gmt":"2020-01-14T14:56:48","guid":{"rendered":"https:\/\/creatitive.com\/?p=20153"},"modified":"2023-01-19T00:41:16","modified_gmt":"2023-01-19T00:41:16","slug":"marketing-athletic-companies","status":"publish","type":"post","link":"https:\/\/creatitive.com\/marketing-athletic-companies\/","title":{"rendered":"5 Winning Marketing Strategies for Athletic Companies"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" data-src=\"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg\" alt=\"athletic companies\" class=\"wp-image-20154 lazyload\" data-srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" data-sizes=\"(max-width: 900px) 100vw, 900px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 900px; --smush-placeholder-aspect-ratio: 900\/506;\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"506\" src=\"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg\" alt=\"athletic companies\" class=\"wp-image-20154\" srcset=\"https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=234x132&amp;lossy=1&amp;strip=1&amp;webp=1 234w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=468x263&amp;lossy=1&amp;strip=1&amp;webp=1 468w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies-600x337.jpg?lossy=1&amp;strip=1&amp;webp=1 600w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?size=702x395&amp;lossy=1&amp;strip=1&amp;webp=1 702w, https:\/\/b2281820.smushcdn.com\/2281820\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg?lossy=1&amp;strip=1&amp;webp=1 900w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/noscript><\/figure>\n\n\n\n<p>For <a href=\"https:\/\/creatitive.com\/key-takeaways-from-adidas-marketing-strategy\/\">athletic companies<\/a>, getting your brand in front of your target audience can be tough. You need an aggressive and modern marketing strategy to do it right. If you\u2019ve been researching options for a while you\u2019ve likely noticed that there\u2019s a lot of contradicting information on the internet. This can make it tough to figure out which strategies will work for your company. But does that mean you have to struggle and mimic the strategies of brands that aren\u2019t even in your industry? Not at all. Here are a few strategies used by the top athletic companies across the globe.<\/p>\n\n\n\n<div class=\"iframe-container\"><iframe loading=\"lazy\" title=\"YouTube video player\" data-src=\"https:\/\/www.youtube.com\/embed\/-Izs1P8AQaw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/div>\n\n\n\n<h3>1. Social Media Marketing<\/h3>\n\n\n\n<p>The average person spends more than 2 hours on social media platforms every day. Every time someone logs on, you have an opportunity to get your brand\u2019s message on their screen. If you\u2019re not currently signed up on platforms like Facebook and Instagram, sign up now.<\/p>\n\n\n\n<p>Use these platforms to build relationships with your supporters, customers, and prospective fans. If they have questions, answer them on social media as quickly as you can. If they share their love of your brand, thank them.<\/p>\n\n\n\n<p>You can also use the platforms to share customer stories, photos, and interesting content that represents your brand. If you have discounts or promotions, share them with your social media followers and encourage them to spread the word. Using their friends and network is a great way to leverage social media networks and get your brand\u2019s message in front of people who might not know you exist.<\/p>\n\n\n\n<h3>2. Logo Design<\/h3>\n\n\n\n<p>When people think of the top athletic companies, they don\u2019t picture the name. They picture the logo in their minds. Successful athletic company logos are memorable, unique, and get used consistently across all of your marketing materials and promo items.<\/p>\n\n\n\n<p>Invest in professionally designed athletic company logos instead of trying to design one on your own. Remember, graphic designers and artists know what works and what sets top athletic companies apart from the lesser known brands. They\u2019ll take your company values and message and use them to create a logo that represents your company\u2019s personality to the world.<\/p>\n\n\n\n<p>Regardless of what the logo is, make sure you use it consistently. Avoid changing the colors or position of the logo as it can make it hard for your fans and customers to tell that the logo belongs to your company. Remember, the goal of any logo is to improve brand recognition, no matter what industry you\u2019re in.<\/p>\n\n\n\n<h3>3. Digital Marketing<\/h3>\n\n\n\n<p>The most valuable <a href=\"https:\/\/creatitive.com\/athletes-social-media-management-errors\/\">sports<\/a> brands know that people rely on websites to get information about businesses and companies. This is true no matter what industry you\u2019re in or which sports athletic companies support. But having a website alone is not the only thing you need to do. You need to market that website so your target audience can find it in the first place.<\/p>\n\n\n\n<p>This means you need a comprehensive <a class=\"wpil_keyword_link\" href=\"https:\/\/creatitive.com\/services\/marketing-strategy\/\" target=\"_blank\" rel=\"noopener\" title=\"digital marketing strategy\" data-wpil-keyword-link=\"linked\">digital marketing strategy<\/a> that uses your website as a foundation. With that website in place, you can start to use pay-per-click (PPC) ad campaigns, email marketing, content writing, and search engine optimization tactics to increase your rankings.<\/p>\n\n\n\n<p>Once your website is visible, people will be able to find your brand with basic search queries and you\u2019ll end up reaching a broader audience every day. Just remember to make your website mobile responsive. People spend more time on smartphones than they do computers. If your site isn\u2019t designed to work on mobile devices, people will look to your competitors rather than searching for your company on a proper computer.<\/p>\n\n\n\n<h3>4. Sponsorships<\/h3>\n\n\n\n<p>Sponsorships are a great way to further grow your brand\u2019s visibility and increase brand recognition. It\u2019s similar to paid advertising campaigns, but instead of advertising to an anonymous group of people, you\u2019re able to better target your efforts.<\/p>\n\n\n\n<p>The top <a href=\"https:\/\/creatitive.com\/trends-sportswear-brands\/\">athletic<\/a> companies and the most valuable sports brands look for athletes and professionals to sponsor. Think of it as a type of partnership where an athlete agrees to represent your brand to their fans and followers. People love supporting the companies and businesses their favorite sports stars do. Though you\u2019ll have to pay the athlete, either with products, money, or both, it\u2019s well worth the investment and can inspire confidence in your brand from the ground up.<\/p>\n\n\n\n<h3>5. Partnerships<\/h3>\n\n\n\n<p>Partnerships are also a great way to further expand your influence. These relationships allow you to connect with businesses who can benefit from the business your supporters and customers bring in while introducing their customers to your business.<\/p>\n\n\n\n<p>It\u2019s a mutually beneficial arrangement that can last for years. Just make sure that the company you partner with has brand values similar to yours.<\/p>\n\n\n\n<h4>Get Started Off on the Right Foot<\/h4>\n\n\n\n<p>Creating a comprehensive digital marketing strategy for athletic companies can feel like a challenge. <a href=\"https:\/\/creatitive.com\/contact\/\">Schedule a consultation<\/a> with our team and let us help you today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For athletic companies, getting your brand in front of your target audience can be tough. You need an aggressive and modern marketing strategy to do it right. If you\u2019ve been researching options for a while you\u2019ve likely noticed that there\u2019s a lot of contradicting information on the internet. This can make it tough to figure&#8230;<\/p>\n","protected":false},"author":2,"featured_media":71203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"audio","meta":{"inline_featured_image":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[166,169,170,171],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.8 (Yoast SEO v22.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing for Athletic Companies | Blog | Creatitive<\/title>\n<meta name=\"description\" content=\"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/creatitive.com\/marketing-athletic-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Winning Marketing Strategies for Athletic Companies\" \/>\n<meta property=\"og:description\" content=\"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/creatitive.com\/marketing-athletic-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Creatitive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/creatitive\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-14T14:56:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-19T00:41:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"506\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zach Colman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"5 Winning Marketing Strategies for Athletic Companies\" \/>\n<meta name=\"twitter:description\" content=\"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg\" \/>\n<meta name=\"twitter:creator\" content=\"@athletitic\" \/>\n<meta name=\"twitter:site\" content=\"@athletitic\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zach Colman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/\"},\"author\":{\"name\":\"Zach Colman\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\"},\"headline\":\"5 Winning Marketing Strategies for Athletic Companies\",\"datePublished\":\"2020-01-14T14:56:48+00:00\",\"dateModified\":\"2023-01-19T00:41:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/\"},\"wordCount\":831,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg\",\"articleSection\":[\"Brand Build 101\",\"Leverage Marketing\",\"Leverage Social media\",\"Leverage your Brand\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/creatitive.com\/marketing-athletic-companies\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/\",\"url\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/\",\"name\":\"Marketing for Athletic Companies | Blog | Creatitive\",\"isPartOf\":{\"@id\":\"https:\/\/creatitive.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg\",\"datePublished\":\"2020-01-14T14:56:48+00:00\",\"dateModified\":\"2023-01-19T00:41:16+00:00\",\"description\":\"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/creatitive.com\/marketing-athletic-companies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg\",\"width\":2400,\"height\":1350,\"caption\":\"marketing\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/creatitive.com\/#website\",\"url\":\"https:\/\/creatitive.com\/\",\"name\":\"Creatitive\",\"description\":\"Sports Digital Branding &amp; Marketing Agency\",\"publisher\":{\"@id\":\"https:\/\/creatitive.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/creatitive.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/creatitive.com\/#organization\",\"name\":\"Creatitive\",\"url\":\"https:\/\/creatitive.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif\",\"width\":1024,\"height\":538,\"caption\":\"Creatitive\"},\"image\":{\"@id\":\"https:\/\/creatitive.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/creatitive\/\",\"https:\/\/x.com\/athletitic\",\"https:\/\/www.instagram.com\/athletitic\/\",\"https:\/\/www.linkedin.com\/in\/creatitive\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1\",\"name\":\"Zach Colman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/creatitive.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"contentUrl\":\"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg\",\"caption\":\"Zach Colman\"},\"description\":\"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.\",\"url\":\"https:\/\/creatitive.com\/author\/zcolman\/\"}]}<\/script>\n<meta property=\"og:video\" content=\"https:\/\/www.youtube.com\/embed\/-Izs1P8AQaw\" \/>\n<meta property=\"og:video:type\" content=\"text\/html\" \/>\n<meta property=\"og:video:duration\" content=\"887\" \/>\n<meta property=\"og:video:width\" content=\"480\" \/>\n<meta property=\"og:video:height\" content=\"270\" \/>\n<meta property=\"ya:ovs:adult\" content=\"false\" \/>\n<meta property=\"ya:ovs:upload_date\" content=\"2020-01-14T14:56:48+00:00\" \/>\n<meta property=\"ya:ovs:allow_embed\" content=\"true\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing for Athletic Companies | Blog | Creatitive","description":"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/creatitive.com\/marketing-athletic-companies\/","og_locale":"en_US","og_type":"article","og_title":"5 Winning Marketing Strategies for Athletic Companies","og_description":"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.","og_url":"https:\/\/creatitive.com\/marketing-athletic-companies\/","og_site_name":"Creatitive","article_publisher":"https:\/\/www.facebook.com\/creatitive\/","article_published_time":"2020-01-14T14:56:48+00:00","article_modified_time":"2023-01-19T00:41:16+00:00","og_image":[{"width":900,"height":506,"url":"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg","type":"image\/jpeg"}],"author":"Zach Colman","twitter_card":"summary_large_image","twitter_title":"5 Winning Marketing Strategies for Athletic Companies","twitter_description":"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.","twitter_image":"https:\/\/creatitive.com\/wp-content\/uploads\/5-Winning-Marketing-Strategies-for-Athletic-Companies.jpg","twitter_creator":"@athletitic","twitter_site":"@athletitic","twitter_misc":{"Written by":"Zach Colman","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/#article","isPartOf":{"@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/"},"author":{"name":"Zach Colman","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1"},"headline":"5 Winning Marketing Strategies for Athletic Companies","datePublished":"2020-01-14T14:56:48+00:00","dateModified":"2023-01-19T00:41:16+00:00","mainEntityOfPage":{"@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/"},"wordCount":831,"commentCount":0,"publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"image":{"@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg","articleSection":["Brand Build 101","Leverage Marketing","Leverage Social media","Leverage your Brand"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/creatitive.com\/marketing-athletic-companies\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/","url":"https:\/\/creatitive.com\/marketing-athletic-companies\/","name":"Marketing for Athletic Companies | Blog | Creatitive","isPartOf":{"@id":"https:\/\/creatitive.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage"},"image":{"@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage"},"thumbnailUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg","datePublished":"2020-01-14T14:56:48+00:00","dateModified":"2023-01-19T00:41:16+00:00","description":"Marketing is key for athletic companies. Use these strategies to increase your sales and brand recognition, and grow your athletic business.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/creatitive.com\/marketing-athletic-companies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/marketing-athletic-companies\/#primaryimage","url":"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1.jpg","width":2400,"height":1350,"caption":"marketing"},{"@type":"WebSite","@id":"https:\/\/creatitive.com\/#website","url":"https:\/\/creatitive.com\/","name":"Creatitive","description":"Sports Digital Branding &amp; Marketing Agency","publisher":{"@id":"https:\/\/creatitive.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/creatitive.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/creatitive.com\/#organization","name":"Creatitive","url":"https:\/\/creatitive.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/creatitive-ogimage-1024x538.gif","width":1024,"height":538,"caption":"Creatitive"},"image":{"@id":"https:\/\/creatitive.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/creatitive\/","https:\/\/x.com\/athletitic","https:\/\/www.instagram.com\/athletitic\/","https:\/\/www.linkedin.com\/in\/creatitive\/"]},{"@type":"Person","@id":"https:\/\/creatitive.com\/#\/schema\/person\/c4a2aad5cfa6cf6ff2164cab951b1fe1","name":"Zach Colman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/creatitive.com\/#\/schema\/person\/image\/","url":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","contentUrl":"https:\/\/creatitive.com\/wp-content\/uploads\/headshot-zach-coleman-96x96.jpg","caption":"Zach Colman"},"description":"I believe that in business and in life, there is always another step forward. It\u2019s just a matter of finding it.","url":"https:\/\/creatitive.com\/author\/zcolman\/"}]},"og_video":"https:\/\/www.youtube.com\/embed\/-Izs1P8AQaw","og_video_type":"text\/html","og_video_duration":"887","og_video_width":"480","og_video_height":"270","ya_ovs_adult":"false","ya_ovs_upload_date":"2020-01-14T14:56:48+00:00","ya_ovs_allow_embed":"true"},"taxonomy_info":{"category":[{"value":166,"label":"Brand Build 101"},{"value":169,"label":"Leverage Marketing"},{"value":170,"label":"Leverage Social media"},{"value":171,"label":"Leverage your Brand"}]},"featured_image_src_large":["https:\/\/creatitive.com\/wp-content\/uploads\/weight-plates-1-1024x576.jpg",1024,576,true],"author_info":{"display_name":"Zach Colman","author_link":"https:\/\/creatitive.com\/author\/zcolman\/"},"comment_info":0,"category_info":[{"term_id":166,"name":"Brand Build 101","slug":"brand-build-101","term_group":0,"term_taxonomy_id":166,"taxonomy":"category","description":"Learn to leverage your brand by viewing articles, tips and easy to answer questions about the tricks of the trade. Brand Build 101 showcases and summaries ways you can grow your brand.","parent":0,"count":277,"filter":"raw","cat_ID":166,"category_count":277,"category_description":"Learn to leverage your brand by viewing articles, tips and easy to answer questions about the tricks of the trade. Brand Build 101 showcases and summaries ways you can grow your brand.","cat_name":"Brand Build 101","category_nicename":"brand-build-101","category_parent":0},{"term_id":169,"name":"Leverage Marketing","slug":"leverage-marketing","term_group":0,"term_taxonomy_id":169,"taxonomy":"category","description":"How well do you know Marketing and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","parent":166,"count":159,"filter":"raw","cat_ID":169,"category_count":159,"category_description":"How well do you know Marketing and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","cat_name":"Leverage Marketing","category_nicename":"leverage-marketing","category_parent":166},{"term_id":170,"name":"Leverage Social media","slug":"leverage-social-media","term_group":0,"term_taxonomy_id":170,"taxonomy":"category","description":"How well do you know social media and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","parent":166,"count":55,"filter":"raw","cat_ID":170,"category_count":55,"category_description":"How well do you know social media and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","cat_name":"Leverage Social media","category_nicename":"leverage-social-media","category_parent":166},{"term_id":171,"name":"Leverage your Brand","slug":"leverage-your-brand","term_group":0,"term_taxonomy_id":171,"taxonomy":"category","description":"How well do you know branding and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","parent":166,"count":165,"filter":"raw","cat_ID":171,"category_count":165,"category_description":"How well do you know branding and how do you leverage it? Well we dive into tips of the trade and how you can take advantage of it.","cat_name":"Leverage your Brand","category_nicename":"leverage-your-brand","category_parent":166}],"tag_info":false,"_links":{"self":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/20153"}],"collection":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/comments?post=20153"}],"version-history":[{"count":4,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/20153\/revisions"}],"predecessor-version":[{"id":85436,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/posts\/20153\/revisions\/85436"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media\/71203"}],"wp:attachment":[{"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/media?parent=20153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/categories?post=20153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/creatitive.com\/wp-json\/wp\/v2\/tags?post=20153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}